SlideShare ist ein Scribd-Unternehmen logo
1 von 57
Know Thy User: The Role of Research
in Great Interactive Design
DAVID SHERWIN / HOW INTERACTIVE DESIGN CONFERENCE
THURSDAY, JUNE 25, 2012 / T: @CHANGEORDER / B: CHANGEORDERBLOG.COM
What?
Why?
When?
Who?
Where?
How?




    Know Thy User: The Role of Research in Great Interactive Design   06/23/12   2
What is user research?
Why?
When?
Who?
Where?
How?




      Know Thy User: The Role of Research in Great Interactive Design   06/23/12   3
A quick survey
                       about user research…




Know Thy User: The Role of Research in Great Interactive Design   06/23/12   4
Have you have conducted or
participated in user research before?

1. Yes, I do it every week
2. Yes, I do it at least once a month
3. Yes, I do it every few months
4. Yes, but it was a really long time ago
5. No, I don’t do user research yet
  (why’dya think I’m here?!!)


  Know Thy User: The Role of Research in Great Interactive Design   06/23/12   5
Have you have conducted or
participated in user research before?

1. Yes, I do it every week
2. Yes, I do it at least once a month
3. Yes, I do it every few months
4. Yes, but it was a really long time ago
5. No, I don’t do user research yet
  (why’dya think I’m here?!!)


  Know Thy User: The Role of Research in Great Interactive Design   06/23/12   6
We just did some research.




Know Thy User: The Role of Research in Great Interactive Design   06/23/12   7
re•search (n.)
1. careful or diligent search

2. investigation or experimentation aimed at the
discovery and interpretation of facts, revision of
accepted theories or laws in the light of new facts,
blah blah blah etc.



Why are you still reading this?
Basic human curiosity.




  Know Thy User: The Role of Research in Great Interactive Design   06/23/12   8
We do this to stay informed and inspired.
User research helps us identify and fill gaps in our knowledge through
systematic investigation about how and why people use technology.
environment




   activities                                           people



                      devices
                                       interactions




User research helps us identify and fill gaps in our knowledge through
systematic investigation about how and why people use technology.
environment




   activities                                             people



                       devices
                                        interactions




It helps us build empathy for how people live their lives and better
design for their needs.
If you and your client don’t know,
you should do some user research.
                           What do we and our client already know?
                            What do you need to know to design?
                            Is it mission-critical user experience?




 Know Thy User: The Role of Research in Great Interactive Design   06/23/12
Objectives
                                           What do we want to know?




               Synthesis
Understanding opportunities                                                     Hypotheses
                                                                                What are our assumptions?




                              Research
     Gathering information and knowledge
                                                              Methods
                                                              How do we plan to learn?
Objectives
                                            Objective:
                                            What do we want to know?
                                            How much research have you done?




               Synthesis
               Synthesis:
Understanding opportunities
       I change what I say                                                  Hypotheses
                                                                            Hypothesis:
        to better suit your                                                 What are ourhave done
                                                                            Attendees assumptions?
       level of experience                                                  little to no research?




                              Research
                              Research:
     Gathering information andthe survey
                 Carried out knowledge
                          with all of you                   Methods
                                                            Method:
                                                            How dosurvey: to learn?
                                                            Quick we plan 30 seconds or less
                                                            during a 30-minute talk
What is user research?
Why should I include user research on projects?
When?
Who?
Where?
How?




      Know Thy User: The Role of Research in Great Interactive Design   06/23/12   16
Why should I include user research on projects?




                   1. Research helps you gain
                insight into customer behavior.
                                                               “The reason why…"




              Know Thy User: The Role of Research in Great Interactive Design      06/23/12
Why should I include user research on projects?




          2. Research helps you define what
             functionality is most critical.
                                                                “The right design.”




              Know Thy User: The Role of Research in Great Interactive Design         06/23/12
Why should I include user research on projects?




          3. Research helps you improve the
           usability of interactive systems.
                                                  “The design right.”
What is user research?
Why should I include user research on projects?
When should user research be part of projects?
Who?
Where?
How?




      Know Thy User: The Role of Research in Great Interactive Design   06/23/12   22
Research can happen at
any point in a project where
you have a gap in knowledge.
1. When you need to build
       foundational understanding.
                              You don’t know what you don’t know.




Know Thy User: The Role of Research in Great Interactive Design   06/23/12
Know Thy User: The Role of Research in Great Interactive Design   06/23/12
2. When you need to generate
 inspiration and ideas for design.
    Seeing how users think through what they say, do, and make.




Know Thy User: The Role of Research in Great Interactive Design   06/23/12
Know Thy User: The Role of Research in Great Interactive Design   06/23/12
3. When you need to evaluate
      and inform design solutions.
            Does the design match how they think about doing it?




Know Thy User: The Role of Research in Great Interactive Design   06/23/12
Know Thy User: The Role of Research in Great Interactive Design   06/23/12
What is user research?
Why should I include user research on projects?
When should user research be part of projects?
Who do we include in user research?
Where?
How?




      Know Thy User: The Role of Research in Great Interactive Design   06/23/12   31
Bad recruiting is bad research.
                                   Start by finding the right people!




                                                                    Photo 373877988 by Fensterbme CC remix / flickr.com


Know Thy User: The Role of Research in Great Interactive Design     06/23/12
Be scrappy in how you recruit.
Google Docs, Facebook, and your address book are a great start.




Know Thy User: The Role of Research in Great Interactive Design   06/23/12
Research is a team sport.
   Work on teams, so you can debate the data (and your biases).




Know Thy User: The Role of Research in Great Interactive Design   06/23/12
Bring along your clients.
There’s no substitute for experiencing your customer’s needs firsthand.




   Know Thy User: The Role of Research in Great Interactive Design   06/23/12
What is user research?
Why should I include user research on projects?
When should user research be part of projects?
Who do we include in user research?
Where should I conduct user research?
How?




