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Digital Trends for Media
“The Internet is the Internet of your friends”
“In the new, distributed world,
you want to be where the people are.”
                Jeff Jarvis
Transparency as social capital
WikiLeaks:
Transparency as agenda-setting
Chatroulette:
Viral serendipity
TimesCast: “The story of the story”
Transformats
Transformats
Transformats
  Transmedia
 Transcendent
 Transformative
Transmedia go mainstream
                  Transformats
Transmedia go mainstream
                  Transformats
Social TV
Digital Trends for Media
The ecosystem of SOCIAL

Where?

Social networks
What?

Social content
How?

Social publishing       Social search
Social gaming           Social shopping
Why?

Social impact       Social currency
How do media companies become
  SOCIAL ORGANIZATIONS?
Digital Trends for Media
What is an article?
“A big, portable newstream?”
We are all newspapers
“We are all publishers, but
we are not all editors.”
Social news
Hyper-personal news
Customized aggregation
News       Author   Section   Topic   Format   Services   Platform   Share?   Preview   Contribute   Special alerts
     Interval




“If the news is important, it will find you.”
Marissa Meyer, Google
“If the news is important, it will find you.”
Marissa Meyer, Google
The more personal, the more community
Content farming
© David McCandless




                     Data journalism
Digital Trends for Media
© David McCandless
Real-time
Digital Trends for Media
Digital Trends for Media
Mapping
How do media companies become
SOFTWARE ORGANIZATIONS?
DISTRIBUTION
TIMING
TIMING                                                      DISTRIBUTION
                                                            Widgets
“Lean into the                                              Social media
frame”
                            SHRINK YOUR                     Mobile
The new Prime
Times                         BRAND!
“Democratic
exclusivity”




           CONTENT/FORMAT
           Micro-blogging    Video/audio-snacking   “Small” amateur stories
                            Only 48 seats
                             Hyper-local            Hyper-personal
                             CONTENT/FORMAT
Video-snacking
Lunchtime as the new prime time
Micro-formats
© San Francisco Magazine


Hyper-local
Democratic exclusivity
Democratic exclusivity
Democratic exclusivity
Widgets & Apps   45
Only 48 seats
Only 48 seats
Digital Trends for Media
Digital Trends for Media
CONTENT
Media

      TEXT                 AUDIO          VIDEO             DATA

Content types

   PROPRIETARY CONTENT             3rd PARTY CONTENT      USER-GENERATED CONTENT

Editorial strategies

      CURATION              TRANSLATION      AGGREGATION

Distribution strategies

   PRINT        TV          WEB     MOBILE (phone, tablet, etc.)   EMBEDDED/AR

Access strategies

  SERENDIPITY             SEARCH    SOCIAL
CONTENT
Media

      TEXT                 AUDIO          VIDEO             DATA

Content types

   PROPRIETARY CONTENT             3rd PARTY CONTENT      USER-GENERATED CONTENT

Editorial strategies

      CURATION              TRANSLATION      AGGREGATION

Distribution strategies

   PRINT        TV          WEB     MOBILE (phone, tablet, etc.)   EMBEDDED/AR

Access strategies

  SERENDIPITY             SEARCH    SOCIAL
CONTENT
Media

      TEXT                 AUDIO          VIDEO             DATA

Content types

   PROPRIETARY CONTENT             3rd PARTY CONTENT      USER-GENERATED CONTENT

Editorial strategies

      CURATION              TRANSLATION      AGGREGATION

Distribution strategies

   PRINT        TV          WEB     MOBILE (phone, tablet, etc.)   EMBEDDED/AR

Access strategies

  SERENDIPITY             SEARCH    SOCIAL
How do you reconcile
  traditional brand
  and innovation?
Speed matters
Input                       Externalization          Evaluation                 Output               Implementation

Openness/Access             Nimbleness/Empowerment   Focus                      Decision-Making      Capabilities &
                                                                                                     Collaboration
Open innovation platforms      Wiki                   Rapid prototyping         Team Buy-In          Software
Networks                       Micro-blogging         User testing              Management support   Hardware
Idea competitions              Incubators             Business Model Analysis                        Go-to-market
Lab                            Task forces
Partnerships                   Idea management
Design research
Market research
Digital Trends for Media

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