Donor Engagement Through Social Media: Building Relationships Online
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Does your organization’s current fundraising plan include cultivating supporter relationships, building cause awareness, boosting online fundraising, or connecting with new supporters? Social media can help support all of those objectives.
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Donor Engagement Through Social Media: Building Relationships Online
- 1. Donor Engagement through Social Media! Building relationships online ...
- 2. Donor Engagement Through Social Media Frank Barry Twitter: @franswaa HashTag: #blackbaud Frank Barry | Page # © 2010 Blackbaud
- 3. Donor Engagement Through Social Media WHY ARE WE ALL HERE? Let’s look at a few stats ... Frank Barry | Page # © 2010 Blackbaud
- 4. Donor Engagement Through Social Media Evolution | Communication is moving on 1920s 1440s 1930s 2000s 1960s Book by Frisno, Radio by currybet, TV by by dailyinvention Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.) Frank Barry | Page # © 2010 Blackbaud
- 5. Donor Engagement Through Social Media Evolution | Communication is moving on 1920s 1440s 1930s 2000s 1960s Book by Frisno, Radio by currybet, TV by by dailyinvention Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.) Frank Barry | Page # © 2010 Blackbaud
- 6. Donor Engagement Through Social Media Evolution | Communication is moving on 1920s 1440s 1930s 2000s 1960s Book by Frisno, Radio by currybet, TV by by dailyinvention Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.) Frank Barry | Page # © 2010 Blackbaud
- 7. Donor Engagement Through Social Media Evolution | Communication is moving on 1920s 1440s 1930s 2000s 1960s Book by Frisno, Radio by currybet, TV by by dailyinvention Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.) Frank Barry | Page # © 2010 Blackbaud
- 8. Donor Engagement Through Social Media Evolution | Communication is moving on 1920s 1440s 1930s 2000s 1960s Book by Frisno, Radio by currybet, TV by by dailyinvention Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.) Frank Barry | Page # © 2010 Blackbaud
- 9. Donor Engagement Through Social Media Evolution | Communication is moving on 1920s 1440s 1930s 2000s 1960s Book by Frisno, Radio by currybet, TV by by dailyinvention Internet by Wikipedia (his NeXT Computer was used by Sir Tim Berners-Lee at CERN and became the world's first Web server.) Frank Barry | Page # © 2010 Blackbaud
- 10. Donor Engagement Through Social Media STATS Exciting ones, promise ... Photo by nielsvk Frank Barry | Page # © 2010 Blackbaud
- 11. Stats Donor Engagement Through Social Media Source | http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/ Frank Barry | Page # © 2010 Blackbaud
- 12. Donor Engagement Through Social Media Stats 200 M + Blogs 160 M + visits per month on Twitter and over 20 M Tweets 500 M+ Facebook users Facebook tops Google for weekly traffic in the U.S. If Facebook were a country it would be the world’s 3rd largest 1 of 8 couples married in the U.S. last year met via social media The #2 largest search engine in the world is YouTube 25% of search results for the World’s Top 20 largest brands are links to user- generated content 500 B minutes a month are spent on Facebook compared to 150 billion last year 25 B pieces of content are shared each month on Facebook, six times as many pieces as last year 24 hrs of video uploaded per minute to YouTube, double last year’s numbers 4 B images hosted on Flickr, 13 times that of the Library of Congress Source | http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/ Frank Barry | Page # © 2010 Blackbaud
- 13. Donor Engagement Through Social Media Online Communication Shift According to a recent Nielsen study done from June 2009 to June 2010 Social media sites like Facebook, Twitter and YouTube now account for 22.7% of time spent on the web (almost 50% growth year over year) Online games make up 10.2% Email declined from 11.5% to 8.3% from June 2009 to June 2010. Instant messaging also saw a significant drop in share, with a 15% decline from last year. Twice as many Americans over 50 visited social networks than kids under 18 Source | http://mashable.com/2010/08/02/stats-time-spent-online/ Frank Barry | Page # © 2010 Blackbaud
- 14. Donor Engagement Through Social Media Online Communication Shift Source | http://mashable.com/2010/08/02/stats-time-spent-online/ Frank Barry | Page # © 2010 Blackbaud
- 15. Donor Engagement Through Social Media Why it really matters ... mid-1990s and the late 2000s Frank Barry | Page # © 2010 Blackbaud