      Know Thy User: The Role of Research in Great Interactive Design   06/23/12   36
Context is king.
Go where people live, work, play, and access technology.
Create safe spaces for participation.
     Set up where you meet to provide human comfort.
If you can’t go there, ask them to share.
                          Remote research doesn’t mean you can’t ask for a peek.




Get this book: Bolt, Nate; Tulathimutte, Tony. 2010. Remote Research. New York: Rosenfeld Media.http://www.rosenfeldmedia.com/books/remote-research/
Photo via CC Attribution-ShareAlike 2.0 Generic license, image #4218829603 on Flickr.
What is user research?
Why should I include user research on projects?
When should user research be part of projects?
Who do we include in user research?
Where should I conduct user research?
How do I get started doing user research?




      Know Thy User: The Role of Research in Great Interactive Design   06/23/12   40
Include the appropriate user research
    as part of your project process.
                          Research isn’t a line item. It isn’t optional.
                        It’s integral to understanding what to design.




  Know Thy User: The Role of Research in Great Interactive Design   06/23/12
Craft well-considered research
    plans to focus your efforts.
                          See the attached handout for a deep dive
                                 into how to construct one.




Know Thy User: The Role of Research in Great Interactive Design   06/23/12
The 7 Parts of a Well-Crafted Research Plan

• Project Context: The client’s business problem
• Objectives: Questions and gaps in knowledge
• Audience: Demographics and psychographics
• Locations: Where the research takes place
• Methods: Activities that help you fill the gaps
• Schedule: When the activities will happen
• Outcomes: What deliverables are generated




  Know Thy User: The Role of Research in Great Interactive Design   06/23/12
Explore which methods you may use
 (or make!) for your future research
                      See your handout for details on the following…




  Know Thy User: The Role of Research in Great Interactive Design   06/23/12
Surveys and Questionnaires
Contextual Inquiry / In-Home Interview




                              Foundational & Generative
Shop-Alongs and Follow Me Arounds




                           Foundational & Generative
Diary Study




              Generative or Evaluative
Task Analysis




                Foundational & Generative
Card Sorting




               Generative
Paper Prototyping




                    Generative
Prototype Testing




                    Evaluative
Usability Testing (Remote or In Person)




                                     Evaluative
Build up a network of colleagues
 and resources to support you.
            The best way to learn how to do user research is to
          practice on projects and collaborate with practitioners.




Know Thy User: The Role of Research in Great Interactive Design   06/23/12
What is user research?
Why should I include user research on projects?
When should user research be part of projects?
Who do we include in user research?
Where should I conduct user research?
How do I get started doing user research?




      Know Thy User: The Role of Research in Great Interactive Design   06/23/12   55
You’ll always have more questions.
Use this process to get better answers.




   Know Thy User: The Role of Research in Great Interactive Design   06/23/12
Email: david.sherwin@frogdesign.com
                                    Twitter: @changeorder
                                    Blog: changeorderblog.com




                                    Available December 2012
                                    from HOW Books:
                                    amzn.to/successbydesign


© 2012 frog. All rights reserved.

Weitere ähnliche Inhalte

Was ist angesagt?

Introduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup BarcelonaIntroduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup BarcelonaJaume Teixi
 
Construire son business plan
Construire son business planConstruire son business plan
Construire son business planJacinthe Busson
 
Use the Progress Board to Test your Business Ideas
Use the Progress Board to Test your Business IdeasUse the Progress Board to Test your Business Ideas
Use the Progress Board to Test your Business IdeasStrategyzer
 
Design Thinking 101
Design Thinking 101Design Thinking 101
Design Thinking 101Merixstudio
 
Talking to Humans: Customer Discovery 101
Talking to Humans: Customer Discovery 101Talking to Humans: Customer Discovery 101
Talking to Humans: Customer Discovery 101New York University
 
Design Fiction: A short slideshow on design, science, fact and fiction
Design Fiction: A short slideshow on design, science, fact and fictionDesign Fiction: A short slideshow on design, science, fact and fiction
Design Fiction: A short slideshow on design, science, fact and fictionJulian Bleecker
 
Design Thinking: Creatividad para los negocios. Libro design thinking.
Design Thinking: Creatividad para los negocios. Libro design thinking.Design Thinking: Creatividad para los negocios. Libro design thinking.
Design Thinking: Creatividad para los negocios. Libro design thinking.Diego Rodriguez Bastias
 
Business Design Toolkit - Design Sojourn
Business Design Toolkit - Design SojournBusiness Design Toolkit - Design Sojourn
Business Design Toolkit - Design Sojourndesignsojourn
 
21 UX Research Methods
21 UX Research Methods21 UX Research Methods
21 UX Research MethodsTushar Patil
 
Strategic innovation slideshare
Strategic innovation   slideshareStrategic innovation   slideshare
Strategic innovation slideshareClaus Aasholm
 
Quick ideation workshop
Quick ideation workshopQuick ideation workshop
Quick ideation workshopDougal Edwards
 
Testing Business Ideas by David Bland & Alex Osterwalder
Testing Business Ideas by David Bland & Alex Osterwalder Testing Business Ideas by David Bland & Alex Osterwalder
Testing Business Ideas by David Bland & Alex Osterwalder Peerasak C.
 
