Internet Presence Canvas is a free tool for defining and planning strategies for positioning on the Internet.
Download the canvas and print on A3 or A4, then use Post-its or writing directly on it. Describe your goals, your vision of the client, image and branding you want to offer, the key messages you want to launch and, taking into account the above, in which platforms you want to position or what you will use to boost your rankings. Then, one of the most important parts, working on a plan of contents for the different channels / platforms. Do it for different sub and / or types of clients you have and key to improved establishes a metric or KPI and a measure of ROI or at least set yourself targets for those KPIs.
Download link: http://bit.ly/internet-presence-canvas-english