Anne Carullo is the SVP of Corporate Product Innovation at Estée Lauder. She discusses how Estée Lauder innovates differently than other companies by having a Product Development team that works across brands and focuses on both exploratory concepts and driving existing product development. She emphasizes the importance of building an infrastructure that supports innovation through resources, flexibility, and recruiting diverse talent. Carullo believes that maintaining a pipeline of 5-8 in-development ideas is key to a healthy innovation program. While consumer feedback is important, she also believes in pursuing "high concept" ideas that test poorly but could be big successes. Carullo advises looking to other industries for inspiration and starting small with innovation efforts