Market Opportunity Navigator, Lesson 4: Agile Focus Strategy
Market Opportunity Navigator, Lesson 4: Agile Focus StrategyMarket Opportunity Navigator, Lesson 4: Agile Focus Strategy
Market Opportunity Navigator, Lesson 4: Agile Focus StrategyWhere to Play
 
Créativité et design tninking
Créativité et design tninkingCréativité et design tninking
Créativité et design tninkingZohra Kaafar
 
The Lean Startup - Visual Summary
The Lean Startup - Visual SummaryThe Lean Startup - Visual Summary
The Lean Startup - Visual SummaryBrett Suddreth
 
Product Management Metrics | Saeed Khan | ProductTank Toronto
Product Management Metrics | Saeed Khan | ProductTank Toronto Product Management Metrics | Saeed Khan | ProductTank Toronto
Product Management Metrics | Saeed Khan | ProductTank Toronto Product Tank Toronto
 

Was ist angesagt? (20)

Introduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup BarcelonaIntroduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup Barcelona
 
Construire son business plan
Construire son business planConstruire son business plan
Construire son business plan
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
Use the Progress Board to Test your Business Ideas
Use the Progress Board to Test your Business IdeasUse the Progress Board to Test your Business Ideas
Use the Progress Board to Test your Business Ideas
 
Design Thinking - introduction
Design Thinking - introductionDesign Thinking - introduction
Design Thinking - introduction
 
Design Thinking 101
Design Thinking 101Design Thinking 101
Design Thinking 101
 
Talking to Humans: Customer Discovery 101
Talking to Humans: Customer Discovery 101Talking to Humans: Customer Discovery 101
Talking to Humans: Customer Discovery 101
 
Design Fiction: A short slideshow on design, science, fact and fiction
Design Fiction: A short slideshow on design, science, fact and fictionDesign Fiction: A short slideshow on design, science, fact and fiction
Design Fiction: A short slideshow on design, science, fact and fiction
 
Design Thinking: Creatividad para los negocios. Libro design thinking.
Design Thinking: Creatividad para los negocios. Libro design thinking.Design Thinking: Creatividad para los negocios. Libro design thinking.
Design Thinking: Creatividad para los negocios. Libro design thinking.
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
Business Design Toolkit - Design Sojourn
Business Design Toolkit - Design SojournBusiness Design Toolkit - Design Sojourn
Business Design Toolkit - Design Sojourn
 
21 UX Research Methods
21 UX Research Methods21 UX Research Methods
21 UX Research Methods
 
Strategic innovation slideshare
Strategic innovation   slideshareStrategic innovation   slideshare
Strategic innovation slideshare
 
Quick ideation workshop
Quick ideation workshopQuick ideation workshop
Quick ideation workshop
 
Testing Business Ideas by David Bland & Alex Osterwalder
Testing Business Ideas by David Bland & Alex Osterwalder Testing Business Ideas by David Bland & Alex Osterwalder
Testing Business Ideas by David Bland & Alex Osterwalder
 
Market Opportunity Navigator, Lesson 4: Agile Focus Strategy
Market Opportunity Navigator, Lesson 4: Agile Focus StrategyMarket Opportunity Navigator, Lesson 4: Agile Focus Strategy
Market Opportunity Navigator, Lesson 4: Agile Focus Strategy
 
Créativité et design tninking
Créativité et design tninkingCréativité et design tninking
Créativité et design tninking
 
The Lean Startup - Visual Summary
The Lean Startup - Visual SummaryThe Lean Startup - Visual Summary
The Lean Startup - Visual Summary
 
Design thinking
Design  thinkingDesign  thinking
Design thinking
 
Product Management Metrics | Saeed Khan | ProductTank Toronto
Product Management Metrics | Saeed Khan | ProductTank Toronto Product Management Metrics | Saeed Khan | ProductTank Toronto
Product Management Metrics | Saeed Khan | ProductTank Toronto
 

Andere mochten auch

Designing the Design Problem
Designing the Design ProblemDesigning the Design Problem
Designing the Design Problemfrog
 
Ableton Workshop @ HTWK Leipzig
Ableton Workshop @ HTWK LeipzigAbleton Workshop @ HTWK Leipzig
Ableton Workshop @ HTWK LeipzigJohannes Russ
 
Hewlett Packard Evolution
Hewlett Packard EvolutionHewlett Packard Evolution
Hewlett Packard Evolutionsushanta dhar
 
Design Research Super Teams
Design Research Super TeamsDesign Research Super Teams
Design Research Super Teamsfrog
 
Lecture 1: Human-Computer Interaction Course (2015) @VU University Amsterdam
Lecture 1: Human-Computer Interaction Course (2015) @VU University AmsterdamLecture 1: Human-Computer Interaction Course (2015) @VU University Amsterdam
Lecture 1: Human-Computer Interaction Course (2015) @VU University AmsterdamLora Aroyo
 
How to incorporate user research in your project
How to incorporate user research in your projectHow to incorporate user research in your project
How to incorporate user research in your projectChintan Radia
 
Türk Hava Yolları Tarihi - Turkish Airlines
Türk Hava Yolları Tarihi - Turkish AirlinesTürk Hava Yolları Tarihi - Turkish Airlines
Türk Hava Yolları Tarihi - Turkish AirlinesAbdullah Nergiz
 
Inspiration to Innovation
Inspiration to InnovationInspiration to Innovation
Inspiration to Innovationfrog
 
Comode fazer uma resenha critica
Comode fazer uma resenha criticaComode fazer uma resenha critica
Comode fazer uma resenha criticaKarla Daniele Souza
 
04. choosing & developing topics
04. choosing & developing topics04. choosing & developing topics
04. choosing & developing topicsabir hossain
 
Market Research Methods
Market Research MethodsMarket Research Methods
Market Research MethodsMarcus McGowan
 
Design Synthesis
Design SynthesisDesign Synthesis
Design Synthesisfrog
 
Defining a new role for research management in the changing research environm...
Defining a new role for research management in the changing research environm...Defining a new role for research management in the changing research environm...
Defining a new role for research management in the changing research environm...HK Metropolitan University
 
Writing The Research Paper A Handbook (7th ed) - Ch 2 choosing a topic
Writing The Research Paper A Handbook (7th ed) - Ch 2 choosing a topicWriting The Research Paper A Handbook (7th ed) - Ch 2 choosing a topic
Writing The Research Paper A Handbook (7th ed) - Ch 2 choosing a topictedster777
 
