The Ties that Bind: Thinking Differently about Community

1. Fran Stephenson
Step In Communication
@fransteps
210-557-8207

2. Scary isn’t it?

3. Old Community Model
“THE PUBLIC”
MEDIA/INFLUENCERS
ORGANIZATION

4. The days of the
broadcast tower
are gone!

5. New Community Model
ORGANIZATION
Media
Government
Donors
Community
Clients
Customers
Competitors
Activists

6. Welcome to
the world of
the
community
huddle!!

7. Let’s Identify Key Stakeholders in An Organization

8. Social Networks
 Two Components make up a Social Network
 People
 Can be in clusters or on the edge
 Connections
 Hubs have multiple connections
 Social Capital makes a relationship sing!
Source: The Networked Nonprofit by Beth Kanter and Allison Fine

9. Who are you reaching and how?
• Radio
• Print Media
• TV Advertising
• Facebook/Twitter
• Flickr ~ Picasa ~ Snapfish
• YouTube
• Podcasting
• Foursquare/Gowalla
• LinkedIN ~ SlideShare
• ITunes
• Groupon
• Digg ~ Delicious

11. Community Thinking
Exploration
Selection
Integration
Comfort
Level
Capability

12. Best Practices
 Personal Journey
 Leadership Buy-In
 Create a Sustainable Plan
 Integrate
 Socialize
 Move from Internal Practice to External Inclusion

13. A Word about Integration
It’s Really Important!

14. And Random Thoughts

15. American Red Cross
 Emergency Social Data Summit, August 2010

16. Tyson Foods & Hunger Relief

17. KLRN Blazing Gavels Auction

19. Refine
 Train
 Empower
 Organize
 STOP Experimenting

20. Blur
 Select
 Integrate
 Plan
 Work toward being a “Social Organization”
 (Kanter and Fine)

21. Niche
 Select Conversation points
 Look beyond Facebook and Twitter

22. Portable
 Mobile
 Feedback

24. Things to Read
Cluetrain Manifesto
 www.cluetrain.com
Naked Conversations
 Robert Scoble and Shel Israel

25. Things to Read
Now is Gone
 Geoff Livingston
Groundswell
 Charlene Li and Josh Bernoff
The Networked Nonprofit
 Beth Kanter &Allison Fine

26. Other Resources
 http://delicious.com/franstep
 Search for “nonprofit”
 Social media groups in San Antonio
 Social Media Breakfast
 BMPR
 Social Media Club
 SmoochSA
 Action Camp SA

27. Connect with Me!
 My company= Step In Communication
 E-Mail:
 franstep09@gmail.com
 Twitter: @fransteps
 Find me on:
 Facebook
 LinkedIn
 Foursquare

28. Questions?

29. Thank you!