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Design thinking: basics

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Frits Oukes
Frits Oukes

The small introduction of RedMerito's design thinking in a combination of what, why, how and the meta process model

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…design thinking for business innovation…
DESIGN THINKING: WHAT? Engaging business and design Mindset and a process Marketing 2.0 Connecting multiple perspectives and disciplines
DESIGN THINKING : WHY Companies are managing algorithms (Roger Martin) Organizations are looking for creation of new value for customers!
FRAMING Framing:
a
journey
of
analyses
and
intuitive
thinking
“EXPRESS TEST CYCLE”: JUMPING TO CONCLUSIONS!?
THE CUSTOMER EMPATHY MAP USE USABILITY MEANING
INVITE, ENGAGE AND CO-CREATE WITH THE EXTREME USERS
IDEATION AND PROTOTYPING
WHAT AND WHERE COULD DESIGN-THINKING BRING YOU?
DOUBLE PROCESS
DESIGN THINKING: AN INNOVATION JOURNEY
RE-FRAMING: A JOURNEY TO A NEW STORY
…design thinking for business innovation… Frits
Oukes M
 m@fritsoukes.nl 
 twitter.com/FritsOukes 
 nl.linkedin.com/in/fritsoukes

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Design thinking: basics