Introduction to Usability Testing for Survey Research
Introduction to Usability Testing for Survey ResearchIntroduction to Usability Testing for Survey Research
Introduction to Usability Testing for Survey ResearchCaroline Jarrett
 
Designing with Empathy: How user research can help you make better products
Designing with Empathy: How user research can help you make better productsDesigning with Empathy: How user research can help you make better products
Designing with Empathy: How user research can help you make better productsKatie McCurdy
 
The role of research in graduate education ASEAN 2015
The role of research in graduate education ASEAN 2015The role of research in graduate education ASEAN 2015
The role of research in graduate education ASEAN 2015Carlo Magno
 
Susan Shaheen, Co-Director, Transportation Sustainability Research Center, Un...
Susan Shaheen, Co-Director, Transportation Sustainability Research Center, Un...Susan Shaheen, Co-Director, Transportation Sustainability Research Center, Un...
Susan Shaheen, Co-Director, Transportation Sustainability Research Center, Un...INVERS Mobility Solutions
 

Andere mochten auch (20)

Designing the Design Problem
Designing the Design ProblemDesigning the Design Problem
Designing the Design Problem
 
Ableton Workshop @ HTWK Leipzig
Ableton Workshop @ HTWK LeipzigAbleton Workshop @ HTWK Leipzig
Ableton Workshop @ HTWK Leipzig
 
Hewlett Packard Evolution
Hewlett Packard EvolutionHewlett Packard Evolution
Hewlett Packard Evolution
 
Design Research Super Teams
Design Research Super TeamsDesign Research Super Teams
Design Research Super Teams
 
Lecture 1: Human-Computer Interaction Course (2015) @VU University Amsterdam
Lecture 1: Human-Computer Interaction Course (2015) @VU University AmsterdamLecture 1: Human-Computer Interaction Course (2015) @VU University Amsterdam
Lecture 1: Human-Computer Interaction Course (2015) @VU University Amsterdam
 
How to incorporate user research in your project
How to incorporate user research in your projectHow to incorporate user research in your project
How to incorporate user research in your project
 
Türk Hava Yolları Tarihi - Turkish Airlines
Türk Hava Yolları Tarihi - Turkish AirlinesTürk Hava Yolları Tarihi - Turkish Airlines
Türk Hava Yolları Tarihi - Turkish Airlines
 
Inspiration to Innovation
Inspiration to InnovationInspiration to Innovation
Inspiration to Innovation
 
Comode fazer uma resenha critica
Comode fazer uma resenha criticaComode fazer uma resenha critica
Comode fazer uma resenha critica
 
04. choosing & developing topics
04. choosing & developing topics04. choosing & developing topics
04. choosing & developing topics
 
Market Research Methods
Market Research MethodsMarket Research Methods
Market Research Methods
 
Design Synthesis
Design SynthesisDesign Synthesis
Design Synthesis
 
Defining a new role for research management in the changing research environm...
Defining a new role for research management in the changing research environm...Defining a new role for research management in the changing research environm...
Defining a new role for research management in the changing research environm...
 
Writing The Research Paper A Handbook (7th ed) - Ch 2 choosing a topic
Writing The Research Paper A Handbook (7th ed) - Ch 2 choosing a topicWriting The Research Paper A Handbook (7th ed) - Ch 2 choosing a topic
Writing The Research Paper A Handbook (7th ed) - Ch 2 choosing a topic
 
Introduction to Usability Testing for Survey Research
Introduction to Usability Testing for Survey ResearchIntroduction to Usability Testing for Survey Research
Introduction to Usability Testing for Survey Research
 
Designing with Empathy: How user research can help you make better products
Designing with Empathy: How user research can help you make better productsDesigning with Empathy: How user research can help you make better products
Designing with Empathy: How user research can help you make better products
 
Online marketing research 2011
Online marketing research 2011Online marketing research 2011
Online marketing research 2011
 
Role of Research in Policy Making (in terms of policy research)
Role of Research in Policy Making (in terms of policy research)Role of Research in Policy Making (in terms of policy research)
Role of Research in Policy Making (in terms of policy research)
 
The role of research in graduate education ASEAN 2015
The role of research in graduate education ASEAN 2015The role of research in graduate education ASEAN 2015
The role of research in graduate education ASEAN 2015
 
Susan Shaheen, Co-Director, Transportation Sustainability Research Center, Un...
Susan Shaheen, Co-Director, Transportation Sustainability Research Center, Un...Susan Shaheen, Co-Director, Transportation Sustainability Research Center, Un...
Susan Shaheen, Co-Director, Transportation Sustainability Research Center, Un...
 

Ähnlich wie Know Thy User: The Role of Research in Great Interactive Design

Requirements Engineering for the Humanities
Requirements Engineering for the HumanitiesRequirements Engineering for the Humanities
Requirements Engineering for the HumanitiesShawn Day
 
Understanding User Experience Workshop - Interlink Conference 2012
Understanding User Experience Workshop - Interlink Conference 2012Understanding User Experience Workshop - Interlink Conference 2012
Understanding User Experience Workshop - Interlink Conference 2012Lynne Polischuik
 
Designing Useful and Usable Augmented Reality Experiences
Designing Useful and Usable Augmented Reality Experiences Designing Useful and Usable Augmented Reality Experiences
Designing Useful and Usable Augmented Reality Experiences Yan Xu
 
User as a resource in organizations
User as a resource in organizationsUser as a resource in organizations
User as a resource in organizationsMariana Salgado
 
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...Jonathan Steingiesser
 
For, With, Through Design
For, With, Through DesignFor, With, Through Design
For, With, Through DesignCeline Pering
 
