Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Social media case study: Butlins

Social media case study: Butlins

Social media case study showing how social media agency FreshNetworks helped Butlins spread word-of-mouth about their family friendly offering.

Social media case study showing how social media agency FreshNetworks helped Butlins spread word-of-mouth about their family friendly offering.

Anzeige
Anzeige

Weitere Verwandte Inhalte

Anzeige

Social media case study: Butlins

  1. 1. Case study: Butlins<br /> Social media and word-of-mouth<br />@freshnetworks | info@freshnetworks.com | +44 (0)20 7692 4376<br />
  2. 2. Holiday company Butlins asked FreshNetworks to help spread word-of-mouth about their family friendly <br />resorts and hotels. <br />1. Project PEP<br />
  3. 3. 1. Project PEP<br />They also wanted help advertising their “red coat” auditions in order to recruit new staff for their team. <br />
  4. 4. FreshNetworks carried out social media monitoring to find out what people were saying about Butlins and to identify influential family bloggers.<br />1. Project PEP<br />
  5. 5. We then built a bespoke blog platform called “WeAreButlins” with integrated Facebook, <br />Twitter, YouTube and Flickr feeds.<br />1. Project PEP<br />
  6. 6. 1. Project PEP<br />We created content for the blog, sourcing independent family bloggers to write about Butlins<br />in order to spread word-of-mouth. <br />
  7. 7. 70% of all blog posts on the site were written by independent family bloggers, helping to promote Butlins as a family friendly holiday company.<br />1. Project PEP<br />
  8. 8. 1. Project PEP<br />We also promoted Butlins across other social media platforms and used the YouTube channel for <br />a “red coat” audition spin-off.<br />
  9. 9. 1. Project PEP<br />Over 150 videos were submitted to the red coat auditions in just 3 weeks. The campaign gave Butlins its biggest PR reach ever - 53 million. <br />
  10. 10. 1. Project PEP<br />Over 3,000 people engaged with Butlins <br />in just 3 months thanks to word-of-mouth.<br />
  11. 11. “FreshNetworks really helped develop our online presence and worked closely with us <br />to develop the WeAreButlins site.”<br />Louise Linder, Head of Web, Butlins<br />1. Project PEP<br />
  12. 12. © Copyright FreshNetworks 2010<br />

×