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A Conversation about Twitter
        in 140 characters or less


  to tweet         or   not to tweet




  Part Four: Sev...
Does this Twitter thing
come with a handbook?


 Meet Twitter Tom
Sorry there’s no
handbook, but there are
7 key strategies and
 tactics you can follow

          Meet Twitter Tina
1) Develop your Twitter strategy by
evaluating what are you trying to
  accomplish? Why are you using
             Twitter?
A strategy? Why am I using Twitter?!
Didn’t you just explain how Twitter
   could be used for everything?
Yes, but “Strategy without tactics is
the slowest route to victory. Tactics
without strategy is the noise before
         ...
So, think about what conversations
you want to have? And what do you
want to happen as a result of those
           conver...
Well, I could potentially use it for PR,
    customer service, recruiting,
 research...but what if I don’t know
          ...
You can monitor other similar
companies or other successful people
 and brands on Twitter to get a flavor
      for what yo...
For business, I would recommend an
 initial plan that covers things like
      content, guidelines, who’s
responsible .. o...
Synchronization of what?
2) That’s my second point.
    Synchronize Twitter to
compliment or amplify your online
  presence, marketing efforts, or
...
So my tweets can be an extension of
   what I am already doing with a
       campaign or project?
Yes, for example Nike tweeted about
           its Human Race
              read more
OK... but can you be more specific
 about what to synchronize?
It’s simple, tweet about content that’s
  posted elsewhere; updates to your
     website, new product launches,
  events t...
Twitter should also be integrated
    with your other social media
channels, websites, or emails to make
    your messages...
That sounds good, but can you give
       me some examples?
Sure, you can show your Twitter feed
   on your blog, you can have your
 Twitter feed update your Facebook
fan page or Lin...
So it’s like another prominent channel
    to share meaningful marketing
                messages?
Yes, it can be used by marketing but
it’s a 2-way marketing communication
    effort since there is someone to
       conn...
3) So, be human! Your company is
made up of people, real people. Let
    your tweeters be real people
What if I want to keep business
  separate from personal?
Twitter often tends to be a blend of
both, but you can still have separate
channels for your company and your
            ...
However, your company Twitter
 account should still include a
       personal touch
          read more
Other people will respond and
embrace you if you are REAL and not
       some business robot
@Tina @Tom That is so true!
   #sweetpresentation
So who should tweet for my
      company? Me?
Anyone you trust to accurately
represent your company voice
If you want people to actually tweet
  make sure your guidelines include
        what to do, not just
         what not to...
4) Really listen to customer
        conversations
Your company is likely being
   discussed. Find your customers
talking about you and hear them out!
Is there a way I can automatically
address tweets about my company or
               a topic?
Yes, but with Twitter, like I said
 earlier, the personal responses and
the real conversations are what make
             ...
Although it’s tempting to use
automated responses to save time,
listening & responding helps create
     true customer rel...
Customers are stunned when they
 find out a company listens, which
   takes me to my next point ...
           see example
5) Reciprocate by responding,
asking questions, and having dialogue,
 with your customers...to start the
           conver...
Should I be responding to both
positive and negative tweets about
           my company?
Yes, you can re-tweet and show you
 appreciate a twitterer’s praise or
  inquire and discuss issues from
          negativ...
Why would I want to address
complaints or negative feedback?
By addressing complaints you show
 that you actually care and you may
find problems you didn’t even know
              you ...
Conversations online are already
happening. People are talking about
    you or your company, so be
proactive; let people ...
I worry about losing control
The only way you can influence these
 conversations is by participating in
  them and a quick response can
      mitigate v...
One comment can be the start of a
positive, fruitful conversation. One
conversation can be the start of a
         fruitfu...
Actually doing something with
feedback & using it to improve your
business tells people you are serious
 about your relati...
6) Connect online with
   influencers and powerful voices
relevant to your industry to leverage
         the power of WOM
 ...
WOM? What’s WOM?
WOM is word of mouth. With all the
 noise around us, we tend to trust
 WOM much more than company
            advertising
...
Well, how do I find these influencers
 to share my “WOM” messages?
You can find influencers by typing
keywords that are related to your
 business directly into the Twitter
            search ...
And you can determine how
 influential they are by evaluating the
quantity and quality of their followers
7) Finally, connect offline by
turning a Twitter conversation into a
    strong friendship or business
 relationship by mee...
Oh Boy! What have I gotten
       myself into?
Twitter is a social platform, but it’s up
 to you to ensure your relationships
     go beyond just a few tweets
Do I have to “meetup” or “tweetup”
           with anyone?
No, but turning online conversations
into offline meetings can strengthen
  your relationships with tweeple!
             r...
This sounds like a lot of time
      and a lot of work!
You can spend as much, or as little
time as you want. One connection
or one meeting could change your
        career or bu...
All in all, it seems like Twitter requires a
lot of giving: giving insights, useful links,
     wisdom, and even personal ...
Yes, but the more quality and quantity
     you give, the more you get in
 return...return in followers instantly
      an...
Because it can require some time,
Twitter is best when used with other
handy tools that simplify and enhance
           yo...
Twitter Tools?
There’s more tools to use? Like what?
There are hundreds of helpful Twitter
 tools that help you manage and do
more with all this; let’s discuss this at
       ...
@Tina @Tom
Sweet, I’ll be there too!
5 PART Twitter educational series by the team at:




