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EFQM Framework for Enterprise 2.0


T-Systems Multimedia Solutions GmbH   Dr. Frank Schönefeld, Management Board
Robert Bosch GmbH                     Michael Meyer, Chief Consultant
EFQM Representatives
Agenda


I.     Introduction.
II.    Mapping Enterprise 2.0 onto EFQM Concepts.
III.   Interactive Exchange and Discussion with Audience.
IV.    Summary and Sharing.




                             EFQM-Forum    Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   2
I. Introduction

                                        Social Book-
                                          marking
                         RSS                                  Tagging

                                             E
                     Blogs                  E 2.0
                                            2.0
                                            Tools
                                            Tool                       Wikis
                  & Microblogs               s
                                                            Rich Media
                       Mashups
                                                                Content
                                       Social Networks



                    „Enterprise 2.0 is the use of emergent social software platforms within
                      companies, or between companies and their partners or customers“.
                                                 (Andrew McAfee)


                          EFQM-Forum            Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   3
II. Mapping Enterprise 2.0 onto EFQM concepts




                                   ?                                Sharing Trust
                                                                  Feedback Linking
                                                           Amplification
                                                                      Enterprise 2.0
                                                                         Openness
                                                                Participation




                      EFQM-Forum   Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   4
II. Mapping Enterprise 2.0 onto EFQM concepts




                                   ?                                Sharing Trust
                                                                  Feedback Linking
                                                           Amplification
                                                                      Enterprise 2.0
                                                                         Openness
                                                                Participation




                      EFQM-Forum   Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   5
II. Mapping Enterprise 2.0 onto EFQM concepts

 The Framework
  Draft version finalized – not yet for distribution.
  Under review.
  To be released soon.
                                                         EFQM Framework
                                                         Enterprise 2.0

 Contributors:
  Michael Meyer, Robert Bosch, Germany.
  Frank Schönefeld, Dada Lin, T-Systems
   Multimedia Solutions, Germany.
  Siret Kegel, Elcoteq, Estonia.
  Jens Wunderlich, Bearing Point, Germany.
  Karita Mod, Telia Sonera, Sweden.
  Ole Kristensen, Mads Petersen,
   Grundfos, Denmark.
  Georgie Jadkov, NBU, Bulgaria.
  Naomi Goossens, Vinciane Beauduin, EFQM.




                                          EFQM-Forum        Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   6
1. Leadership 2.0
Leaders set and communicate clear values,
ethics and expectations for internal and
external use of social media.


FOR ENTERPRISE 2.0,
THIS COULD MEAN LEADERS:
 Visibly demonstrating their commitment to a
  collaboration and social networking culture.
 Being personally involved in ensuring that social
  media technologies are developed, deployed and
  integrated with the organisation's management
  system.
 Using social media to engage with external
  stakeholders, based on a strong foundation of
  transparency and mutual trust.
 Reinforcing a collaborative culture with the
  organisation's people.
 Ensuring that the organisation is flexible and
  manages change effectively.




                                     EFQM-Forum       Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   7
2. Strategy 2.0
Establish a clear strategy for what they want
to achieve with Enterprise 2.0 (results) and
how they want to achieve it (enablers).


FOR ENTERPRISE 2.0, THIS COULD MEAN:
 Deciding the fields of Enterprise 2.0 activities
  (customer interaction; internal collaboration
  integration of value partnerships).
 Considering both opportunities and risks related
  to social media in establishing their strategy.
 Using social media to develop and communicate
  the organisation’s overall strategy.




                                     EFQM-Forum      Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   8
3. People 2.0
Understanding and developing the skills and
competencies required to support the
Enterprise 2.0.


FOR ENTERPRISE 2.0, THIS COULD MEAN:
 Aligning Enterprise 2.0 Initiatives and people
  plans to support the organisation’s strategy.
 Understanding and developing the skills and
  competencies required to support the
  Enterprise 2.0.
 Using social media to ensure alignment between
  individual and team objectives with the
  organisation’s goals.
 Using social media to encourage effective
  communication & collaboration throughout
  the organisation.




