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Les métiers de l'internet de demain

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Présentation sur l'évolution des métiers de l'internet à la Roche-sur-Yon le 5 novembre 2013

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Les métiers de l'internet de demain

  1. 1. Les métiers de l’internet de demain La Roche-sur-Yon, 5 novembre 2013 @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  2. 2. Internet en 2014 @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  3. 3. Internet fait partie de notre vie quotidienne @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  4. 4. Internet = un média multiple • Communication • Divertissement • Expression • Apprentissage • Collaboration… @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  5. 5. Internet = un canal polyvalent • Vente • Distribution • Formation • Exécution… @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  6. 6. Internet = des métiers instables • Commerce en ligne • E-marketing • Référencement • Développement web • Développement d’applications mobiles… Vous perdez votre travail tous les soirs pour en retrouver un autre le lendemain @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  7. 7. Les facteurs d’évolution et leur impact sur les métiers @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  8. 8. Médias sociaux : un écosystème très dense Recruter un community manager n’est pas suffisant @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  9. 9. Mobilité : une très grande diversité des terminaux Recruter un développeur iOS n’est pas suffisant @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  10. 10. Cloud computing : des solutions très sophistiquées Recruter un développeur web n’est pas suffisant @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  11. 11. Big data : Une offre très complexe Recruter un statisticien n’est pas suffisant @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  12. 12. Interfaces tactiles / gestuelles : Tout est à revoir Recruter un ergonome n’est pas suffisant @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  13. 13. De la pénurie des formations disponibles @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  14. 14. Cursus officiels et alternatifs Il n’y aura jamais assez de jeunes diplômés pour couvrir tous les besoins @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  15. 15. Bientôt tous codeurs ? Intégrer de nouveaux codeurs ne résoudra pas le problème @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  16. 16. Les métiers en souffrance • Architecte F/O • Social Media Manager • Concepteur / créateur de contenus • Documentaliste de données • Intégrateur de solutions cloud… Le marché réclame des formations courtes pour des besoins immédiats ! @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  17. 17. Les fonctions à valeur ajoutée de demain • Chief Social Officer • Chief Mobile Officer • Chief Data Officer • Chief Conversion Officer • Chief Experience Officer… Des fonctions transverses pour mobiliser toutes les ressources de l’entreprise @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  18. 18. Conclusion @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  19. 19. Internet n’est pas une spécialité • Le web est au coeur de notre quotidien pour le tourisme, le commerce traditionnel, le commerce alimentaire, les services (banque / assurance),l’éducation, la vie locale (associations, municipalité)… • Pourtant les entreprises continuent de recruter des « responsables web » Le décalage entre besoins et offres va générer de grosses tensions @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  20. 20. Les métiers de demain n’existent pas encore • Les usages et technologies évoluent si vite qu’il est impossible de se projeter à plus de 5 ans • Nécessité de laisser plus de place à la pédagogie et à l’auto-formation pour faire comprendre et assimiler plus vite les enjeux de la transformation numérique La qualité première des métiers du numérique sera la pédagogie @fredcavazza @VendeeRS #metiersWeb FredCavazza.net
  21. 21. Merci de votre attention @fredcavazza @VendeeRS #metiersWeb FredCavazza.net

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