(Socially Distanced) Participatory Design - Discovering Unmet Needs & New Sol...
(Socially Distanced) Participatory Design - Discovering Unmet Needs & New Sol...(Socially Distanced) Participatory Design - Discovering Unmet Needs & New Sol...
(Socially Distanced) Participatory Design - Discovering Unmet Needs & New Sol...Jennifer Briselli
 
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden Insights
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden InsightsUXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden Insights
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden InsightsUXPA International
 
Macadamian - Product Camp - Top10 researchsecretswebinar dan_arra_march,2013
Macadamian - Product Camp - Top10 researchsecretswebinar dan_arra_march,2013Macadamian - Product Camp - Top10 researchsecretswebinar dan_arra_march,2013
Macadamian - Product Camp - Top10 researchsecretswebinar dan_arra_march,2013Dan Arra
 
Bootcampbootleg2010v2slim 1
Bootcampbootleg2010v2slim 1Bootcampbootleg2010v2slim 1
Bootcampbootleg2010v2slim 1ricochet
 
Idean_LeanResearch_Jan2014_FINAL
Idean_LeanResearch_Jan2014_FINALIdean_LeanResearch_Jan2014_FINAL
Idean_LeanResearch_Jan2014_FINALLiya James
 
UX Research Methods: Behind the Scenes At Process Street
UX Research Methods: Behind the Scenes At Process StreetUX Research Methods: Behind the Scenes At Process Street
UX Research Methods: Behind the Scenes At Process StreetQuekelsBaro
 
SUPPORTING NPD TEAMS IN INNOVATION: STRUCTURING USER DATA ON THE FOUNDATIONS ...
SUPPORTING NPD TEAMS IN INNOVATION: STRUCTURING USER DATA ON THE FOUNDATIONS ...SUPPORTING NPD TEAMS IN INNOVATION: STRUCTURING USER DATA ON THE FOUNDATIONS ...
SUPPORTING NPD TEAMS IN INNOVATION: STRUCTURING USER DATA ON THE FOUNDATIONS ...Mahir Alkaya
 
Choosing the Right Research Methods for Your Project (webinar)
Choosing the Right Research Methods for Your Project (webinar)Choosing the Right Research Methods for Your Project (webinar)
Choosing the Right Research Methods for Your Project (webinar)Susan Mercer
 

Ähnlich wie Know Thy User: The Role of Research in Great Interactive Design (20)

Requirements Engineering for the Humanities
Requirements Engineering for the HumanitiesRequirements Engineering for the Humanities
Requirements Engineering for the Humanities
 
Understanding User Experience Workshop - Interlink Conference 2012
Understanding User Experience Workshop - Interlink Conference 2012Understanding User Experience Workshop - Interlink Conference 2012
Understanding User Experience Workshop - Interlink Conference 2012
 
Designing Useful and Usable Augmented Reality Experiences
Designing Useful and Usable Augmented Reality Experiences Designing Useful and Usable Augmented Reality Experiences
Designing Useful and Usable Augmented Reality Experiences
 
User as a resource in organizations
User as a resource in organizationsUser as a resource in organizations
User as a resource in organizations
 
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...
 
Choosing the Right UX Method
Choosing the Right UX MethodChoosing the Right UX Method
Choosing the Right UX Method
 
For, With, Through Design
For, With, Through DesignFor, With, Through Design
For, With, Through Design
 
(Socially Distanced) Participatory Design - Discovering Unmet Needs & New Sol...
(Socially Distanced) Participatory Design - Discovering Unmet Needs & New Sol...(Socially Distanced) Participatory Design - Discovering Unmet Needs & New Sol...
(Socially Distanced) Participatory Design - Discovering Unmet Needs & New Sol...
 
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden Insights
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden InsightsUXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden Insights
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden Insights
 
Apps are for Humans
Apps are for HumansApps are for Humans
Apps are for Humans
 
Role of research in ux
Role of research in uxRole of research in ux
Role of research in ux
 
Macadamian - Product Camp - Top10 researchsecretswebinar dan_arra_march,2013
Macadamian - Product Camp - Top10 researchsecretswebinar dan_arra_march,2013Macadamian - Product Camp - Top10 researchsecretswebinar dan_arra_march,2013
Macadamian - Product Camp - Top10 researchsecretswebinar dan_arra_march,2013
 
Bootcampbootleg2010v2slim 1
Bootcampbootleg2010v2slim 1Bootcampbootleg2010v2slim 1
Bootcampbootleg2010v2slim 1
 
Design process
Design processDesign process
Design process
 
Idean_LeanResearch_Jan2014_FINAL
Idean_LeanResearch_Jan2014_FINALIdean_LeanResearch_Jan2014_FINAL
Idean_LeanResearch_Jan2014_FINAL
 
Methodcards v3-slim (1)
Methodcards v3-slim (1)Methodcards v3-slim (1)
Methodcards v3-slim (1)
 
UX Research Methodologies
UX Research MethodologiesUX Research Methodologies
UX Research Methodologies
 
UX Research Methods: Behind the Scenes At Process Street
UX Research Methods: Behind the Scenes At Process StreetUX Research Methods: Behind the Scenes At Process Street
UX Research Methods: Behind the Scenes At Process Street
 
SUPPORTING NPD TEAMS IN INNOVATION: STRUCTURING USER DATA ON THE FOUNDATIONS ...
SUPPORTING NPD TEAMS IN INNOVATION: STRUCTURING USER DATA ON THE FOUNDATIONS ...SUPPORTING NPD TEAMS IN INNOVATION: STRUCTURING USER DATA ON THE FOUNDATIONS ...
SUPPORTING NPD TEAMS IN INNOVATION: STRUCTURING USER DATA ON THE FOUNDATIONS ...
 
