We cannot deny the importance of internet, social media and blogging for organizations. These are integral parts of online marketing strategies of organizations in today’s digital age. For non-profits too, it is important to develop content for online platforms, and to utilize these media. A blog is a discussion or information portal, and is increasingly becoming the new face of expression, communication and also a form of journalism. Some advantages of blogging by development organizations are: increased traffic on your website, organizational positioning in the sector that is instrumental for image/ brand building, even promotion of your cause or campaign by interlinking web-pages. So, it is up to you how you make the most of your website and such platforms.
Some tips for non-profits who want to explore development blogging: