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Next 2011 - The personal data economy
FABIO SERGIO, MAY 2011
The personal data economy_Fabio Sergio@next11
proof that I’ve been brainwashed.
maybe.
my iPhone, Europe, circa 2010
http://petewarden.github.com/iPhoneTracker
alexlevinson.wordpress.com
Süddeutsche Zeitung, April 23 2011




‘apple upsets its customers worldwide’
Business Insider




outrage at lack of outrage,
and my favorite title by far...
The personal data economy_Fabio Sergio@next11
wow, cool !




and then yours truly...
TRUST
TRANSPARENCY
CONTROL
VALUE
the truth is...
“ We’re not in Kansas anymore.”
 Dorothy
awash in a sea of data
with so much more on the way
data trails, information shadows
www.opte.org




a collision of industries and ecosystems
as their data-sets intersect
healthcare leads the charge
our data, ourselves
tackling the “P” word...
“ Had I asked people what they wanted,
  they would have said faster horses.”
 Henry Ford
“you looked me up”
reciprocity and radical transparency
what personal data cultures
will emerge in the next 10 years?
photo: Jan Chipchase




reality-checking anonymity
in the age of face recognition
re-thinking personal data
www.weforum.org/issues/rethinking-personal-data




Next 11 Data Love   © 2011. confidential & proprietary.   05/09/11
TRUST
the power of context
TRANSPARENCY
CONTROL
it’s your data, we can keep it safe for you,
we can make it work for you...
VALUE
what kind of value?
MIT SENSEable City Lab
Stamen Design, Cabspotting
frog, World of Tweets
intangible to tangible
the value of awareness
Patiens Like Me




personal data, collective good
mining for meaning
The personal data economy_Fabio Sergio@next11
fabio.sergio@frogdesign.com

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The personal data economy_Fabio Sergio@next11