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1. HERO HONDA
Hero Honda Motors Ltd. is the world's largest manufacturer of two – wheelers,
based inIndia. The company is a joint venture between India's Hero Group and
Honda Motor Company, Japan that began in 1984.In 2001, the company achieved
the coveted position of being the largest two-wheelermanufacturing company in
India and the ‘World No.1’ two-wheeler company in terms of unit volume sales in
a calendar year by a single company. Hero Honda has retained thatcoveted position
till date. Today, every second motorcycle sold in the country is a Hero Honda bike.
Every 30seconds, someone in India buys Hero Honda's top-selling motorcycle –
Splendor. These are some glorious years in Hero Honda
history:1 9 8 5 C D -
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D A W N , A M B I T I O N 2003CD-DAWN,
SPLENDOR +, PASSION +,KARIZMA2005SUPER-SPLENDOR, CD-
DELUX,GLAMOUR, ACHIEVER
Vision
The Hero Honda story began with a simple vision – the vision of a mobile and
anempowered India, powered by Hero Honda. This vision was driven by Hero
Honda’scommitment to customer, quality and excellence, and while doing so,
maintaining thehighest standards of ethics and societal responsibilities. Hero
Honda believes that thefastest way to turn that dream into a reality is by remaining
focused on that vision.
Strategy

3. Hero Honda’s key strategy has been driven by innovation in every sphere of
activity –building a robust product portfolio across categories, exploring new
markets, aggressivelyexpanding the network and continuing to invest in brand
building activities.
Manufacturing
Hero Honda bikes are manufactured across three globally benchmarked
manufacturingfacilities. Two of these are based at Gurgaon and Dharuhera which
are located in the stateof Haryana in northern India. The third and the latest
manufacturing plant is based atHaridwar, in the hill state of Uttrakhand.
Technology
In the 1980’s Hero Honda pioneered the introduction of fuel-efficient, environment
friendlyfour-stroke motorcycles in the country. Today, Hero Honda continues to be
technologypioneer. It became the first company to launch the Fuel Injection (FI)
technology in Indianmotorcycles, with the launch of the Glamour FI in June 2006.
Products
Hero Honda's product range includes variety of motorcycles that have set the
industrystandards across all the market segments. The company also started
manufacturingscooter in 2006. Hero Honda offers large no. of products and caters
to wide variety of requirements across all the segments.
Distribution
The company's growth in the two wheeler market in India is the result of an
intrinsic abilityto increase reach in new geographies and growth markets. Hero
Honda's extensive salesand service network now spans close to 4500 customer
touch points. These comprise amix of authorized dealerships, Service & Spare
Parts outlets, and dealer-appointed outletsacross the country.
Brand
The company has been continuously investing in brand building utilizing not only
the newproduct launch and new campaign launch opportunities but also through
innovativemarketing initiatives revolving around cricket, entertainment and
ground- level activation.Hero Honda has been actively promoting various sports
such as hockey, cricket and golf.Hero Honda was the title sponsor of the Hero
Honda FIH Hockey World Cup that wasplayed in Delhi during Feb-March 2010.
Hero Honda also partners the Commonwealth

4. HERO
HONDA
Hero Honda Motors
Ltd. is the world's
largest manufacturer
of two – wheelers,
based inIndia. The
company is a joint
venture between
India's Hero Group

5. and Honda Motor
Company, Japan
that began in
1984.In 2001, the
company achieved
the coveted position
of being the largest
two-
wheelermanufacturin
g company in India
and the ‘World No.1’

6. two-wheeler
company in terms
of unit volume sales
in a calendar year by
a single company.
Hero Honda has
retained thatcoveted
position till
date. Today, every
second motorcycle
sold in the country is

7. a Hero Honda bike.
Every 30seconds,
someone in India
buys Hero Honda's
top-selling
motorcycle –
Splendor. These are
some glorious years
in Hero Honda
history:1 9 8 5 C
D -

8. 1 0 0 1 9 8 9
S L E E K 1
9 9 1 C D -
1 0 0 S S 1 9
9 4 S p l e n d
o r 1 9 9 7 S t
r e e t 1 9 9
9 C B Z 2 0
0 1 P A S S I O
N 2002DAWN
, AMBITION

9. 2003CD-DAWN,
SPLENDOR +,
PASSION
+,KARIZMA2005SU
PER-SPLENDOR,
CD-