The when and who of user testing
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The document provides tips for conducting successful user testing with no budget or experience in the sector. It recommends testing the name, branding, features, and pricing of a product by creating a short survey and getting feedback from friends, family, and people in relevant public places. It also suggests approaching local businesses and attending relevant events to find people in the industry for more in-depth feedback. The key is to respect people's time, make them feel appreciated for their feedback, and decide what feedback is useful to incorporate.
