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La oportunidad de la
digitalización y como
aprovecharla
Antonio Conde
Digital Transformation and IoT Country Leader
CISCO
...
Digital Competition Is Intensifying &
No Industry is safe
*Disruption = Substantial change in market share among incumbent...
Aging infrastructure
technology risk
Declining revenues…
Load and grid defection
Energy trends – industry under change
Cus...
Value at stake
Digital transformation is
organizational change using
digital technologies and business
models. It requires:
Challenging a...
We better move now
How well are we doing in Spain?
How well are we doing in Spain?
Cost Value
• Free / Ultra-low cost
• Buyer aggregation
• Price transparency
• Reverse auctions
• Consumption-based
pricing...
Digital transformation requires new capabilities
Enhance consumer
experiences
Secure operations
and manage risk
Increase w...
Hyper-
awareness
Informed
Decision-
MakingDigital
Business
Agility
Fast
Execution
Digital business
agility enables
compani...
Hyper-
awareness
Informed
Decision-
MakingDigital
Business
Agility
Fast
Execution Dynamic Resources: The ability to acquir...
Digital transformation journey
Define digital capabilities for
transformation.
Determine impacted metrics and value.
Creat...
How is Cisco contributing?
• Country Digital Acceleration (#DIGITALIZA) initiative
 Industry 4.0
 Smart Territories
 Se...
La oportunidad de la digitalización y como aprovecharla: Antonio Conde, Digital Transformation and IoT Country Leader CISCO
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La oportunidad de la digitalización y como aprovecharla: Antonio Conde, Digital Transformation and IoT Country Leader CISCO

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VII Simposio Empresarial Internacional Funseam. Transformación digital y sector energético.
Mesa1: Oportunidades en la nueva era digital: experiencias en otros ámbitos de la economía

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La oportunidad de la digitalización y como aprovecharla: Antonio Conde, Digital Transformation and IoT Country Leader CISCO

  1. 1. La oportunidad de la digitalización y como aprovecharla Antonio Conde Digital Transformation and IoT Country Leader CISCO MESA 1: Oportunidades en la nueva era digital: experiencias en otros ámbitos de la economía
  2. 2. Digital Competition Is Intensifying & No Industry is safe *Disruption = Substantial change in market share among incumbents Market incumbents displaced 37% Companies actively responding 1 in 4 2.5 4.3 3.7 average more companies at risk fewer companies at risk CPG & Manufacturing Hospitality /Travel Retail Media & Entertainment Telecommunications Financial Services Education Healthcare Technology Products & Services Pharmaceuticals Expected time to disruption* 3 years Source: Global Center for Digital Business Transformation, 2015 Transport & Logistics (estimate) Oil & Gas Utilities
  3. 3. Aging infrastructure technology risk Declining revenues… Load and grid defection Energy trends – industry under change Customer sentiment and expectations • Operational cost reductions • Unregulated opportunities • Merger and acquisition • Pervasive DER • Grid modernization • Increasing grid connectivity • Cybersecurity • Regulation evolving • Mandates for renewables • Clean power plan • Prosumers • Electric vehicles
  4. 4. Value at stake
  5. 5. Digital transformation is organizational change using digital technologies and business models. It requires: Challenging assumptions that delivered past successes Stress-testing the ways you deliver value to customers Changing the organization itself: operations, culture, revenue models, and more What is digital transformation? Source: Global Center for Digital Business Transformation, | 2015. Based on a survey of 117 retail executives in 13 countries
  6. 6. We better move now
  7. 7. How well are we doing in Spain?
  8. 8. How well are we doing in Spain?
  9. 9. Cost Value • Free / Ultra-low cost • Buyer aggregation • Price transparency • Reverse auctions • Consumption-based pricing $ Experience Value Platform Value Three Categories of Digital Business Models • Customer empowerment • Customization • Instant gratification • Reduced friction • Automation • Ecosystem • Crowdsourcing • Communities • Digital marketplaces • Data orchestrator
  10. 10. Digital transformation requires new capabilities Enhance consumer experiences Secure operations and manage risk Increase worker productivity z Optimize business operations Data capabilities
  11. 11. Hyper- awareness Informed Decision- MakingDigital Business Agility Fast Execution Digital business agility enables companies to counter and capitalize on digital disruption Hyperawareness A company’s ability to detect and monitor changes in its business environment Informed Decision-Making A company’s ability to make the best decision in a given situation Fast Execution A company’s ability to carry out its plans quickly and effectively Digital Business Agility: The Disruptor Advantage It is not about being number one at specific things, it’s about being good in a Combined DBA
  12. 12. Hyper- awareness Informed Decision- MakingDigital Business Agility Fast Execution Dynamic Resources: The ability to acquire, deploy, manage, and re-allocate resources (e.g., talent, technology) as business conditions dictate Situational Awareness: The ability to identify changes in an organization’s internal and external environments, and to understand which changes matter Behavioral Awareness: The ability to understand how workers and customers act, what they think, and what they value Dynamic Processes: The ability to rapidly introduce new business processes and adapt existing business processes to changing business conditions Inclusive Decision-making: The ability to make decisions based on the shared intelligence that emerges from the collaboration of disparate individuals and teams Augmented Decision-making: The ability to incorporate data and analytics into the decision-making processes across an organization What Disruptors Do…and Incumbents Don’t
  13. 13. Digital transformation journey Define digital capabilities for transformation. Determine impacted metrics and value. Create a digital business architecture. Quantify and prove the business value. Deliver and measure differentiated outcomes. 1 2 3 4 5
  14. 14. How is Cisco contributing? • Country Digital Acceleration (#DIGITALIZA) initiative  Industry 4.0  Smart Territories  Secure and Critical Infra  Digital Skills & Jobs • Helping Real Customers  Campofrio / Ybarra  Port Aventura/Real Madrid  Selenta Group  Torre Europa • Digital Skills  NetAcad, Steam Campus, Universities and Bussiness Schools • Continuous and open Innovation  Barcelona Co-Innovation Center  Sevilla Futura

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