Presentation on what to expect and how to use social media in 2014.

1. Social Media in 2014
Tips, Tricks and Tactics for Success

2. 1. Social media is about connection

3. Social connectedness is our
new way of life

4. We don’t like seeing ads in our
newsfeeds

5. We love buying (and we will) but we
don’t like being sold to

6. Success comes when relationships are
nurtured and values shared

7. People are looking for businesses who
offer:
•Help
•Entertainment
•Discounts
•Engagement
•Fun

8. When interaction is enjoyable, valuable, and
worthwhile to them – you’re winning!

9. 2. Social media isn’t new anymore

10. You have to think outside the square – get
creative and find ways to capture attention

11. Why do your customers
choose you?
That has to shine
through online too

12. 3. Images are vital

13. Photos on Facebook
53% more likes
104% more comments
84% more clickthrough
Images with Tweets
18% more clicks
89% more favourites
150% more retweets

14. The role of a graphic
designer is alive and well
but …. they’re now
designing for the digital
space

15. Use images to grab attention

16. Remember images
must be good quality,
fit properly and load
quickly

17. 4. Develop a memorable brand

18. Be clear on your brand.
Both visuals and
message

19. Be consistent and be bold

20. 5. Be Mobile Ready

21. Mobiles are on
the rise
mobile usage is expected to
exceed desktop use in 2014/2015

22. • Only link to mobile responsive
websites
• Use images that fit mobile
news feeds
• Use mobile ready applications
• Include clickable links

23. 6. Social media influences search

24. Search engines use
social to validate
you

25. 7. Content is the
star of the show

26. Find your voice and
share information rich
content

27. Before you post consider
“is this shareable?”

28. 8. The future is “Pay to Play”

29. Social ads are targetted,
cost effective, measurable

30. Assign a budget
to social media

31. 9. Which Platforms?
what is relevant and important to you …

32. Facebook

33. Twitter

34. Linked In

35. Google+

36. YouTube

37. Pinterest

38. Instagram

39. Examples – retail
Tee and Me
Started 17 January
th

41. Fun photos

42. Competitions

43. Discounts and Games

44. Examples – tourism
Australia.com
5.4 million likes
Very high engagement

46. Viral sharing
Triggered by
Friday Fan
Photos

47. Massive
engagement

48. Examples – service
AustralianArmy
High engagement

50. Informative

51. Real
stories

52. And real
people

53. When should
you get started?

54. NOW!

55. 2014 is your year to
embrace the new way of
communicating

56. Make it huge!
Please connect with me
Francine Bishop
www.mayvintraining.com.au
www.socialmediabusinessschool.com.au