- 16. Donor Engagement Through Social Media Why it really matters ... mid-1990s and the late 2000s Frank Barry | Page # © 2010 Blackbaud
- 17. Donor Engagement Through Social Media Why it really matters ... mid-1990s and the late 2000s Boomers Gen “I” Frank Barry | Page # © 2010 Blackbaud
- 18. Donor Engagement Through Social Media Source | http://jeffesposito.com/2010/08/02/f-social-media/ Frank Barry | Page # © 2010 Blackbaud
- 19. Donor Engagement Through Social Media Source | http://jeffesposito.com/2010/08/02/f-social-media/ Frank Barry | Page # © 2010 Blackbaud
- 20. Donor Engagement Through Social Media 5 PART SOCIAL MEDIA PLAN Strategy > Responsibility > Listening > Mapping > Engaging Frank Barry | Page # © 2010 Blackbaud
- 21. Donor Engagement Through Social Media STRATEGY 1st Start with what you know ... Photo by Jeromyu Frank Barry | Page # © 2010 Blackbaud
- 22. Donor Engagement Through Social Media ChildFund International - on Twitter Frank Barry | Page # © 2010 Blackbaud
- 23. Donor Engagement Through Social Media ChildFund Twitter Campaign Frank Barry | Page # © 2010 Blackbaud
- 24. Donor Engagement Through Social Media ChildFund Twitter Campaign Beth Kanter Geoff Livingston Frank Barry | Page # © 2010 Blackbaud
- 25. Donor Engagement Through Social Media ChildFund Twitter Campaign Follow Us on Twitter http://childfundinternational.wordpress.com/2009/07/13/follow-us-on-twitter-help-the-worlds-children/ 1500 Twitter followers and counting http://childfundinternational.wordpress.com/2009/07/20/1500-followers-seven-gifts-and-counting/ Campaign in final days http://childfundinternational.wordpress.com/2009/07/24/twitter-campaign-enters-its-final-days/ Campaign next steps http://childfundinternational.wordpress.com/2009/07/27/the-next-step/ Gifts go out! http://childfundinternational.wordpress.com/2009/09/18/twitter-gifts-are-on-their-way/ Video and Impact! http://childfundinternational.wordpress.com/2009/09/29/twitter-goats/ Frank Barry | Page # © 2010 Blackbaud
- 26. Donor Engagement Through Social Media ChildFund Twitter Campaign Frank Barry | Page # © 2010 Blackbaud
- 27. Donor Engagement Through Social Media ChildFund Twitter Campaign Frank Barry | Page # © 2010 Blackbaud
- 28. Donor Engagement Through Social Media National Wildlife Federation on ... Digg Frank Barry | Page # © 2010 Blackbaud
- 29. Donor Engagement Through Social Media Source | http://www.slideshare.net/danielle.brigida/using-social-media-strategically-to-increase-web-traffic Frank Barry | Page # © 2010 Blackbaud
- 30. Donor Engagement Through Social Media Source | http://www.slideshare.net/danielle.brigida/using-social-media-strategically-to-increase-web-traffic Frank Barry | Page # © 2010 Blackbaud
- 31. Donor Engagement Through Social Media Source | http://www.slideshare.net/danielle.brigida/using-social-media-strategically-to-increase-web-traffic Frank Barry | Page # © 2010 Blackbaud
- 32. Donor Engagement Through Social Media Source | http://www.slideshare.net/danielle.brigida/using-social-media-strategically-to-increase-web-traffic Frank Barry | Page # © 2010 Blackbaud
- 33. Donor Engagement Through Social Media Lance Armstrong Foundation - iRIDE Frank Barry | Page # © 2010 Blackbaud
- 34. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
- 35. Donor Engagement Through Social Media iRIDE for LIVESTRONG Purpose - Build Cause Awareness Thank You’s -- “Engage” Clear purpose -- “Strategy 1st“ Clear Call to Action: “Register / cheer” -- “Strategy 1st“ Visible Impact (# of riders, goal, # “cheers”) -- “Strategy 1st“ Fundraising and Social Focused Design -- “Home base” Social Media Integration (Facebook, Twitter) -- “Outposts” Constant Participation -- “Listen / Engage” Frank Barry | Page # © 2010 Blackbaud
- 36. Donor Engagement Through Social Media RESPONSIBILITY MATTERS Someone has to own it ... Frank Barry | Page # © 2010 Blackbaud
- 37. Donor Engagement Through Social Media Who Owns It? American Red Cross -- Wendy Harman ChildFund -- Virginia Sowers National Wildlife Foundation -- Daniel Bridgeta Pancreatic Cancer Action Network - Allison Nassour Humane society -- Carrie Lewis Epic Change -- Stacey Monk Lance Armstrong Foundation -- Brooke McMillan Autism Speaks -- Marc Sirkin Frank Barry | Page # © 2010 Blackbaud
- 38. Donor Engagement Through Social Media PEOPLE ARE TALKING About You ... Frank Barry | Page # © 2010 Blackbaud
- 39. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
