Opportunities of social networks for HR, recruitment, soucing process

1. JJ Mois Année
March 2010
Social Networks Opportunities
for Human Resources
Enterprise 2.0 SUMMIT
October 2010 - Frankfurt
Franck La Pinta

2. October 2010 Enterprise 2.0 - Frankfurt
UGC
Social web
Rich contents
Rejection of traditional transmitters
awareness of their power as media
Equals relation
Transparency
Personalized contact
Take part in the dialog
Consumerist relationship
2
A new context
Legal framework hardened
High technicality
Low growth
Talents war
Less generous for remuneration
Less resistant
Less professional
Less ethical
USES OF THE
WEB
RELATIONSHIP
WITH
COMPANIES
OPPORTUNITIES
ISSUES
IMAGE OF
BANKING
SECTOR
EXTERNAL
ENVIRONMENT

3. October 2010 Enterprise 2.0 - Frankfurt 3
New challenges
Be open and approachable
Accept an equals relation
Take part in their eco system
Posture of listening
Explain more than tempt
Proximity and modesty
Postures
Adopt a pedagogic speech
Evidences instead of promises
Adapt the speech to the target
Go and meet the candidates
Initiate the dialog
Use the same tools
Means

4. October 2010 Enterprise 2.0 - Frankfurt
What changing ?
4

5. October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 = HR e-reputation
Discussion between applicants AND my
employer branding
Discussion between applicants
ABOUT my employer branding
What kind of discussions ?

6. October 2010 Enterprise 2.0 - Frankfurt
The candidate expérience
6
Société Générale web sites
Other web sites

7. October 2010 Enterprise 2.0 - Frankfurt 7
Consequences
Companies don’t decide
the topic,
the time and the place of
the discussion
Rule #2Rule #1
Online presence
is an element of the offer
and therefore
a criteria of choice

8. October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 eco system
JOB SEEKERSJOB SEEKERS
JOB SEEKERS
JOB SEEKERS
JOB SEEKERS
JOB SEEKERS

9. October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 eco system

10. October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 eco system

11. October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 eco system

12. October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 eco system

13. October 2010 Enterprise 2.0 - Frankfurt
HR 2.0 eco system
Focused targeting1 Discussions 2
Exchanges 3Relays of our brand4
4 objectives structure our presence on “the outer belt”

14. October 2010 Enterprise 2.0 - Frankfurt 14
HR web portfolio
VOLUME OF
CONTACTS
« HOT » INFORMATION
AND EXCHANGE
ONE WAY AND « COLD »
INFORMATION
INTENSITY
IMAGE
OBJECTIVES
RECRUITMENT
OBJECTIVES
VOLUME

15. October 2010 Enterprise 2.0 - Frankfurt 15
Thank you
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