digital strategy-- slide show

1. Fang Guo
02691132
FSH 348 Interactive Marketing
Instructor: Sharon Barclay

3. Roy Halston Frowick, known as Halston was a popular clothing
designer of the 1970s. Everyone who was anyone in the 70's was
spotted wearing his designs at the discotheques.
He was fired from his own company in 1984 and in 1990 he passed
away.
In 2008, however, Halston was revived. Liza Minnelli reviled the new
collection along with new investor, movie mogul Harvey Weinstein.
Along with the creative director Marios Schwab, Halston made its
return. And earlier this year Sarah Jessica Parker was confirmed as
the new Creative Director for its contemporary line Halston
Heritage.

4. Roy Halston Frowick was born on April 23, 1932 in Des
Moines, Iowa; attended Indiana Univ. and the Art
Institute of Chicago. In 1958 he moved to New York City,
designing hats for Lilly Daché and later (1959-68)
millinery and clothing for the fashionable Bergdorf
Goodman department store. There he created several
distinctive styles, most notably the pillbox hat for
Jacqueline Kennedy. Opening his own salon in 1968,
Halston became one of the most acclaimed designers
of the 1970s, a favorite of movie stars, art-world
denizens, and the general public, and a disco-era
celebrity in his own right. His designs were classically
simple, elegant, and chic.

5. Roy Halston Frowick

6. pillbox hat

7. Halston introduced Ultrasuede, popularized
the cashmere twinset, caftan, halter dress,
shirtwaist, spiral skirt, and knee-length pants,
and added perfumes and luggage to his label.
He also designed costumes for the Martha
Graham Ballet, Dance Theatre of Harlem, and
various stage and film productions.

8. A corporate look in the new fabric
Ultra suede designed by Halston

9. Cashmere Twinset

10. Halston's breezy Halter Dress

11. Halston Shirtwaist dress, 1972

12. Halston with Liza Minnelli

14. Halston Nowdays
The original thinking in hiring young British
designer Marios Schwab at Halston and then
creating Halston Heritage, helmed by Sarah
Jessica Parker, seemed to be this: Place the
still very commercially viable archive classics
under SJP's watch, and leave Schwab room to
develop a modern, original vision.

15. Marios Schwab Sarah Jessica Parker

16. Halston S/S 2011
This collection tapped into all the drapey,
languid signatures that come to mind when
you think of Halston's seventies heyday.

23. Halston also just announced that it is
relaunching menswear with luxury and
heritage lines. These lines will be managed by
Neema Clothing and designed by Studio
Mauro Ravizza Kreiger in Italy, unlike the
label's womenswear, which is made in-house.

24. Halston is back!

25. Thank you for watching!

26. Work Cited:
http://blogs.wsj.com/runway/2008/02/04/liza-
minelli-enlivens-halston-relaunch/
http://en.wikipedia.org/wiki/Halston
http://www.halston.com/browse.php
http://www.badfads.com/pages/fashion/pillbox-
hats.html