RIOT is a mobile application that allows users to add text overlays to images and share the edited images on social networks. The app notifies the original poster when their images are used. This encourages engagement between users. RIOT aims to become a one-stop platform for creating and sharing image-text combinations. It faces competition from other overlay apps but offers more comprehensive features in a single app. The presentation outlines RIOT's capabilities and vision, and seeks exposure and feedback to help advance the app's development.

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RIOT
Turning Images into your Opinions with a Mobile Application
Company overview

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Hello
Our agenda for this evening
 Introducing RIOT
 Where RIOT is going
 How We can envision the future together

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Foreword
Give Images Real Power and Purpose, turning them into Your Opinions
Add Text to your Images and transform them into
YOUR OPINIONS.
Much more than just a Photo Editing App
RIOT is a unique social PLUGIN that allows you to
PROVOKE YOUR FRIENDS AND ENGAGE THE WORLD.
Friends are notified when you use their content allowing for
endless Creativity and Humor.
Engage the world by giving images real power and purpose.
REVOLUTION IS ALWAYS ON TIME
App description on I-tunes

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Adding words to ImagesWhat Riot does:
Why it’s special:
Using Content from
Social Networks
What RIOT does
Socially adding Words to an Image
Introducing
The Missing Link
in
the Social Media
Chain

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How to use RIOT
Powerful engagement

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What RIOT offers
The one-stop platform to create impactful content
O
P

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Type sources
info
Notify
Source
User experience compared to the competition
Cumbersome process, stand alone platforms
Open Image app Find Image
Save Image
to Device
Edit Image
Open
overlay app
Upload
Open Riot
Locate
Image
Edit
Image
Locate
Text
Edit text
Font
Save
Export
& Notify
1 Platform
7 Steps
Find text Copy text Paste text
Edit text
font
Export
Open
Landing
app
Up to 4 Platforms
14 Steps

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How to use RIOT
A Content made easy to access
A game changing
Convenience

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What RIOT offers
Sourcing and Tracking of the content used
An unprecedented
Experience
Content generators will be notified that their
content has been used by RIOT users
A New, Powerful Engagement
that will:
 Draw Initial Interest
 Increase and Enhances Engagement
 Stimulate and Maintain Utilization of the
Platform
PULL or BE PULLED into the RIOT

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RIOT’s Power of Attraction
Notifications draw members and non-members into the RIOT.

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What about Privacy Concerns ?
Our Solution

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RIOT’s strength
Striking the perfect balance between Text, Photo and Sociality
At the Convergence
of Image and Text
while Riding the
Social Scale of
others players

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RIOT’s is opening up position in the Overlay realm
A Unique / Differentiated position
IMGUR / 9GAG
Studio Over / Kanvas
RIOT
DESIGN
HUMOUR
GENERIC
OPINION
1+ mio downloads
100 million unique
visits per month
3+ mio downloads
Current overlay
space
Riot brings a new
dimension

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What RIOT faces
NO other player with a range of features as comprehensive as RIOT
Being the fully comprehensive one stop platform, RIOT will sweep the competition
Competition
Import
images
Import text
Smart Import
Yahoo Engine
Export
Existing quote
database
Social
network
U to U
interaction
Image splits NOTIFACTION
Engaging
World Events
PicLab N N N Y N N N N N N
Typic N N N Y N N N N N N
Photolettering N N N Y N N N N N N
Diptic Y (FB, Flikr) N N Y N N N Y N N
Quiption N N N Y N N N N N N
PinQuote N N N Y Y N N N N N
I’d Cap that N N N Y Y N N N N N
Overgram N N N Y N N N Y N N
Kanvas N N N Y N Y Y N N N
Imgur / 9gag N N N Y N N N N N N
Studio N N N Y N Y Y Y N N
Over N N N Y N N N N N N
RIOT Y Y Y Y Y Y Y Y Y Y

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Special focus on Competition:
Over’s success is auspicious for RIOT
Oct 2012 Oct 2013
“Over’s” ranking in the App Store “Over” one of the most
successful Overlay apps:
× Costs 2 USD
× User experience limited
to innovative Interface
and Primary
Functionalities
Sce
Imp
Sce
Exp
Yahoo X
Quote
datb
Social
ntwk
Image
splits
NOTIF.
Over N N N Y N N N N
RIOT Y Y Y Y Y Y Y Y
RIOT has ALL it takes to
become the Reference
RIOT’s comparative
advantage:
 Free
 Rich , One-Stop User
experience
 Heightened Retention
due to Social Dimension
250
500
750

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How RIOT makes money
Premium Offer, Partnerships, Advertising
5%
35%60%
Premium
Partnership
Advertizing
User Generated Content Advertising
Revenue Sharing Partnerships
Premium Package
We estimate conversion rate to
USD 0.99 Premium Offer at 10%-15%
Font, Filters, Grids
Turning your images into objects
Fully integrated, One touch export to
- Zazzle
Offering for a CPA or CPL fee
our customer basis to to ‘Sponsors’ (brands) for targeted promotional
campaigns using image overlaid with texts, mottos, etc
Phase 1
Phase 2
Phase 3
Projected Revenue Stream
Distribution:

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RIOT Cost Structure
Shielding Investors from Initial Negative Cash Flows
We use a Segregated Cost Structure
Until Riot is Profitable on a Stand-Alone basis:
 Engineering costs to be borne by a Separate Entity*
Investments will be used
exclusively as Marketing Funds
*Liquid Dark
Stand Alone
Profitability
Hypothetical Revenue vs.
Cost projections

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Conclusion
RIOT is next big thing
RIOT is the only Social overlay-player
Create Iconic Images & bring A new Power to Short text
Transforms and Increases user engagement
Has the functionalities to Sweep competition and
become a Reference.
Soon people will ‘RIOT that pic’
Support our
troops

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The team
Fred graduated from Brown
University with a history degree.
Serial entrepreneur and Co Founder
of RIOT social media. He works in
business/product strategy and
development.
Viacheslav graduated from
National Technical University of
Ukraine with a Ms in Computer
Science. A Software Developer
with 10 years of experience
developing entertainment and
business software for iOS and
Windows platforms. Viacheslav
acts as CTO for RIOT.
Gaëtan graduated in Law from
the University of Paris X and
Applied Finance from the
Singapore Management
University. A keen business
developer and Co-founder of
Riot social media, he works in
business development with a
special focus on Asia.

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Fully Functional
Digital Social Tool
Commercial
Platform
Advertising
Platform
What we need
How we can envision the future together
Development Phases:
We need EXPOSURE
In order for RIOT to climb the Value creation Ladder at this point:

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24
Sources
Likes
Industry
standard
Portfolio
Actual
Screenshots
What RIOT feels like
Intuitive, Empowering and Addictive

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What RIOT feels like
Selecting your sources – Intuitive and Enticing
Image Selection
Development
in progress
Theme
Dedicated
sections for
easiest
browsing
Text Selection
Smooth
automated open-
loop of images
(flips)
Strong emphasis
put on External
(Pull) content
Didactic guidance
provided to steer
user towards
choosing external
content

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One of
many
Full
freedom
Notified
Source
Notified
Source
Actual
Screenshots
What RIOT feels like
Intuitive, Empowering and Addictive

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App Landing page
Photo Stream:
Choose between
- Popular
- Fresh
- Relevant
- Recommended
Slide Menu
Fast access
What RIOT feels like
Intuitive, Empowering and Addictive
Actual
Screenshots
Feedback

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Q&A
&
Feedback Time
Try us now !

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Appendix

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User Generated Content Advertising
Tailoring to next generation of advertising
We Use hashtags to reference
all content uploaded
Know your user
We can:
- Tailor Fonts to match
corporate ID
- Add Company logo
- We can develop QR
codes that will lead you
strait to the relevant
RIOT section dedicated
to “Your” brand (preset
message and logo)
Create Tailored
User Generated
Advertising
Campaigns for
Brands
Hashtag referencing Building Customer base Featured campaigns Personalized Interaction
Phase 1: Phase 2: Phase 3: Phase 4:
Return
1/2
Suggested Refs. to
facilitate referencing

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Featured Competitions
Smart advertising – Sponsored Featuring
Return
2/2
 Competitions
featured on
Main Page
 Or Brand Page
…
“JUST Show us
how you run”
Example: New York Users
: send us a picture of you
running and the winner
will have his image
printed on a 3x5

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Revenue Generation options
Fully Integrated – One touch Export InterfaceReturn
1/2

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Strengths
Weaknesses & Threats
Opportunities
RIOT
SWOT analysis
• A Social Platform: fully connected to the Networks
• An Engaging New Experience Provider: Notifications
• RIOT rides on Social networks and Smartphones dvlpt.
• While remaining an ‘Independent’ cross-over player
• A Comprehensive Photo Editing Tool
• A sleek, intuitive and Empowering Interface
• Timing is with us, Text overlay phenomenon is
growing
• Market has yet to concentrate
• User Generated Content as a medium of Advertising is
gaining in momentum
• Smartphone market continues to grow
• Main threat is for existing player to offer Overlay
feature
• Copycats
• User experience hurt by Merchandizing
Unlikely existing player will provide a Cross-platform experience,
with Sourcing/Tracking capabilities
All Functionalities described here are operational giving RIOT a
significant head start
Smart Advertising tied to Willingness of User


