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Know Thy User: The Role of Researchin Great Interactive DesignDAVID SHERWIN / HOW INTERACTIVE DESIGN CONFERENCETHURSDAY, J...
What?Why?When?Who?Where?How?    Know Thy User: The Role of Research in Great Interactive Design   06/23/12   2
What is user research?Why?When?Who?Where?How?      Know Thy User: The Role of Research in Great Interactive Design   06/23...
A quick survey                       about user research…Know Thy User: The Role of Research in Great Interactive Design  ...
Have you have conducted orparticipated in user research before?1. Yes, I do it every week2. Yes, I do it at least once a m...
Have you have conducted orparticipated in user research before?1. Yes, I do it every week2. Yes, I do it at least once a m...
We just did some research.Know Thy User: The Role of Research in Great Interactive Design   06/23/12   7
re•search (n.)1. careful or diligent search2. investigation or experimentation aimed at thediscovery and interpretation of...
We do this to stay informed and inspired.
User research helps us identify and fill gaps in our knowledge throughsystematic investigation about how and why people us...
environment   activities                                           people                      devices                    ...
environment   activities                                             people                       devices                 ...
If you and your client don’t know,you should do some user research.                           What do we and our client al...
Objectives                                           What do we want to know?               SynthesisUnderstanding opportu...
Objectives                                            Objective:                                            What do we wan...
What is user research?Why should I include user research on projects?When?Who?Where?How?      Know Thy User: The Role of R...
Why should I include user research on projects?                   1. Research helps you gain                insight into c...
Why should I include user research on projects?          2. Research helps you define what             functionality is mo...
Why should I include user research on projects?          3. Research helps you improve the           usability of interact...
What is user research?Why should I include user research on projects?When should user research be part of projects?Who?Whe...
Research can happen atany point in a project whereyou have a gap in knowledge.
1. When you need to build       foundational understanding.                              You don’t know what you don’t kno...
Know Thy User: The Role of Research in Great Interactive Design   06/23/12
2. When you need to generate inspiration and ideas for design.    Seeing how users think through what they say, do, and ma...
Know Thy User: The Role of Research in Great Interactive Design   06/23/12
3. When you need to evaluate      and inform design solutions.            Does the design match how they think about doing...
Know Thy User: The Role of Research in Great Interactive Design   06/23/12
What is user research?Why should I include user research on projects?When should user research be part of projects?Who do ...
Bad recruiting is bad research.                                   Start by finding the right people!                      ...
Be scrappy in how you recruit.Google Docs, Facebook, and your address book are a great start.Know Thy User: The Role of Re...
Research is a team sport.   Work on teams, so you can debate the data (and your biases).Know Thy User: The Role of Researc...
Bring along your clients.There’s no substitute for experiencing your customer’s needs firsthand.   Know Thy User: The Role...
What is user research?Why should I include user research on projects?When should user research be part of projects?Who do ...
Context is king.Go where people live, work, play, and access technology.
Create safe spaces for participation.     Set up where you meet to provide human comfort.
If you can’t go there, ask them to share.                          Remote research doesn’t mean you can’t ask for a peek.G...
What is user research?Why should I include user research on projects?When should user research be part of projects?Who do ...
Include the appropriate user research    as part of your project process.                          Research isn’t a line i...
Craft well-considered research    plans to focus your efforts.                          See the attached handout for a dee...
The 7 Parts of a Well-Crafted Research Plan• Project Context: The client’s business problem• Objectives: Questions and gap...
Explore which methods you may use (or make!) for your future research                      See your handout for details on...
Surveys and Questionnaires
Contextual Inquiry / In-Home Interview                              Foundational & Generative
Shop-Alongs and Follow Me Arounds                           Foundational & Generative
Diary Study              Generative or Evaluative
Task Analysis                Foundational & Generative
Card Sorting               Generative
Paper Prototyping                    Generative
Prototype Testing                    Evaluative
Usability Testing (Remote or In Person)                                     Evaluative
Build up a network of colleagues and resources to support you.            The best way to learn how to do user research is...
What is user research?Why should I include user research on projects?When should user research be part of projects?Who do ...
You’ll always have more questions.Use this process to get better answers.   Know Thy User: The Role of Research in Great I...
Email: david.sherwin@frogdesign.com                                    Twitter: @changeorder                              ...
Email: david.sherwin@frogdesign.com Twitter: @changeorder Blog:
Email: david.sherwin@frogdesign.com Twitter: @changeorder Blog:
Email: david.sherwin@frogdesign.com Twitter: @changeorder Blog:
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Email: david.sherwin@frogdesign.com Twitter: @changeorder Blog: Know Thy User: The Role of Research in Great Interactive Design

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Email: david.sherwin@frogdesign.com Twitter: @changeorder Blog: changeorderblog.com Available December 2012 from HOW Books: amzn.to/successbydesign© 2012 frog. All rights reserved.

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