1. Web analyticsSurvey-Study2014THE STATUS OF WEB ANALYTICS IN
The Netherlands
PublishedSeptember 2014 byWebtrekk.com

2. SURVEY METHODOLOGY
•CONDUCTED IN AUGUST 2014
•Online usingsurveymonkeys.com
•SURVEY EXECUTED AND SUPERVISED BY
•OnlineOptimizers.eu& Webanalisten.nl
•PARTICIPANTS RECRUITED VIA
•Email, Twitter, Facebook, Meetup,Webanalisten.nl
•TOTAL SAMPLE SIZE WAS n=100
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH

3. GOALS
GOALS OF THIS SURVEY-STUDY WERE TO CREATE AN OVERVIEW OF WEB ANALYTICS IN THE NETHERLANDS AND FUTURE TRENDS WITHIN THIS SECTOR AS WELL AS PUBLISH CURRENT STANDING OF WEB ANALYTICS IN AN ORGANIZATION.
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH

4. KEY TAKEAWAYS
VERY EXPERIENCED USERGROUP
CONVERSION OPTIMIZATION THE NUMBER 1 PURPOSE OF WEB ANALYTICS USAGE
GOOGLE ANALYTICS STILL THE MOST USED TOOL
PREFERENCE FOR USING A PAID SOLUTION IN THE FUTURE
ANALYTICS SHOULD NOT BE A DEDICATED UNIT
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH

5. Profile of survey participants
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10. Profile of survey participants´companies
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16. Importanceof web analytics
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20. Web analyticstool usage
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27. Satisfactionandreliability
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31. Presencevs. future
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34. ACKNOWLEDGEMENT
Thanksto allparticipantsthathave been spendingtheirtime andknowledgeto share the currentstatus of theirweb analyticsefforts.
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH

35. This report is licensed under
creative commons attribution noncommercial license
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The reader is free to share or copy or distribute or transmit the work under following restrictions:
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You are welcome to quote any part of this report attributing any quoted information to „Webtrekk, www.webtrekk.com“
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You may not use this work for commercial purposes
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You may not alter or transform or build upon this work.
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
STUDY QUOTE

36. CONTACT
FRED PELLENAARS
COUNTRY MANAGER BENELUX | FRED.PELLENAARS@WEBTREKK.COM
WWW.WEBTREKK.COM Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH