The document discusses developing an active web strategy to help businesses get noticed online. It recommends 10 steps including effective web design, search engine optimization, search engine marketing, publishing articles, implementing social media and email marketing, running referral programs, contests and surveys on the website, offline campaigns driving traffic online, and creating a focused plan to implement the most important activities. The overall message is that an active web strategy using these techniques can help propel a business to the forefront of its field and drive more potential customers to its website.
21. Questions For More Information Contact: Franco De Bonis [email_address] Mark Gaffney [email_address] T: 01 835 8800
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Hinweis der Redaktion
It is important to note that “Potential” is in blue. This is because there is a difference between websites developed to impress current customers and those developed to attract new customers. Ask – How many companies have websites? Ask – How many can tell me How many visitors per month you get Where did they find you Where are they from How long did they spend on your site How many pages did they view This information among others is critical in ensuring that your website spend is justified and that your website is working for you!
It is important to note that “Potential” is in blue. This is because there is a difference between websites developed to impress current customers and those developed to attract new customers. Ask – How many companies have websites? Ask – How many can tell me How many visitors per month you get Where did they find you Where are they from How long did they spend on your site How many pages did they view This information among others is critical in ensuring that your website spend is justified and that your website is working for you!
To understand how to achieve an “Active” web strategy, you need to get a basic understanding of the web and relevant technologies.
Are you ready to see the first ever website???
Doesn’t look very impressive, but it changed the world
It might seem that you are fighting a losing battle and that there’s no way you can compete with that many businesses, but that’s not true Remember that in many cases customers are looking for companies that are geographically close. Also the vast majority of businesses have passive sites and web strategies, so with a little effort it’s not that hard to get noticed.
Many people believe that when they run a search the search engine goes looking for pages in real-time. Clearly with 30 Billion pages to search through, even if it took one second per page your search would still take 347 days! By that time there would be hundreds of thousands of new pages and the same qty of removed pages! Explain 3 key parts: The Crawler The Database of Indexed and ranked sites The Query engine
Many people believe that the most important aspect of a site is how it looks to potential customers. Clearly aesthetics are important, but it is NOT the most important aspect. It’s no good having the most beautiful looking site if no-one ever sees it. So the most important thing is how it looks to a search engine.
Left hand side % clickthrough for page one positions. Basically 90% of people never go past page 1. If you’re not on page 1 you have no web strategy! But clearly not everyone can be on page 1, but remember: Niche keywords, most people do a poor job of SEO Note massive drop from position 1 to 2 Then steady decline for each position However position 10 is slightly more than 9 And position 1 & 2 of page 2 is higher than 10 of page 1
The last 3 points are very important!
Although these numbers are made up you need to remember that even if the cost per acquisition is the same, if you generate more leads then you will generate much more revenue and margin in real terms.
