The document summarizes the new Samsung Galaxy S4 smartphone released in 2013. It has several new features like dual cameras, air gestures, translation software, health tracking apps, and the ability to control TVs. It has improved specs like a quad-core processor and removable battery. While the design is similar to the S3 and has a plastic build, it has great camera quality and expandable storage. The S4 aimed to help Samsung dominate the global smartphone market and competed with phones like the HTC One and iPhone 5. It was released in over 155 countries in April 2013 starting at $700.

1. NEW IT HAERDWARE OF 2013
BIS1140
Presented By:
Jesada N. 5337710
Fareeda T. 5516958
Chapha J. 5520010
Chudaporn J. 5521069
Monrada W. 5521071
Varong R. 5526801

2. BRAND NEW

3. Introduction
Samsung has released brand new Galaxy S4
With multi functions and features as the following:
• Dual Camera photos and recording
• Smart Scroll/Smart Pause
• Air gestures/Smart Call Accept
• Air View
• S Translator
• S Health
• WatchOn video
• Group Play/gaming
• Photo reader

4. Like
• Great cameras at 2 megapixels front
camera and 13 megapixels main camera
• Powerful quad-core processor
• Working as a TV/DVR remote
• Replaceable battery
• Extra micro SD storage slot up to 64 GB

5. Dislike
• The appearance is close to the Galaxy S3
• Plastic design
• Screen is dimmer than competitors'

6. Comparison
• With the Galaxy S4, the upgradable of Galaxy
S3 Samsung determined its goal of global
smartphone domination. The supercharged
Android 4.2 Jelly Bean device may compared
with the HTC One and the iPhone 5 .

9. Business Application
The Samsung Galaxy S4 absolutely work so
well to business with powerful quad-core
processor which really fast. The device work
well in presentation as it could be use as
remote when you connect to TV/DVR

10. Marketing Mix
Samsung launched new Galaxy S4 in great
combinations of smartphone in multi
attractive features with the slogan of “Life
Companion”.

11. The new Galaxy S4 available in 155
countries over the world and has been
released on April 26th . Start at $700 or
approximately 20,000 with 2 years warranty
available in 2 colors black mist and white frost

12. Various network provider has been update
promotion in welcoming of Samsung Galaxy
S4 such as in Thailand available for advance
booking. For big leading company like AIS set
promotion of 0% 10 months of credit payment
and free 3 months of AISbookstore.

13. Over All
Its laundry list of features require time and
effort to truly master, but the Galaxy S4 is the
top choice for anyone looking for a big-screen
and multi functional smartphone, do
everything as real smartphone.

14. We would regard to the appearance and
material should be improve and identify
clearly with the other Galaxy phones. Overall
Samsung Galaxy S4 is claim as one of the best
smartphone in early of 2013.

15. References
• http://www.samsung.com/global/microsite/galaxys4/
• http://www.techxcite.com/topic/12874.html
• http://www.theverge.com/2013/4/24/4257254/samsu
ng-galaxy-s4-review
• http://www.gsmarena.com/samsung_i9500_galaxy_s4-
5125.php
• http://techcrunch.com/2013/04/23/samsung-galaxy-
s4-review-the-s-stands-for-super-not-simple/

16. THANK YOU!