Choosing the Right Research Methods for Your Project (webinar)
Choosing the Right Research Methods for Your Project (webinar)Choosing the Right Research Methods for Your Project (webinar)
Choosing the Right Research Methods for Your Project (webinar)
 

Mehr von frog

Re-Designing Citizenship
Re-Designing CitizenshipRe-Designing Citizenship
Re-Designing Citizenshipfrog
 
The rise of digital humanitarianism
The rise of digital humanitarianismThe rise of digital humanitarianism
The rise of digital humanitarianismfrog
 
Aging By Design: An Overview
Aging By Design: An OverviewAging By Design: An Overview
Aging By Design: An Overviewfrog
 
Understanding human motivation_in_the_age_of_connected_machines
Understanding human motivation_in_the_age_of_connected_machinesUnderstanding human motivation_in_the_age_of_connected_machines
Understanding human motivation_in_the_age_of_connected_machinesfrog
 
Off the Page Into the Wild: Designing For the Internet of Things
Off the Page Into the Wild: Designing For the Internet of ThingsOff the Page Into the Wild: Designing For the Internet of Things
Off the Page Into the Wild: Designing For the Internet of Thingsfrog
 
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
Envisioning the Balance: The Dyanmic Role of Design in EntrepreneurshipEnvisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurshipfrog
 
WIAD: Design For Everyday Life
WIAD: Design For Everyday LifeWIAD: Design For Everyday Life
WIAD: Design For Everyday Lifefrog
 
SXSW: Designing Smart Objects for Emotional People
SXSW: Designing Smart Objects for Emotional PeopleSXSW: Designing Smart Objects for Emotional People
SXSW: Designing Smart Objects for Emotional Peoplefrog
 
frog POV: Now That Data is Everything
frog POV: Now That Data is Everythingfrog POV: Now That Data is Everything
frog POV: Now That Data is Everythingfrog
 
Tech Trends 2014
Tech Trends 2014 Tech Trends 2014
Tech Trends 2014 frog
 
frog Wearables
frog Wearablesfrog Wearables
frog Wearablesfrog
 
Investing in local communities by sharing the power of design
Investing in local communities by sharing the power of design Investing in local communities by sharing the power of design
Investing in local communities by sharing the power of design frog
 
Shaping a Technology Strategy for Mobile Development
Shaping a Technology Strategy for Mobile DevelopmentShaping a Technology Strategy for Mobile Development
Shaping a Technology Strategy for Mobile Developmentfrog
 
Wearable Technology and the Connected City
Wearable Technology and the Connected City Wearable Technology and the Connected City
Wearable Technology and the Connected City frog
 
Data in the city
Data in the cityData in the city
Data in the cityfrog
 
Is This Progress? More Meaning in Our Digital Life
Is This Progress? More Meaning in Our Digital LifeIs This Progress? More Meaning in Our Digital Life
Is This Progress? More Meaning in Our Digital Lifefrog
 
Teaching Old Markets New Tricks
Teaching Old Markets New Tricks Teaching Old Markets New Tricks
Teaching Old Markets New Tricks frog
 
Design Is Hacking How We Learn
Design Is Hacking How We LearnDesign Is Hacking How We Learn
Design Is Hacking How We Learnfrog
 
2013 Tech Trends
2013 Tech Trends2013 Tech Trends
2013 Tech Trendsfrog
 
Shanzhai Innovation
Shanzhai InnovationShanzhai Innovation
Shanzhai Innovationfrog
 

Mehr von frog (20)

Re-Designing Citizenship
Re-Designing CitizenshipRe-Designing Citizenship
Re-Designing Citizenship
 
The rise of digital humanitarianism
The rise of digital humanitarianismThe rise of digital humanitarianism
The rise of digital humanitarianism
 
Aging By Design: An Overview
Aging By Design: An OverviewAging By Design: An Overview
Aging By Design: An Overview
 
Understanding human motivation_in_the_age_of_connected_machines
Understanding human motivation_in_the_age_of_connected_machinesUnderstanding human motivation_in_the_age_of_connected_machines
Understanding human motivation_in_the_age_of_connected_machines
 
Off the Page Into the Wild: Designing For the Internet of Things
Off the Page Into the Wild: Designing For the Internet of ThingsOff the Page Into the Wild: Designing For the Internet of Things
Off the Page Into the Wild: Designing For the Internet of Things
 
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
Envisioning the Balance: The Dyanmic Role of Design in EntrepreneurshipEnvisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurship
 
WIAD: Design For Everyday Life
WIAD: Design For Everyday LifeWIAD: Design For Everyday Life
WIAD: Design For Everyday Life
 
SXSW: Designing Smart Objects for Emotional People
SXSW: Designing Smart Objects for Emotional PeopleSXSW: Designing Smart Objects for Emotional People
SXSW: Designing Smart Objects for Emotional People
 
frog POV: Now That Data is Everything
frog POV: Now That Data is Everythingfrog POV: Now That Data is Everything
frog POV: Now That Data is Everything
 
Tech Trends 2014
Tech Trends 2014 Tech Trends 2014
Tech Trends 2014
 
frog Wearables
frog Wearablesfrog Wearables
frog Wearables
 
Investing in local communities by sharing the power of design
Investing in local communities by sharing the power of design Investing in local communities by sharing the power of design
Investing in local communities by sharing the power of design
 
Shaping a Technology Strategy for Mobile Development
Shaping a Technology Strategy for Mobile DevelopmentShaping a Technology Strategy for Mobile Development
Shaping a Technology Strategy for Mobile Development
 
Wearable Technology and the Connected City
Wearable Technology and the Connected City Wearable Technology and the Connected City
Wearable Technology and the Connected City
 
Data in the city
Data in the cityData in the city
Data in the city
 
Is This Progress? More Meaning in Our Digital Life
Is This Progress? More Meaning in Our Digital LifeIs This Progress? More Meaning in Our Digital Life
Is This Progress? More Meaning in Our Digital Life
 
Teaching Old Markets New Tricks
Teaching Old Markets New Tricks Teaching Old Markets New Tricks
Teaching Old Markets New Tricks
 
