Weitere ähnliche Inhalte Ähnlich wie Deep Product Design (James Archer) (20) Mehr von Future Insights (20) Kürzlich hochgeladen (20) Deep Product Design (James Archer)1. Deep Product Design
Shaping Customer Behavior through
Carefully-Crafted Experiences
Future Insights Live, June 2015
James Archer (@jamesarcher)
34. “We think the site just needs a
fresh coat of paint.”
@jamesarcher
37. Site doesn’t give the user
enough information to be
willing to commit to buying.
@jamesarcher
39. No clear calls to action or lead
capture opportunities.
@jamesarcher
44. User has to go through training
before they can use the app.
@jamesarcher
50. Users have an underlying sense
of confusion or frustration
when using the product.
@jamesarcher
54. Losing existing users.
Losing potential users.
Losing potential referrals.
Losing perceived value.
Losing reputation.
Losing search ranking.
@jamesarcher
99. Prototype
experience, interaction,
visual design, language,
implementation, etc.
Study
assumptions, goals,
perception, emotions,
frustrations, etc.
Empathize
models, stories, personas,
values, priorities, etc.
@jamesarcher
102. “The main tenet of design
thinking is empathy for the
people you’re trying to design for.”
@jamesarcher
104. “The responsibility of the designer
is to step out of their own
perspective, to really exercise
their empathy.”
@jamesarcher
106. “What’s more important than
process is mindset. And when it
comes to interaction design, that
mindset is having empathy.”
@jamesarcher
109. “On the altar of action orientation
and tough-mindedness, we’ve
sacrificed the fundamentally
human quality of empathy.”
@jamesarcher
111. It’s not “user experience design”
until you design for the user.
@jamesarcher
117. Prototype
experience, interaction,
visual design, language,
implementation, etc.
Study
assumptions, goals,
perception, emotions,
frustrations, etc.
Empathize
models, stories, personas,
values, priorities, etc.
@jamesarcher
121. Q: How many designers
does it take to put in a
lightbulb?
A: Why a lightbulb?
@jamesarcher
125. Design is too important
to be left to designers.
@jamesarcher
135. Prototype
experience, interaction,
visual design, language,
implementation, etc.
Study
assumptions, goals,
perception, emotions,
frustrations, etc.
Empathize
models, stories, personas,
values, priorities, etc.
@jamesarcher