                                    EFQM-Forum     Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   9
4. Partnerships & Resources 2.0
Effectively exploiting the knowledge creation
and management capabilities of social
media.


FOR ENTERPRISE 2.0, THIS COULD MEAN:
 Using social media to develop collaborative
  partnerships with a variety of 3rd parties.
 Ensuring appropriate financial and non-financial
  resources are available to support social media
  initiatives.
 Equipment and materials are managed to add
  value to the Enterprise 2.0 environment of the
  organisation.
 Managing the technology portfolio to support
  social media.
 Effectively exploiting the knowledge creation
  and management capabilities of social media.




                                      EFQM-Forum     Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   10
5. Processes, Products & Services 2.0
Integrating the use of social media in the
organisation’s processes.



FOR ENTERPRISE 2.0, THIS COULD MEAN:
 Integrating the use of social media in the
  organisation’s processes.
 Exploiting the use of social media for
  collaborative design and development.
 Integrating the use of social media with
  marketing and promotion strategies.
 Actively using social media to support the
  delivery of products and services.
 Using social media to develop and enhance
  customer relationships.




                                    EFQM-Forum   Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   11
6. Customer Results 2.0
Use external perception and internal performance measures to monitor target achievement
and to identify necessary improvement actions.




Key Factors for Success
   „Listen“.
   Not a one way channel.
   Establish managed structures.

                                    EFQM-Forum     Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   12
7. People Results 2.0
Use external perception and internal performance measures to monitor target achievement
and to identify necessary improvement actions.




Key Factors for Success
   Raise your social media competency.
   Faster exchange between digital natives and digital
    immigrants.
   Listen and respond carefully. Empower.




                                        EFQM-Forum        Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   13
8. Society Results 2.0
Use external perception and internal performance measures to monitor target achievement
and to identify necessary improvement actions.




Key Factors for Success
   Transparency.
   Accountability.
   Participation.




                                 EFQM-Forum        Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   14
9. Key Results 2.0
Use external perception and internal performance measures to monitor target achievement
and to identify necessary improvement actions.




Key Factors for Success
   Extent of Web 2.0 usage.
   Reaching critical mass.
   Inclusion in day to day work.
                                                 Source: McKinsey on Business Technology: The Rise of the networked Enterprise: Web 2.0 finds its payday,
                                                         No. 22, Spring 2011




                                    EFQM-Forum                Dr. Frank Schönefeld/ T-Systems Multimedia Solutions       25th/ 26th Oct. 2011          15
III. Interactive Exchange and Discussion with Audience




                Input for Final Version of Framework
                     – Call for Case Studies –



                         EFQM-Forum       Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   16
No 1                “Enterprise 2.0 will
LEADERSHIP   flatten leadership hierarchies.”


             EFQM-Forum    Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   17
No 2        “The best Enterprise 2.0 strategy
STATEGY            is to have none.”


          EFQM-Forum    Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   18
… and more …




               Let‘s start!!!



                 EFQM-Forum   Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   19
IV. Summary and Sharing


   Results of this session to be found:
      www.slideshare.net/frank_open (within the next 2 hours)
      Or search for e20_efqm_framework on slideshare.net




   Look also:
      www.efqm.org
      www.linkedin.com/groups/EFQM-Network-Sustainable-Excellence




                                 EFQM-Forum      Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   20
Dr. Frank Schönefeld                       T-Systems Multimedia Solutions
                        Member of Management Board                 Riesaer Straße 5
                        T-Systems Multimedia Solutions             D-01129 Dresden
                                                                   Telefon: +49 351 2820 - 0
                                                                   Telefax: +49 351 2820 - 5115