- 40. Donor Engagement Through Social Media LEARN TO LISTEN You’ve got two ears and lots of free tools ... Photo by avantard Frank Barry | Page # © 2010 Blackbaud
- 41. Donor Engagement Through Social Media Social Mention (Free) Frank Barry | Page # © 2010 Blackbaud
- 42. Donor Engagement Through Social Media Twitter Search (Free) Frank Barry | Page # © 2010 Blackbaud
- 43. Donor Engagement Through Social Media Google Alerts (Free) Frank Barry | Page # © 2010 Blackbaud
- 44. Donor Engagement Through Social Media Technorati (Free) Frank Barry | Page # © 2010 Blackbaud
- 45. Donor Engagement Through Social Media iGoogle Dashboard (Free) Frank Barry | Page # http://www.netwitsthinktank.com/site/apps/nlnet/content3.aspx?c=ifINKZOzFmG&b=4487123&ct=7260601 © 2010 Blackbaud
- 46. Donor Engagement Through Social Media Radian 6 (Paid) Frank Barry | Page # © 2010 Blackbaud
- 47. Donor Engagement Through Social Media American Red Cross Frank Barry | Page # © 2010 Blackbaud
- 48. Donor Engagement Through Social Media The American Red Cross Listens Frank Barry | Page # © 2010 Blackbaud
- 49. Donor Engagement Through Social Media Some things to think about ... What are people talking about? • Your executive director • Your organization name • An event/Initiative you run • A service you provide How do you know? • Google blog search, Google alerts, Twitter search • Paid services (Radian6) How do you respond? • Are you active where they are talking? Frank Barry | Page # © 2010 Blackbaud
- 50. Donor Engagement Through Social Media There are numerous possibilities ... DRAW YOUR MAP Photo by net_efekt Frank Barry | Page # © 2010 Blackbaud
- 51. Donor Engagement Through Social Media Source: Home Bases, Outposts, and Frontiers: Using Social Media by Kyle Lacy Frank Barry | Page # © 2010 Blackbaud
- 52. Donor Engagement Through Social Media Children’s Hospital of L.A. Frank Barry | Page # © 2010 Blackbaud
- 53. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
- 54. Donor Engagement Through Social Media CHLA Social Media Map Homebase: www.chla.org • myCHLA • Share your story Outposts: • YouTube • Twitter • Facebook Frank Barry | Page # © 2010 Blackbaud
- 55. Donor Engagement Through Social Media ENGAGE It’s a two way street now days ... Photo by Pieter Musterd Frank Barry | Page # © 2010 Blackbaud
- 56. Donor Engagement Through Social Media Epic Change - To Mama with Love Frank Barry | Page # © 2010 Blackbaud
- 57. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
- 58. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
- 59. Donor Engagement Through Social Media To Mama with Love Purpose: Raise money to help kids in Africa Clear purpose -- “Strategy 1st“ Clear Call to Action: “Show a Mama Your Love Her” -- “Strategy 1st“ Visible Impact (# of Mama’s, $ raised, Kids helped) -- “Strategy 1st“ Fundraising and Social Focused Design “Home base” Social Media Integration (Facebook, Twitter) -- “Outposts” Key Influencers (EpicChangeX) -- “Engage” Constant Participation -- “Listen / Engage” Thank You on Twitter, Blog, Facebook, YouTube -- “Engage” Frank Barry | Page # © 2010 Blackbaud
- 60. Donor Engagement Through Social Media A Little about Facebook Frank Barry | Page # © 2010 Blackbaud
- 61. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
- 62. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
- 63. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
- 64. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
- 65. Donor Engagement Through Social Media Frank Barry | Page # © 2010 Blackbaud
- 66. Donor Engagement Through Social Media WHAT NEXT? Photo by st0l1 Frank Barry | Page # © 2010 Blackbaud
- 67. Donor Engagement Through Social Media 5 Steps to Take Today • Pick an Existing Goal to Pursue • Make Success Someone’s Job • Learn to Listen • Draw Your Social Media Map • Evolve Frank Barry | Page # © 2010 Blackbaud
- 68. Donor Engagement Through Social Media QUESTIONS Photo by DoBeRaGi Frank Barry | Page # © 2010 Blackbaud
- 69. Donor Engagement Through Social Media Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid Download the eBook: http://www.blackbaud.com/bb/desktopreference/boostgiving.aspx Webinar Series info: http://www.blackbaud.com/bb/events/apra/ta-websem-series.aspx • Part 2: Keeping Them — Stewarding "One-Time" Donors for Lasting Support • Part 3: Pyramid Power — Transitional Giving for Building Strong Fundraising Pyramids • Part 4: Peak Performance — Strategic Stewardship for Planned Giving Programs Frank Barry | Page # © 2010 Blackbaud