ALL RIGHTS RESERVED
contact us for your business use
Authors
@jeffda...
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Part Four - A Conversation About Twitter

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A Conversation about Twitter is a 5-part educational series that rolls through a dialogue between Twitter Tina (Twitter fan) and Tom (Twitter skeptic) in blurbs of 140 characters or less. The fourth part "Seven strategies and tactics" focuses on various strategies and tactics to make the most of Twitter. Feel free to contact us (Fresh Consulting) for your business use at team@freshconsulting.com or visit us at www.FreshConsulting.com

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Part Four - A Conversation About Twitter

  1. 1. A Conversation about Twitter in 140 characters or less to tweet or not to tweet Part Four: Seven strategies and tactics
  2. 2. Does this Twitter thing come with a handbook? Meet Twitter Tom
  3. 3. Sorry there’s no handbook, but there are 7 key strategies and tactics you can follow Meet Twitter Tina
  4. 4. 1) Develop your Twitter strategy by evaluating what are you trying to accomplish? Why are you using Twitter?
  5. 5. A strategy? Why am I using Twitter?! Didn’t you just explain how Twitter could be used for everything?
  6. 6. Yes, but “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat” see source
  7. 7. So, think about what conversations you want to have? And what do you want to happen as a result of those conversations?
  8. 8. Well, I could potentially use it for PR, customer service, recruiting, research...but what if I don’t know yet?
  9. 9. You can monitor other similar companies or other successful people and brands on Twitter to get a flavor for what you want to do
  10. 10. For business, I would recommend an initial plan that covers things like content, guidelines, who’s responsible .. oh, & synchronization
  11. 11. Synchronization of what?
  12. 12. 2) That’s my second point. Synchronize Twitter to compliment or amplify your online presence, marketing efforts, or current initiatives
  13. 13. So my tweets can be an extension of what I am already doing with a campaign or project?
  14. 14. Yes, for example Nike tweeted about its Human Race read more
  15. 15. OK... but can you be more specific about what to synchronize?
  16. 16. It’s simple, tweet about content that’s posted elsewhere; updates to your website, new product launches, events that you are promoting, etc.
  17. 17. Twitter should also be integrated with your other social media channels, websites, or emails to make your messages connected & consistent
  18. 18. That sounds good, but can you give me some examples?
  19. 19. Sure, you can show your Twitter feed on your blog, you can have your Twitter feed update your Facebook fan page or LinkedIn group, & more...
  20. 20. So it’s like another prominent channel to share meaningful marketing messages?
  21. 21. Yes, it can be used by marketing but it’s a 2-way marketing communication effort since there is someone to connect and converse with
  22. 22. 3) So, be human! Your company is made up of people, real people. Let your tweeters be real people
  23. 23. What if I want to keep business separate from personal?
  24. 24. Twitter often tends to be a blend of both, but you can still have separate channels for your company and your personal use read more
  25. 25. However, your company Twitter account should still include a personal touch read more
  26. 26. Other people will respond and embrace you if you are REAL and not some business robot
  27. 27. @Tina @Tom That is so true! #sweetpresentation
  28. 28. So who should tweet for my company? Me?
  29. 29. Anyone you trust to accurately represent your company voice
  30. 30. If you want people to actually tweet make sure your guidelines include what to do, not just what not to do read more
  31. 31. 4) Really listen to customer conversations