Design Is Hacking How We Learn
Design Is Hacking How We LearnDesign Is Hacking How We Learn
Design Is Hacking How We Learn
 
2013 Tech Trends
2013 Tech Trends2013 Tech Trends
2013 Tech Trends
 
Shanzhai Innovation
Shanzhai InnovationShanzhai Innovation
Shanzhai Innovation
 

Kürzlich hochgeladen

Create Web Pages by programming of your chice.pdf
Create Web Pages by programming of your chice.pdfCreate Web Pages by programming of your chice.pdf
Create Web Pages by programming of your chice.pdfworkingdev2003
 
Chapter 6(1)system devolopment life .ppt
Chapter 6(1)system devolopment life .pptChapter 6(1)system devolopment life .ppt
Chapter 6(1)system devolopment life .pptDoaaRezk5
 
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...Yantram Animation Studio Corporation
 
昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档208367051
 
毕业文凭制作#回国入职#diploma#degree美国威斯康星大学欧克莱尔分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#...
毕业文凭制作#回国入职#diploma#degree美国威斯康星大学欧克莱尔分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#...毕业文凭制作#回国入职#diploma#degree美国威斯康星大学欧克莱尔分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#...
毕业文凭制作#回国入职#diploma#degree美国威斯康星大学欧克莱尔分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#...ttt fff
 
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一Fi L
 
办理澳大利亚国立大学毕业证ANU毕业证留信学历认证
办理澳大利亚国立大学毕业证ANU毕业证留信学历认证办理澳大利亚国立大学毕业证ANU毕业证留信学历认证
办理澳大利亚国立大学毕业证ANU毕业证留信学历认证jdkhjh
 
FiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfFiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfShivakumar Viswanathan
 
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一z xss
 
Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfPharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfAayushChavan5
 
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCRdollysharma2066
 
cda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptcda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptMaryamAfzal41
 
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...Rishabh Aryan
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Rndexperts
 
Apresentação Clamo Cristo -letra música Matheus Rizzo
Apresentação Clamo Cristo -letra música Matheus RizzoApresentação Clamo Cristo -letra música Matheus Rizzo
Apresentação Clamo Cristo -letra música Matheus RizzoCarolTelles6
 
How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIHow to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIyuj
 
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...katerynaivanenko1
 
Passbook project document_april_21__.pdf
Passbook project document_april_21__.pdfPassbook project document_april_21__.pdf
Passbook project document_april_21__.pdfvaibhavkanaujia
 
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree 毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree ttt fff
 
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证nhjeo1gg
 

Kürzlich hochgeladen (20)

Create Web Pages by programming of your chice.pdf
Create Web Pages by programming of your chice.pdfCreate Web Pages by programming of your chice.pdf
Create Web Pages by programming of your chice.pdf
 
Chapter 6(1)system devolopment life .ppt
Chapter 6(1)system devolopment life .pptChapter 6(1)system devolopment life .ppt
Chapter 6(1)system devolopment life .ppt
 
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
 
昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档
昆士兰大学毕业证(UQ毕业证)#文凭成绩单#真实留信学历认证永久存档
 
毕业文凭制作#回国入职#diploma#degree美国威斯康星大学欧克莱尔分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#...
毕业文凭制作#回国入职#diploma#degree美国威斯康星大学欧克莱尔分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#...毕业文凭制作#回国入职#diploma#degree美国威斯康星大学欧克莱尔分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#...
毕业文凭制作#回国入职#diploma#degree美国威斯康星大学欧克莱尔分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#...
 
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
 
办理澳大利亚国立大学毕业证ANU毕业证留信学历认证
办理澳大利亚国立大学毕业证ANU毕业证留信学历认证办理澳大利亚国立大学毕业证ANU毕业证留信学历认证
办理澳大利亚国立大学毕业证ANU毕业证留信学历认证
 
FiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfFiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdf
 
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
 
Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfPharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdf
 
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
 
cda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptcda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis ppt
 
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025
 
Apresentação Clamo Cristo -letra música Matheus Rizzo
Apresentação Clamo Cristo -letra música Matheus RizzoApresentação Clamo Cristo -letra música Matheus Rizzo
Apresentação Clamo Cristo -letra música Matheus Rizzo
 
How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIHow to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AI
 
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
 
Passbook project document_april_21__.pdf
Passbook project document_april_21__.pdfPassbook project document_april_21__.pdf
Passbook project document_april_21__.pdf
 
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree 毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
 