E-Mail:    frank.schoenefeld@t-systems.com                         E-Mail: frage@t-systems-mms.com
Web:       www.t-systems-mms.de                                    www.t-systems-mms.com
Blog:      www.rules-of-the-game.de                                www.dresdner-zukunftsforum.de
Twitter:   twitter.com/frank_open                                  www.webolution-das-buch.de
Bookmarks: delicious.com/frank_open ../PraxisleitfadenE20          MMS @ Xing               MMS @ Twitter
Xing:      www.xing.com/profile/Frank_Schoenefeld2                 MMS @ Facebook           MMS @ Flickr
LinkedIn: www.linkedin.com/Frank Schoenefeld                       MMS @ Slideshare         MMS @ Youtube




                                  EFQM-Forum             Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   21
VI. Backup




             EFQM-Forum   Dr. Frank Schönefeld/ T-Systems Multimedia Solutions   25th/ 26th Oct. 2011   22

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Efqm forum v 15_ohne animation

  • 1. EFQM Framework for Enterprise 2.0 T-Systems Multimedia Solutions GmbH Dr. Frank Schönefeld, Management Board Robert Bosch GmbH Michael Meyer, Chief Consultant EFQM Representatives
  • 2. Agenda I. Introduction. II. Mapping Enterprise 2.0 onto EFQM Concepts. III. Interactive Exchange and Discussion with Audience. IV. Summary and Sharing. EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 2
  • 3. I. Introduction Social Book- marking RSS Tagging E Blogs E 2.0 2.0 Tools Tool Wikis & Microblogs s Rich Media Mashups Content Social Networks „Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers“. (Andrew McAfee) EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 3
  • 4. II. Mapping Enterprise 2.0 onto EFQM concepts ? Sharing Trust Feedback Linking Amplification Enterprise 2.0 Openness Participation EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 4
  • 5. II. Mapping Enterprise 2.0 onto EFQM concepts ? Sharing Trust Feedback Linking Amplification Enterprise 2.0 Openness Participation EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 5
  • 6. II. Mapping Enterprise 2.0 onto EFQM concepts The Framework  Draft version finalized – not yet for distribution.  Under review.  To be released soon. EFQM Framework Enterprise 2.0 Contributors:  Michael Meyer, Robert Bosch, Germany.  Frank Schönefeld, Dada Lin, T-Systems Multimedia Solutions, Germany.  Siret Kegel, Elcoteq, Estonia.  Jens Wunderlich, Bearing Point, Germany.  Karita Mod, Telia Sonera, Sweden.  Ole Kristensen, Mads Petersen, Grundfos, Denmark.  Georgie Jadkov, NBU, Bulgaria.  Naomi Goossens, Vinciane Beauduin, EFQM. EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 6
  • 7. 1. Leadership 2.0 Leaders set and communicate clear values, ethics and expectations for internal and external use of social media. FOR ENTERPRISE 2.0, THIS COULD MEAN LEADERS:  Visibly demonstrating their commitment to a collaboration and social networking culture.  Being personally involved in ensuring that social media technologies are developed, deployed and integrated with the organisation's management system.  Using social media to engage with external stakeholders, based on a strong foundation of transparency and mutual trust.  Reinforcing a collaborative culture with the organisation's people.  Ensuring that the organisation is flexible and manages change effectively. EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 7
  • 8. 2. Strategy 2.0 Establish a clear strategy for what they want to achieve with Enterprise 2.0 (results) and how they want to achieve it (enablers). FOR ENTERPRISE 2.0, THIS COULD MEAN:  Deciding the fields of Enterprise 2.0 activities (customer interaction; internal collaboration integration of value partnerships).  Considering both opportunities and risks related to social media in establishing their strategy.  Using social media to develop and communicate the organisation’s overall strategy. EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 8
  • 9. 3. People 2.0 Understanding and developing the skills and competencies required to support the Enterprise 2.0. FOR ENTERPRISE 2.0, THIS COULD MEAN:  Aligning Enterprise 2.0 Initiatives and people plans to support the organisation’s strategy.  Understanding and developing the skills and competencies required to support the Enterprise 2.0.  Using social media to ensure alignment between individual and team objectives with the organisation’s goals.  Using social media to encourage effective communication & collaboration throughout the organisation. EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 9