  32. 32. Your company is likely being discussed. Find your customers talking about you and hear them out!
  33. 33. Is there a way I can automatically address tweets about my company or a topic?
  34. 34. Yes, but with Twitter, like I said earlier, the personal responses and the real conversations are what make it so valuable
  35. 35. Although it’s tempting to use automated responses to save time, listening & responding helps create true customer relationships
  36. 36. Customers are stunned when they find out a company listens, which takes me to my next point ... see example
  37. 37. 5) Reciprocate by responding, asking questions, and having dialogue, with your customers...to start the conversation!
  38. 38. Should I be responding to both positive and negative tweets about my company?
  39. 39. Yes, you can re-tweet and show you appreciate a twitterer’s praise or inquire and discuss issues from negative tweets
  40. 40. Why would I want to address complaints or negative feedback?
  41. 41. By addressing complaints you show that you actually care and you may find problems you didn’t even know you had!
  42. 42. Conversations online are already happening. People are talking about you or your company, so be proactive; let people know you care! read more
  43. 43. I worry about losing control
  44. 44. The only way you can influence these conversations is by participating in them and a quick response can mitigate viral negativity read more
  45. 45. One comment can be the start of a positive, fruitful conversation. One conversation can be the start of a fruitful relationship
  46. 46. Actually doing something with feedback & using it to improve your business tells people you are serious about your relationship with them
  47. 47. 6) Connect online with influencers and powerful voices relevant to your industry to leverage the power of WOM see popular twitterers
  48. 48. WOM? What’s WOM?
  49. 49. WOM is word of mouth. With all the noise around us, we tend to trust WOM much more than company advertising read more
  50. 50. Well, how do I find these influencers to share my “WOM” messages?
  51. 51. You can find influencers by typing keywords that are related to your business directly into the Twitter search box find more
  52. 52. And you can determine how influential they are by evaluating the quantity and quality of their followers
  53. 53. 7) Finally, connect offline by turning a Twitter conversation into a strong friendship or business relationship by meeting in person!
  54. 54. Oh Boy! What have I gotten myself into?
  55. 55. Twitter is a social platform, but it’s up to you to ensure your relationships go beyond just a few tweets
  56. 56. Do I have to “meetup” or “tweetup” with anyone?
  57. 57. No, but turning online conversations into offline meetings can strengthen your relationships with tweeple! read more
  58. 58. This sounds like a lot of time and a lot of work!
  59. 59. You can spend as much, or as little time as you want. One connection or one meeting could change your career or business
  60. 60. All in all, it seems like Twitter requires a lot of giving: giving insights, useful links, wisdom, and even personal time
  61. 61. Yes, but the more quality and quantity you give, the more you get in return...return in followers instantly and new relationships later
  62. 62. Because it can require some time, Twitter is best when used with other handy tools that simplify and enhance your experience
  63. 63. Twitter Tools? There’s more tools to use? Like what?
  64. 64. There are hundreds of helpful Twitter tools that help you manage and do more with all this; let’s discuss this at our next tweet-up!
  65. 65. @Tina @Tom Sweet, I’ll be there too!
  66. 66. 5 PART Twitter educational series by the team at: ALL RIGHTS RESERVED contact us for your business use Authors @jeffdance @syamaguchi @brentdance @joshdance FreshConsulting.com | 877-563-7374

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