- 70. Donor Engagement Through Social Media Frank Barry Twitter: @franswaa eMail: frank.barry@blackbaud.com Phone: 858 795 8947 Web: http://www.netwitsthinktank.com Frank Barry | Page # © 2010 Blackbaud
- 71. Donor Engagement Through Social Media CREDITS Social Media Stats Mobile • http://mashable.com/2010/07/16/3-million-iphone-4/ • http://mashable.com/2010/08/02/stats-time-spent-online/ • http://mashable.com/2010/08/02/android-outselling-iphone-2/ • http://www.pcworld.com/article/202357/ • http://mashable.com/2010/07/19/mobile-africa/ social_media_changes_old_web_habits.html • http://www.pcworld.com/businesscenter/article/202333/ • http://www.guardian.co.uk/technology/2009/oct/22/africa-mobile- phones-usage-rise take_advantage_of_increased_time_spent_social_networking.html? tk=hp_blg • http://mashable.com/2010/07/27/last-5-years-mobile/ • http://www.businessweek.com/technology/content/aug2010/ tc2010081_994774.htm Listening • http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/ • http://mashable.com/2010/08/02/successful-social-media-monitoring/ • http://jeffesposito.com/2010/08/02/f-social-media/ Action Facebook • http://mashable.com/2010/08/02/schedule-social-media-updates-free/ • http://mashable.com/2010/07/22/facebook-500-million-infographic/ • http://mashable.com/2010/07/28/internal-brand-management-online/ • http://mashable.com/2010/07/21/facebook-500-million-2/ Action Twitter • http://mashable.com/2010/08/02/schedule-social-media-updates-free/ • http://mashable.com/2010/07/31/twitter-hits-20-billion-tweets/ • http://mashable.com/2010/07/28/internal-brand-management-online/ • http://www.pcworld.com/article/202343/ twitter_reaches_20_billion_tweets.html Outposts Foursquare • http://kylelacy.com/home-bases-outposts-and-frontiers-using-social- media/ • http://mashable.com/2010/07/20/foursquare-100-million-checkins/ Frank Barry | Page # © 2010 Blackbaud
Hinweis der Redaktion
- Print - | Radio - | TV - | Internet - | Social web - It’s evolution ... think direct mail ==> eMail
- Print - | Radio - | TV - | Internet - | Social web - It’s evolution ... think direct mail ==> eMail
- Print - | Radio - | TV - | Internet - | Social web - It’s evolution ... think direct mail ==> eMail
- Print - | Radio - | TV - | Internet - | Social web - It’s evolution ... think direct mail ==> eMail
- Print - | Radio - | TV - | Internet - | Social web - It’s evolution ... think direct mail ==> eMail
- Your volunteers, donors and advocates are getting younger They expect something different Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
- Your volunteers, donors and advocates are getting younger They expect something different Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
- Your volunteers, donors and advocates are getting younger They expect something different Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
- Your volunteers, donors and advocates are getting younger They expect something different Gen “I” is growing up with the internet and mobile devices - it’s how they will want to be communicated to!
- Do you want to - Build cause awareness - Connect with new supporters - Cultivate supporter relationships - Build a private space on the web for your community - Raise more money to further your mission How are you doing these things today? How can you integrate social media into your current strategy?
- Raising awareness about cancer, survivors, research, etc by building community
- What’s one of your strategic objectives and how could you use social media to achieve results? or ... how are you doing it now?
- Story of blogger taking local Red Cross class - the individual had a bad experience
- They called the local chapter and got them in touch with the blogger.
- If you were listening how could you use the information?
- There are hundreds of social networking sites and ways to use social media. You can’t/shouldn’t use them all. Any full time “social media” people in the room? Any “1/2 time”? Other? Where will you choose to participate?
- What would your map look like and why?
- Once you have figured out your objective, learned to listen and picked the social places you’ll participate it’s time to ENGAGE ...
- Mothers day project by Epic Change (btw, they have 2 fte and a few volunteers, but they are VERY active on the social web) Project focused on showing mama’s around the world how much they are loved Goal to raise money for Mama Lucy’s project in Tazaneya
- Their site is build with “social” in mind
- Twitter, Facebook, Share with a friend
- What do you see from this or the LAF initiative that you could put into practice now?