Presentation for the course of "Innovation & Entrepeneurship Basics" about Thunderclap. Born out of a time of protests after SOPA/PIPA debates, when sites like Wikipedia or Google blacked out in protest in the so-called “punk-rock moment of the web”.

1. Francesco Bonadiman – I&E Basics 2013

2. • Born out of a time of protests
Francesco Bonadiman – I&E Basics 2013

3. • Born out of a time of protests
• SOPA/PIPA debates, when sites
like Wikipedia or Google blacked
out in protest in the so-called
“punk-rock moment of the web”
Francesco Bonadiman – I&E Basics 2013

4. • Born out of a time of protests
• SOPA/PIPA debates, when sites
like Wikipedia or Google blacked
out in protest in the so-called
“punk-rock moment of the web”
Francesco Bonadiman – I&E Basics 2013
• February 2012: David Cascino joined De-De
(a product development studio)

5. • Born out of a time of protests
• SOPA/PIPA debates, when sites
like Wikipedia or Google blacked
out in protest in the so-called
“punk-rock moment of the web”
Francesco Bonadiman – I&E Basics 2013
• February 2012: David Cascino joined De-De
(a product development studio)
• May 2012: the startup was founded and launched

6. • Born out of a time of protests
• SOPA/PIPA debates, when sites
like Wikipedia or Google blacked
out in protest in the so-called
“punk-rock moment of the web”
Francesco Bonadiman – I&E Basics 2013
• February 2012: David Cascino joined De-De
(a product development studio)
• May 2012: the startup was founded and launched
• November 2012: Obama campaign used it 3
times in the most recent presidential election

7. • Born out of a time of protests
• SOPA/PIPA debates, when sites
like Wikipedia or Google blacked
out in protest in the so-called
“punk-rock moment of the web”
Francesco Bonadiman – I&E Basics 2013
• February 2012: David Cascino joined De-De
(a product development studio)
• May 2012: the startup was founded and launched
• November 2012: Obama campaign used it 3
times in the most recent presidential election
• December 2012: 800 Thunderclaps created

8. • Innovation: if enough people
band together and unify their
voice, they can affect change
Francesco Bonadiman – I&E Basics 2013

9. • Innovation: if enough people
band together and unify their
voice, they can affect change
• Strategy: exploit social networks
in order to create a service that
improves the living standards
Francesco Bonadiman – I&E Basics 2013

10. • Innovation: if enough people
band together and unify their
voice, they can affect change
• Strategy: exploit social networks
in order to create a service that
improves the living standards
• Offer: a social-tech amplifier
Francesco Bonadiman – I&E Basics 2013

11. • Innovation: if enough people
band together and unify their
voice, they can affect change
• Strategy: exploit social networks
in order to create a service that
improves the living standards
• Offer: a social-tech amplifier
Francesco Bonadiman – I&E Basics 2013
• Clients: social causes, political campaign, brands

12. • Innovation: if enough people
band together and unify their
voice, they can affect change
• Strategy: exploit social networks
in order to create a service that
improves the living standards
• Offer: a social-tech amplifier
Francesco Bonadiman – I&E Basics 2013
• Clients: social causes, political campaign, brands
• Techno push: breakthrough in the rules of the
market, innovation resulting in a new service

13. • Innovation: if enough people
band together and unify their
voice, they can affect change
• Strategy: exploit social networks
in order to create a service that
improves the living standards
• Offer: a social-tech amplifier
Francesco Bonadiman – I&E Basics 2013
• Clients: social causes, political campaign, brands
• Techno push: breakthrough in the rules of the
market, innovation resulting in a new service
http://www.thunderclap.it/
http://thebizmind.com/2013/02/24/startups-more-startups-and-tips-david-
cascino-of-thunderclap-it-shares-experiences-and-insights/