Panel SXSW site: http://bit.ly/SXSWTrueCraft Panel Audio: http://bit.ly/SXSW2016TrueCraftAudio Finding your craft can be daunting. Once you’ve found and mastered it, communicating it online can be even more overwhelming. In a world with endless connectivity and possibilities, it’s easy to lose sight of the bigger picture: staying true to your craft online and off. Discover how to you tell your story in a way that truly expresses who you are and what you do AND helps you stand out in a crowded marketplace of ideas and innovations. Our panelists, from fashion, film, PR and tech, will share strategies to build your personal brand and social currency. Whether you’re doing what you love or thinking of a career change to align with it, join us and be inspired to stay true to your craft. Hashtags: #sxsw #TrueCraft Helen Todd - @helenstravels Jey Van-Sharp - @jeyofmyuberlife Martin Waxman - @martinwaxman James Burns - @jamesyboyburns

1. #truecraft #sxsw
@helenstravels @martinwaxman@jeyofmyuberlife @jamesyboyburns
stay true to
your craft &
online brand

2. Helen Todd
@helenstravels
@Sociality2
socialitysquared.com
Jey Van-Sharp
@jeyofmyuberlife
@MyUberLife
myuberlife.com
Martin Waxman
@martinwaxman
martinwaxman.com
James Burns
@jamesyboyburns (T)
@james.burns (IG)
jamesburns.nyc
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

3. bit.ly/sxswtruecraftslides
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

4. @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

5. 40% of America’s
workforce will be
freelancers by
2020Intuit 2020 Report
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

6. @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

7. your network is
your net worth.
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

8. go to
http://sli.do &
enter #truecraft
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

9. do you know
how to define a
brand?
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

10. is your personal
brand
developed well?
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

11. Øjob
Øcraft
Øbrand
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
you

12. @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

13. a crafted story
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

14. personal
branding
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

15. what is your brand worth?
brand equity = $ capital + social currency
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

16. @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

17. @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
what are people finding out about you online?

18. we discover things in 3 ways:
1. search
2. direct
3. social
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

19. @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
how do you cultivate your personal brand?

20. 1. awareness
2. point of view
3. your audience
4. dealing with fear
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

21. 1. awareness
self and marketplace
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

22. when you’re
aligned, you
know it
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

23. you're either a
brand or a
commodity
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

24. 2. point of view
and storytelling
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

25. have a polarizing
point of view and
fearlessly share it
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

26. POV is your DNA.
express yourself in
every detail.
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

27. 3. your
audience
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

28. how is your craft
helping your
target audience
reach their goals?
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

29. brand out,
audience in:
micro-moments
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

30. 4. dealing with
fear
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

31. accept being
uncomfortable; that creates
change.
be malleable, if you’re open
to that, anything is possible.
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

32. if you’re not dead,
you’re alive – start
living
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

33. tools
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

34. how do you bring your personal brand to
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

35. • start with your goal: what do you want to
achieve?
• define your brand
• communicate your brand EVERYWHERE
• identify people you want to effect
• find where your tribe spends time
• fall in love with the masterpiece - not the tool
• be consistent
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

36. questions?
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

37. life isn’t about
finding yourself.
life is about
creating yourself.
–George Bernhard Shaw
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW

38. thank you!
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW