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The future of hospitality an updated view september 2019

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Future of Hospitality 2030

Ahead of a global dialogue on the future of hotels and hospitality, here are some key trends that will impact the sector. Six years on from a major programme undertaken in partnership with IHG, this is a review of 20 trends identified back in 2013 plus a further 20 that could have growing impact over the next decade. It is the starting point for a major new project.

With an initial workshop in Houston in October, a number of additional expert discussions are now being planned in key locations around the world – each hosted by leading hospitality brands and collectively building a rich, informed view of future change for the sector.

If you would like to discuss getting involved and hosting an event, do get in touch @futureagenda

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The future of hospitality an updated view september 2019

  1. 1. The Future of Hospitality An Updated View of the Key Emerging Trends September 2019
  2. 2. Purpose of Document This is an updated view of the future changes that will impact hotels and the wider hospitality sector. It shares insights from the Future Agenda network. Contents: • Major Change Underway • 2020 Foresight • Emerging Hospitality Trends • Further Exploration
  3. 3. MAJOR CHANGE UNDERWAY
  4. 4. Challenge and Opportunity As business models are challenged, new brands extend their reach and demographic shifts impact, many are seeing major change underway.
  5. 5. Looking Ahead With major expansion in new markets, wider adoption of new technologies and changing customer expectations, significant transformation is on the horizon.
  6. 6. 2020 FORESIGHT
  7. 7. Perspectives from 2013 In 2013, to help stimulate wider debate, and in partnership with IHG, Future Agenda shared views on 40 emerging trends for the future of hospitality in 2020
  8. 8. What Was Anticipated Correctly A number of the future views from 2013 have proven to be accurate and can already be seen to be impacting the hospitality mainstream. Assisted Living Multi-party Travel Dynamic Pricing Self-configured Travel Gambling Vacations Medical Tourism Older Employees Water Management Female Centricity Eating Well
  9. 9. EMERGING HOSPITALITY TRENDS
  10. 10. 2013 Views Still Emerging Some emerging trends from the 2013 research are yet to become dominant. They are still evolving in different areas, but are set to have wider impact shortly. Personalised Environments Multiple Identities Responsible Tourism New Forms of Ownership Augmented Reality Eastern Centricity Waste Reuse Smart Buildings Flexible Spaces Meaningful Employment
  11. 11. 20 Additional Perspectives From recent discussions in and around the sector, we see additional trends emerging which may well have wider potential impact over the next decade. From Experience to Adventure Chinese Super-Apps Flexible Formats Algorithms and Analysis Automated Service Integrated Efficiency Facial Recognition Accessing the Inaccessible Not Travelling Anti-Tourism Flight Shame Communities of the Moment Reclaiming Car Parks Engineering Serendipity Rising Cyber Security Positive Local Impact Adaptable Spaces Inclusive Rural Locations Immersive Virtual Reality No More Kitchens
  12. 12. From Experience to Adventure Millennial and Gen Z travelers are looking beyond curated experiences toward exotic locations, self-guided, less-planned and personally enriching adventures.
  13. 13. Chinese Super-Apps Chinese conglomerates accelerate their impact across the hospitality ecosystem. Most Chinese bookings are made via mobile: Ctrip will be the WeChat of travel.
  14. 14. Flexible Formats Many brands are adopting increasingly flexible modular format options. More specific propositions and experiences are tailored to niche markets.
  15. 15. Algorithms and Analytics While legacy brands are locked into old room-centric systems, newer hotel chains leverage cloud data with AI and BI to make better use of all their assets.
  16. 16. Automated Hospitality Automation is progressively embedded within hospitality. Robots providing guest support are the most visible, but behind the scenes use will be pivotal.
  17. 17. Integrated Efficiency New technology impacts hotel operations. Employee tasks change, buildings become more connected and hotels are increasingly ‘intelligent’ destinations.
  18. 18. Facial Recognition Facial recognition tech is already dominant in fashion retail and fast-growing in transport. Its use for ‘friction-less’ interaction in hospitality is set to accelerate.
  19. 19. Accessing the Inaccessible Space tourism, deep sea exploration plus a rising interest in Antarctica and other remote locations drive more to seek to access the previously inaccessible.
  20. 20. Not Travelling Vastly improved video conferencing, growing environmental concerns and a re-evaluation of personal time all align to reduce non-critical business travel.
  21. 21. Flight Shame More cultures feel guilty travelling by plane for long distance vacations. Brands rethink travel options, looking for local, low-carbon alternatives.
  22. 22. Anti-Tourism The push back against tourism spreads from notable overcrowded centres to become a movement linking political, environmental and social concerns.
  23. 23. Communities of the Moment Greater local integration, more connected guests and the desire for purposeful interaction drive a rise in curated temporary communities of shared interest.
  24. 24. Reclaiming Car Parks The growth in ‘Mobility as a Service’ and self-driving cars frees up vast tracts of car parking for new venue development at major transportation hubs.
  25. 25. Engineering Serendipity Venues seek to enable surprise connections within unexpected spaces. They provide zones for de-connection from the core – sanctuaries within an event.
  26. 26. Rising Cyber Security More frequent, larger hacks, sophisticated cyber threats and more devices raise anxiety about connecting to networks. Virtual security is as pivotal as physical.
  27. 27. Positive Local Impact As well as economic benefit, events are expected to provide positive local environmental and social impact –they are judged on the success of this.
  28. 28. Adaptable Spaces Venues adopt the latest flexible, automated options for fast reconfiguration. Event planners embrace adaptable spaces to give clients multiple experiences.
  29. 29. Inclusive Rural Locations Corporate customers increasingly prefer the financial and social value of all-inclusive residential campus sites in memorable locations outside the city.
  30. 30. Immersive Virtual Reality The evolution of VR / AR enable many experiences to move to virtual platforms. These become more immersive and personalized than traditional options.
  31. 31. No More Kitchens The ubiquity of online food delivery with vast ghost kitchens and the growing desire to support local restaurants mean hotel kitchens are no longer needed.
  32. 32. FURTHER EXPLORATION
  33. 33. Further Exploration Over the next twelve months we will be running a number of expert foresight workshops around the world. Hosted by different hospitality brands, these will further explore, enrich and detail the key drivers of change impacting the sector.
  34. 34. Future Agenda, 84 Brook Street, London W1K 5EH +44 203 0088 141 www.futureagenda.org | www.futureagenda.net | @futureagenda

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