1. INSTITUTIONAL
ANALYSIS

2. BOLLYWOOD INDUSTRY
Bollywood is the informal term popularly used for the Hindi-language film industry
based in Mumbai. It is derived from Bombay. India is the largest producer of films
in the world, in terms of ticket sales and number of films produced i.e. 1000
movies per year. The Indian film industry is Multi-Lingual. The industry is
supported mainly by a vast film-going Indian public, and Indian films have been
gaining increasing popularity in the rest of the world—notably in countries with
large numbers of expatriate Indians.The term is often incorrectly used to refer to
the whole of Indian cinema; however, it is only a part of the total Indian
film industry, which includes other production centres producing films in multiple
languages. Bollywood is also formally referred to as Hindi cinema. The naming
scheme for "Bollywood" was inspired by "Tollywood", the name that was used to
refer to the cinema of West Bengal. The term "Bollywood" itself has origins in the
1970s, when India overtook America as the world's largest film producer. Raja
Harishchandra (1913) is known as the first silent feature film made in India. By
the 1930s, the industry was producing over 200 films per annum. The first Indian
sound film, Ardeshir Irani's Alam Ara (1931), was a major commercial success.
There was clearly a huge market for talkies and musicals; Bollywood and all the
regional film industries quickly switched to sound filming. Following India's
independence, the period from the late 1940s to the 1960s is regarded by film
historians as the "Golden Age" of Hindi cinema. Some of the most critically
acclaimed Hindi films of all time were produced during this period. Some of the
examples include pyaasa, kaagaz ke phool, awaara,shree 420, etc. These films
expressed social themes mainly dealing with working-class urban life in India.
While commercial Hindi cinema was thriving, the 1950s also saw the emergence
of a new Parallel Cinema movement. Though the movement was mainly led
by Bengali cinema, it also began gaining prominence in Hindi cinema. Early
examples of Hindi films in this movement include Chetan Anand's Neecha Nagar.
In the 2000s, Bollywood began influencing musical films in the Western world,
and played a particularly instrumental role in the revival of the American musical
film genre. The Bollywood musical Lagaan was nominated for the Academy
Award for Best Foreign Language Film, and two other Bollywood
films Devdas and Rang De Basanti were nominated for the BAFTA Award for
Best Foreign Language Film. Danny Boyle's Slumdog Millionaire (2008), which
has won four Golden Globes and eight Academy Awards, was also directly
inspired by Bollywood films, and is considered to be a "homage to Hindi
commercial cinema".Bollywood films are mostly musicals and are expected to
contain catchy music in the form of song-and-dance numbers woven into the
script. A film's success often depends on the quality of such musical numbers.
Indeed, a film's music is often released before the movie and helps increase the
audience.
Bollywood plots have tended to be melodramatic. They frequently employ
formulaic ingredients such as star-crossed lovers and angry parents, love
triangles, family ties, sacrifice, corrupt politicians, kidnappers, conniving

3. villains, courtesans with hearts of gold, long-lost relatives and siblings separated
by fate, dramatic reversals of fortune, and convenient coincidences. There have
always been Indian films with more artistic aims and more sophisticated stories,
both inside and outside the Bollywood tradition.Bollywood conventions are
changing, however. A large Indian diaspora in English-speaking countries, and
increased Western influence at home, have nudged Bollywood films closer to
Hollywood models.
EROS INTERNATIONAL
Eros International is an Indian motion picture production and distribution
company, based in Mumbai. The company was founded by Arjan Lulla in 1977. It
is a leading global company in the Indian film entertainment industry. Eros co-
produces, acquires and distributes Indian language films in multiple formats
worldwide, including theatrical, television syndication and digital platforms. The
group distribution network of over 50 countries, with offices
in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. Eros has over 1,900
films in its library, plus an additional 700 films for which the group hold digital
rights only.In 2006, Eros International Plc, the holding company of the Eros
Group, became the first Indian media company to list on the Alternative
Investment Market (AIM) of the London Stock Exchange. In 2010, Eros listed its
Indian subsidiary Eros International Media Limited on the Bombay Stock
Exchange ('BSE') and National Stock Exchange ('NSE') in India.
they distribute their films to the domestic population in India, the South Asian
diaspora worldwide and to non-Indian consumers who view Indian films that are
subtitled or dubbed in local languages. Internationally, their distribution network
extends to over 50 countries, such as the United States, the United Kingdom and
throughout the Middle East, where they distribute films to Indian expatriate
populations, as well as Germany, Poland, Russia, Indonesia, Malaysia, Taiwan,
Japan, South Korea, China and Arabic speaking countries, where we release
Indian films that are subtitled or dubbed in local languages.
The main theatrical markets outside India are the UK, USA/Canada, Dubai,
South Africa, Australia, Fiji and Singapore and are serviced through our local
distribution offices.

4. Eros typically releases 70+ films a year, of which a majority are regional
language films. However, the focus of the company has been to consciously shift
to a mix of medium to high films with well-known star cast and directors with a
popular theme having mass audience appeal. In North America, they have a
relationship with International Networks, a subsidiary of Comcast, to provide an
exclusive SVOD service called "Bollywood Hits on Demand". The service is now
carried on Cox, Rogers, Cable vision and Time Warner. Elsewhere
internationally, we provide content to On Demand for VOD services it provides in
the UK and the Middle East, as well as various other platforms.
Eros International has entered into collaboration with Wal-Mart to sell Bollywood
content through the retail giant's distribution network in Canada. Eros DVDs
would initially be available in 27 Wal-Mart stores in Canada and the distribution
would subsequently be extended to the entire Canadian Wal-Mart network, the
company said in a filing with the London Stock Exchange. Over time, Eros will
make available through Wal-Mart a large number of titles from its catalogue of
over 1300 titles as well as its 30-40 new releases every year. The Eros-Wal-Mart
tie-up will give Bollywood an extensive reach to both Asian and Non-Asian
market sectors in Canada.
Eros Now is their dedicated online entertainment services, providing access to
Eros entire film library as well as Music Videos, Audio Tracks and Regional
programming. The main website, www.erosnow.com, will be available globally
with users able to purchase an Eros Now premium subscription

5. FEW MOVIES PRODUCED BY EROS INTERNATIONAL INCLUDES:
COCKTAIL
RAANJHANAA
ROCKSTAR
ZINDAGI NA MILEGI DOOBARA
LOVE AAJ KAL

6. FEW MOVIES DISTRIBUTED BY EROS INTERNATIONAL ICLUDES:
YE JAWANI HAI DEWANI
ANJAANA ANJAANI
KAMBAKKHT ISHQ
NAMASTEY LONDON
DESI BOYZ

7. REFRENCE LINKS:
http://www.erosplc.com
http://www.bloomberg.com
http://en.wikipedia.org
http://articles.economictimes.indiatimes.com
http://www.erosintl.com/