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
 

Know Thy User: The Role of Research in Great Interactive Design

  • 1. Know Thy User: The Role of Research in Great Interactive Design DAVID SHERWIN / HOW INTERACTIVE DESIGN CONFERENCE THURSDAY, JUNE 25, 2012 / T: @CHANGEORDER / B: CHANGEORDERBLOG.COM
  • 2. What? Why? When? Who? Where? How? Know Thy User: The Role of Research in Great Interactive Design 06/23/12 2
  • 3. What is user research? Why? When? Who? Where? How? Know Thy User: The Role of Research in Great Interactive Design 06/23/12 3
  • 4. A quick survey about user research… Know Thy User: The Role of Research in Great Interactive Design 06/23/12 4
  • 5. Have you have conducted or participated in user research before? 1. Yes, I do it every week 2. Yes, I do it at least once a month 3. Yes, I do it every few months 4. Yes, but it was a really long time ago 5. No, I don’t do user research yet (why’dya think I’m here?!!) Know Thy User: The Role of Research in Great Interactive Design 06/23/12 5
  • 6. Have you have conducted or participated in user research before? 1. Yes, I do it every week 2. Yes, I do it at least once a month 3. Yes, I do it every few months 4. Yes, but it was a really long time ago 5. No, I don’t do user research yet (why’dya think I’m here?!!) Know Thy User: The Role of Research in Great Interactive Design 06/23/12 6
  • 7. We just did some research. Know Thy User: The Role of Research in Great Interactive Design 06/23/12 7
  • 8. re•search (n.) 1. careful or diligent search 2. investigation or experimentation aimed at the discovery and interpretation of facts, revision of accepted theories or laws in the light of new facts, blah blah blah etc. Why are you still reading this? Basic human curiosity. Know Thy User: The Role of Research in Great Interactive Design 06/23/12 8
  • 9. We do this to stay informed and inspired.
  • 10. User research helps us identify and fill gaps in our knowledge through systematic investigation about how and why people use technology.
  • 11. environment activities people devices interactions User research helps us identify and fill gaps in our knowledge through systematic investigation about how and why people use technology.
  • 12. environment activities people devices interactions It helps us build empathy for how people live their lives and better design for their needs.
  • 13. If you and your client don’t know, you should do some user research. What do we and our client already know? What do you need to know to design? Is it mission-critical user experience? Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 14. Objectives What do we want to know? Synthesis Understanding opportunities Hypotheses What are our assumptions? Research Gathering information and knowledge Methods How do we plan to learn?
  • 15. Objectives Objective: What do we want to know? How much research have you done? Synthesis Synthesis: Understanding opportunities I change what I say Hypotheses Hypothesis: to better suit your What are ourhave done Attendees assumptions? level of experience little to no research? Research Research: Gathering information andthe survey Carried out knowledge with all of you Methods Method: How dosurvey: to learn? Quick we plan 30 seconds or less during a 30-minute talk
  • 16. What is user research? Why should I include user research on projects? When? Who? Where? How? Know Thy User: The Role of Research in Great Interactive Design 06/23/12 16
  • 17. Why should I include user research on projects? 1. Research helps you gain insight into customer behavior. “The reason why…" Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 18.
  • 19. Why should I include user research on projects? 2. Research helps you define what functionality is most critical. “The right design.” Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 20.
  • 21. Why should I include user research on projects? 3. Research helps you improve the usability of interactive systems. “The design right.”
  • 22. What is user research? Why should I include user research on projects? When should user research be part of projects? Who? Where? How? Know Thy User: The Role of Research in Great Interactive Design 06/23/12 22
  • 23. Research can happen at any point in a project where you have a gap in knowledge.
  • 24. 1. When you need to build foundational understanding. You don’t know what you don’t know. Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 25. Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 26. 2. When you need to generate inspiration and ideas for design. Seeing how users think through what they say, do, and make. Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 27.
  • 28. Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 29. 3. When you need to evaluate and inform design solutions. Does the design match how they think about doing it? Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 30. Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 31. What is user research? Why should I include user research on projects? When should user research be part of projects? Who do we include in user research? Where? How? Know Thy User: The Role of Research in Great Interactive Design 06/23/12 31
  • 32. Bad recruiting is bad research. Start by finding the right people! Photo 373877988 by Fensterbme CC remix / flickr.com Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 33. Be scrappy in how you recruit. Google Docs, Facebook, and your address book are a great start. Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 34. Research is a team sport. Work on teams, so you can debate the data (and your biases). Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 35. Bring along your clients. There’s no substitute for experiencing your customer’s needs firsthand. Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 36. What is user research? Why should I include user research on projects? When should user research be part of projects? Who do we include in user research? Where should I conduct user research? How? Know Thy User: The Role of Research in Great Interactive Design 06/23/12 36
  • 37. Context is king. Go where people live, work, play, and access technology.
  • 38. Create safe spaces for participation. Set up where you meet to provide human comfort.
  • 39. If you can’t go there, ask them to share. Remote research doesn’t mean you can’t ask for a peek. Get this book: Bolt, Nate; Tulathimutte, Tony. 2010. Remote Research. New York: Rosenfeld Media.http://www.rosenfeldmedia.com/books/remote-research/ Photo via CC Attribution-ShareAlike 2.0 Generic license, image #4218829603 on Flickr.
  • 40. What is user research? Why should I include user research on projects? When should user research be part of projects? Who do we include in user research? Where should I conduct user research? How do I get started doing user research? Know Thy User: The Role of Research in Great Interactive Design 06/23/12 40
  • 41. Include the appropriate user research as part of your project process. Research isn’t a line item. It isn’t optional. It’s integral to understanding what to design. Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 42. Craft well-considered research plans to focus your efforts. See the attached handout for a deep dive into how to construct one. Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 43. The 7 Parts of a Well-Crafted Research Plan • Project Context: The client’s business problem • Objectives: Questions and gaps in knowledge • Audience: Demographics and psychographics • Locations: Where the research takes place • Methods: Activities that help you fill the gaps • Schedule: When the activities will happen • Outcomes: What deliverables are generated Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 44. Explore which methods you may use (or make!) for your future research See your handout for details on the following… Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 46. Contextual Inquiry / In-Home Interview Foundational & Generative
  • 47. Shop-Alongs and Follow Me Arounds Foundational & Generative
  • 48. Diary Study Generative or Evaluative
  • 49. Task Analysis Foundational & Generative
  • 50. Card Sorting Generative
  • 51. Paper Prototyping Generative
  • 52. Prototype Testing Evaluative
  • 53. Usability Testing (Remote or In Person) Evaluative
  • 54. Build up a network of colleagues and resources to support you. The best way to learn how to do user research is to practice on projects and collaborate with practitioners. Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 55. What is user research? Why should I include user research on projects? When should user research be part of projects? Who do we include in user research? Where should I conduct user research? How do I get started doing user research? Know Thy User: The Role of Research in Great Interactive Design 06/23/12 55
  • 56. You’ll always have more questions. Use this process to get better answers. Know Thy User: The Role of Research in Great Interactive Design 06/23/12
  • 57. Email: david.sherwin@frogdesign.com Twitter: @changeorder Blog: changeorderblog.com Available December 2012 from HOW Books: amzn.to/successbydesign © 2012 frog. All rights reserved.