  • 10. 4. Partnerships & Resources 2.0 Effectively exploiting the knowledge creation and management capabilities of social media. FOR ENTERPRISE 2.0, THIS COULD MEAN:  Using social media to develop collaborative partnerships with a variety of 3rd parties.  Ensuring appropriate financial and non-financial resources are available to support social media initiatives.  Equipment and materials are managed to add value to the Enterprise 2.0 environment of the organisation.  Managing the technology portfolio to support social media.  Effectively exploiting the knowledge creation and management capabilities of social media. EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 10
  • 11. 5. Processes, Products & Services 2.0 Integrating the use of social media in the organisation’s processes. FOR ENTERPRISE 2.0, THIS COULD MEAN:  Integrating the use of social media in the organisation’s processes.  Exploiting the use of social media for collaborative design and development.  Integrating the use of social media with marketing and promotion strategies.  Actively using social media to support the delivery of products and services.  Using social media to develop and enhance customer relationships. EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 11
  • 12. 6. Customer Results 2.0 Use external perception and internal performance measures to monitor target achievement and to identify necessary improvement actions. Key Factors for Success  „Listen“.  Not a one way channel.  Establish managed structures. EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 12
  • 13. 7. People Results 2.0 Use external perception and internal performance measures to monitor target achievement and to identify necessary improvement actions. Key Factors for Success  Raise your social media competency.  Faster exchange between digital natives and digital immigrants.  Listen and respond carefully. Empower. EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 13
  • 14. 8. Society Results 2.0 Use external perception and internal performance measures to monitor target achievement and to identify necessary improvement actions. Key Factors for Success  Transparency.  Accountability.  Participation. EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 14
  • 15. 9. Key Results 2.0 Use external perception and internal performance measures to monitor target achievement and to identify necessary improvement actions. Key Factors for Success  Extent of Web 2.0 usage.  Reaching critical mass.  Inclusion in day to day work. Source: McKinsey on Business Technology: The Rise of the networked Enterprise: Web 2.0 finds its payday, No. 22, Spring 2011 EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 15
  • 16. III. Interactive Exchange and Discussion with Audience  Input for Final Version of Framework – Call for Case Studies – EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 16
  • 17. No 1 “Enterprise 2.0 will LEADERSHIP flatten leadership hierarchies.” EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 17
  • 18. No 2 “The best Enterprise 2.0 strategy STATEGY is to have none.” EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 18
  • 19. … and more … Let‘s start!!! EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 19
  • 20. IV. Summary and Sharing  Results of this session to be found:  www.slideshare.net/frank_open (within the next 2 hours)  Or search for e20_efqm_framework on slideshare.net  Look also:  www.efqm.org  www.linkedin.com/groups/EFQM-Network-Sustainable-Excellence EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 20
  • 21. Dr. Frank Schönefeld T-Systems Multimedia Solutions Member of Management Board Riesaer Straße 5 T-Systems Multimedia Solutions D-01129 Dresden Telefon: +49 351 2820 - 0 Telefax: +49 351 2820 - 5115 E-Mail: frank.schoenefeld@t-systems.com E-Mail: frage@t-systems-mms.com Web: www.t-systems-mms.de www.t-systems-mms.com Blog: www.rules-of-the-game.de www.dresdner-zukunftsforum.de Twitter: twitter.com/frank_open www.webolution-das-buch.de Bookmarks: delicious.com/frank_open ../PraxisleitfadenE20 MMS @ Xing MMS @ Twitter Xing: www.xing.com/profile/Frank_Schoenefeld2 MMS @ Facebook MMS @ Flickr LinkedIn: www.linkedin.com/Frank Schoenefeld MMS @ Slideshare MMS @ Youtube EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 21
  • 22. VI. Backup EFQM-Forum Dr. Frank Schönefeld/ T-Systems Multimedia Solutions 25th/ 26th Oct. 2011 22