1. ROADIE
A road trip companion that help you
plan and find nearby attractions
UXD8 Final presentation
VORAVAN ATIKOMTRIRAT
2. I like to see, do and experience as
much as I can when travelling. How
can I find the closest sightseeing
hotspots when out & about?
THE PROBLEM
3. THE RESEARCH
• Tourism consumption in Australia was worth over
$110billion
• Leisure travel made up 77% of domestic nights
spent away from home.
• Food, drinks and accommodation form the major
share of leisure expenditure.
• The number of international visitors using a self-
drive vehicle during their trip increased 8% to
3.1 million in 2014.
• There is potential for greater events visitation in
the region if awareness is improved.
4. THE RESEARCH
Almost all participants use
mobile phone to access
social network, use
navigation and local-based
information, search for
information in the area, and
take photos
Most of the road trip
made by participants in
the past 12 months were
for leisure purpose
Most participants were
likely to take a detour to
attractions as long as they
can reach the destination
in time
TripAdvisor and Google
Map are the main sources
of information
“I would like to have a
solution which combine the main
features of TripAdvisor and
Google Map.”
5. THE RESEARCH
• Looking for activities to do and making decision is cumbersome
• People usually found out that they have missed visiting some
places after coming back from the trip.
• Time is a virtue. People spent time looking for information but
found out after coming back that they still missed something.
More than 3 quarters of
participants said they got
the information they need
Majority of the participants
were more likely to plan 2
weeks in advance
6. A road trip companion that help
you plan and find nearby
attractions on the route with
minimum effort interfaces.
I like to see, do and experience as much as I can when
travelling. How can I find the closest sightseeing
hotspots when out & about?
7. THE JOURNEY
Thinking about
taking a trip
Thinking about
what type of trip
to take
Choosing a
destination
Looking for idea
of activities to do
Deciding on and
booking
accommodations
PackingBeing on a trip
and commuting
Being on a trip
and visiting one of
the attractions
Coming back
from a trip
9. • Usually travel with friends from uni
• Does occasionally short trips on
weekend and a longer trip during
semester break
• Plan in advanced, make her own
itinerary
“I want to travel to many different places while I’m studying abroad. I
normally plan ahead but still open for other interesting places on the
road.”
International student
Lyn, 26
Likes
• Situation when she cannot
make decision
• Fear of missing something
important. She might not have
a chance to visit again.
• Sharing photos with friends
and family, most on social
media
• Tech savvy
Dislikes
When thinking
about taking a trip
When thinking about
what type of trip to take
When choosing a
destination
When looking for idea of
activities to do
When deciding on and
booking
accommodations
When packingWhen being on a
trip and
commuting
When being on a
trip and visiting
one of the
attractions
When coming
back from a trip
Cultural explorer Picture loverProud foodieBucket lister
10. Cultural explorer
International student
Lyn, 26 Picture loverProud foodieBucket lister
When thinking about
taking a trip
When thinking about
what type of trip to take
When choosing a
destination
When looking for idea
of activities to do
When deciding on
and booking
accommodations
When packingWhen being on a
trip and commuting
When being on a
trip and visiting one
of the attractions
When coming back
from a trip
Launch the app
Enter starting point
and destination
View the
recommended path
View attractions
close to the path
Refine attraction
results
Add attraction to
itinerary
View itinerary
Edit stopover order
in itinerary
View the updated
path
Open a saved
itinerary
View path and
attractions from
itinerary
Get suggested of
nearby attractions
11. • Travel with friends and partner
• Trips are normally based on
personal interest, e.g. sports
• Does occasionally short trips on
weekend
“I just want to explore what’s interesting nearby when I went out
surfing or snowboarding.”
Full Time Employee
Darel, 32
Likes
• • Too much information• Explore new places and do
new things
• Tech savvy
Dislikes
When thinking
about taking a trip
When thinking about
what type of trip to take
When choosing a
destination
When looking for idea of
activities to do
When deciding on and
booking
accommodations
When packingWhen being on a
trip and
commuting
When being on a
trip and visiting
one of the
attractions
When coming
back from a trip
Adventurous travellerHop-in & go Work-life balance
12. Full Time Employee
Darel, 32 Adventurous travellerHop-in & go Work-life balance
When thinking about
taking a trip
When thinking about
what type of trip to take
When choosing a
destination
When looking for idea
of activities to do
When deciding on
and booking
accommodations
When packingWhen being on a
trip and commuting
When being on a
trip and visiting one
of the attractions
When coming back
from a trip
Launch the app
Discover places
nearby
Refine attraction
results
Navigate to the
attraction
18. FEATURE PRIORITISATION
High Importance
Low Importance
High
Difficulty
Low
Difficulty
Attraction information
(Location, opening hours,
time spent, etc)
Simple process
Suggested itinerary
Suggested route Personalisation
Geo-location
Photo
Map
Content curation
Review & ratings
Push notification
Off-line access
Augmented reality
Sharing (social media)
Draw area
Search
Social sign-in
Navigation
Nearby information
Itinerary Planner
19. THE MVP
• One of the world's largest
travel sites with millions
reviews from travellers
• Explore cool things to do in
any destination
• Discover nearby attractions
• GoogleMap-like route
generator
• Discover nearby attractions
from the main route with
adjustable distance
• Customise itinerary
20. THE APP FLOW
Enter starting point and
destination
Recommended route
with nearby attractions
Attraction refinement
Attraction information
My Trip collectionNearby attractions
Navigate to the
attraction
New Trip Discover Nearby My Itinerary
Refined attraction
results
Attraction
information
Attraction
refinement
Refined attraction
results
Add attraction to
itinerary
Itinerary Detail
Launch app (icon)
Launch app (notification)
Attraction information
22. THE PROTOTYPE - PAPER
THE TEST
• Task completion
• Feature requirements - Most and least like
• Navigation and flow
• Screen layout
THE RESULTS
• Social sign-in not required
• Itinerary prioritisation
• Refinement preferred upfront
• Attraction categories differentiated by colour
