If you have a business, you should always be on the lookout for new ways to market your products and...

1. Helpful Hints For A Reliable Video Advertising Campaign
If you have a business, you should always be on the lookout for new ways to market your products
and services. By harnessing the power of Internet video, you can reach a wide audience with a small
investment. Keep reading to learn how to run a great video marketing campaign.
People love tutorial videos so it is important to use them if you can. Walking people through how to
do a certain task with clear and precise steps will most likely land you more viewers. People really
appreciate it when you make the steps as simple and easy as possible.
If you offer services to your customers, the best way to give them an idea of what you do is to create
a video that documents the different steps you take to perform this service. You should have a friend
follow you with a camera the next time you perform this service for a customer.
Don't only rely on videos in your marketing campaign. They are great marketing tools, however, they
should not replace your other marketing tactics. Videos should not replace content creation like
article writing or blogging. Videos should simply be used to enhance the content in your marketing
campaign and to build up your link portfolio.
While a single video can do a great job, a series of videos keeps viewers coming back for more. Have
each new video pick up from where the last left off and you'll find people return to your site just to
see what's coming next, and they might even buy while they wait.
You need not feel like you have to hire professionals to make a decent video for your business. As
long as your video is focused and well-balanced, you can use standard equipment. You don't need a
lot of confidence or a great script, either. It is most important to just relax and let your personality
shine through. This might not even be required. You can just use pictures or a PowerPoint in the
video.
Try not to stress out if your video is not perfect. People are more likely to relate to a video that
shows real people, rather than a polished ad that reeks of commercialism. Write your content out
carefully, then practice saying it over and over. Then, shoot it and post it.
Videos are a great way to promote everything you run online, from your storefront to
http://www.online-education.net/business/index.html your social media accounts. A visitor who
inadvertently stumbles onto your YouTube video may not realize you can be found on Facebook as
well. When you let everyone know where they can find you on the social networking sites, your
business will gain more exposure. By doing this you can increase business on your website.
If you don't have a website, or can't handle streaming your video, consider Podbean.com. They'll
syndicate your video out through iTunes so that anyone can view your video on any Apple device.
You can also link to them through your site so other devices can see the online home business video
around the world.
Make thought-provoking videos. No matter what your video is about, try to have your viewers
communicate with you about the content. This can easily be done by having comments enabled on
your videos. You could try asking for their feedback about something you talked about, or you could

2. end your videos with questions that you'd like them to answer about related topics.
When searching YouTube for ideas, don't forget to use the * wildcard operator. This allows you to
find videos, which are similar but not identical to your search terms. For example, "How to * a book"
may lead you to some crafty questions and answers about working with books creatively.
Find someone to be the regular spokesperson in your videos. Keep in mind that this person should
not necessarily be you or even a sales professional. It's important that your spokesperson be very
energetic and have a smile and personality that will attract many people. Also, make sure this
person will be regularly available for being in your videos.
Try outlining the path of your video. Great videos make it clear early on what will be discussed
during the video. Just diving in your content will not help the viewers understand the benefits of
watching it. Start with an outline like you would an essay to explain to viewers early on what to
expect during the rest of the video.
Combine your video marketing efforts with social marketing. After you post your video, announce it
in your Facebook account and tweet about it on Twitter. This will drive your followers to view your
video where they can give their immediate feedback on the video's effectiveness. This will also
encourage them to share the video link with their social network.
If you are camera shy, or you do not feel like you would be
good at video marketing, look within your company for
someone who would be a good fit. They are usually the
most friendly and have a natural exuberance that radiates
around them. This is the person you want to choose for
your video marketing.
Successful videos should not be misleading. You should
not lie or misinform your audience. When you want to
give a sales pitch, be honest about it. Use the comment box to build relationships with potential
customers who view your videos. Create an air of expertise by networking with others in your field.
If you are new to video marketing, you should start with some simple exercises. Create a short video
of yourself demonstrating a product or talking about your business and show it to some friends to
get some feedback. Do not publish your videos until they look professional and convey a positive
image of your brand.
Do you have any case studies or anecdotal evidence of how well your products work? Why not create
a video to share this information with others? You can even include dramatic re-enactments, but be
sure to caption them as such. Viewers will love to learn about your products in such a personal
manner.
After you make your video, play it in front of a test audience to get some helpful feedback. The
audience can be your friends or family whose opinions you trust. Sometimes it is not easy to see
things from a consumer's perspective. Feedback from a test audience can help you refine the
delivery of your message to make it more clear.

3. There is a great deal of promise that video marketing
can bring to a business. Lots of business owners
realize this, but they are missing one key element
needed to use video marketing. You now have that key
element. Put it to good use and make video marketing
your most successful business strategy.