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Web typography
1. Web Typography ( Helvetica Bold, 64pt )
thinking with types ( Georgia Italic, 36pt )
Francesco Fraioli
( Georgia Regular, 18pt )
@ Hackatron 09/04/2013
2. Hi,
I’m Francesco Fraioli, Skills:
I studied visual communication and
multimedia at the Department of Art and
Design at the Iuav University of Venice.
I graduated in April 2008 with a thesis project
which involved the design and implementation
of a social network to enable music
collaboration over the web. In June of that
year, I presented my thesis in H-Farm: here
begins the collaboration that gave birth to
Thounds.
Now I am a freelance interaction designer
linkedin
website
Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013
3. Web Design is 95% Typography
by Oliver Reichenstein - informationarchitects.net
“ Correct leading, word and letter spacing, active white
space, and dosed use of color help readability.
Use Text as user interface
”
Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013
6. Choosing a typeface
is not typography
by Oliver Reichenstein - informationarchitects.net
“ Information design is not about the use of good
typefaces, it is about the use of good typography.
Which is a huge difference. Anyone can use typefaces,
some can choose good typefaces, but only few master
typography.
”
Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013
7. Web Safe Fonts
http://www.w3schools.com
Serif Sans-Serif Monospace
suggested for paragraph suggested for headings suggested for paragraps
and code example
Georgia Arial / Helvetica Courier New
Platino Arial Black Lucida Console
Times Impact
Lucida
Tahoma
Trebuchet
Verdana
Comic Sans
Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013
8. Georgia Palatino Times
Georgia, serif "Palatino Linotype", "Book "Times New Roman”, Times, serif
Antiqua", Palatino, serif
Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013
9. Arial Arial Impact
Arial, Helvetica, "Arial Black", Gadget, Impact, Charcoal,
sans-serif sans-serif
sans-serif
Lucida Tahoma Trebuchet
"Lucida Sans Unicode", Tahoma, Geneva, sans-serif "Trebuchet MS", Helvetica,
"Lucida Grande", sans-serif
sans-serif
Verdana Comic
"Lucida Sans Unicode", "Comic Sans MS", cursive,
"Lucida Grande", sans-serif
sans-serif
Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013
10. Courier New Monaco
"Courier New", "Lucida Console",
Courier, Monaco,
monospace
monospace
Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013
11. 1. Font Size
The body of a web page has 16 px text by default.
1 em is a distance equal to the type size. In 6 point type, an em is 6 points.
Thus a one em space is proportionately the same in any size.
body { font-size:100%; }
h1 { font-size:2.25em; /* 16x2.25=36 */ }
h2 { font-size:1.5em; /* 16x1.5=24 */ }
h3 { font-size:1.125em; /* 16x1.125=18 */ }
h4 { font-size:0.875em; /* 16x0.875=14 */ }
p { font-size:0.75em; /* 16x0.75=12 */ }
Sizing text using the em unit is the next most appropriate approach.
The em is a true typographic unit and was recommended by the w3c from the
outset of css. Ems are a relative unit and act as multipliers based on the text
element’s parent element.
Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013
12. 2. Kern
Adjust the spacing between (letters or characters) in a piece of text to be printed
Don’t use letterspace without a reason!
Letterspacing lower case on the Web is particularly risky as only some faces
actually benefit from it
.kern { letter-spacing: -0.1em; }
...
<h1><span class=”kern”>T</span>rust</h1>
http://kerningjs.com/
http://type.method.ac/
Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013
13. 3. Line-Height
“ Vertical space is metered in a different way [to horizontal space]. You must
choose not only the overall measure – the depth of the column or page – but also
a basic rhythmical unit. This unit is the leading, which is the distance from one
baseline to the next.
”
Don’t using absolute units such as points or pixels to set up line-height.
p { font-size:1em; line-height: 1.25 }
Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013
14. 4. Break
Questo è Questo
sbagliato è corretto
Most important rule in typography is never leave a single word such
as a conjunction as last word in a text line.
In web design is quiet difficult to do it for a long paragraph but I suggest to do it
for headlines.
<h1>Questo<br/>è corretto</h1>
Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013
15. References
A practical guide Information
to web typography Architects
http://webtypography.net/ http://informationarchitects.net/
Robert Bringhurst’s book iA plans, designs, and builds
The Elements of Typographic Style digital products.
for web design
Cool links Books
http://typographica.org/ Thinking with types
http://www.markboulton.co.uk/ by Ellen Lupton
http://ilovetypography.com/
The Elements of Typographic Style
http://www.typetester.org/ for web design
by Robert Bringhurst
Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013
16. Thanks ( Helvetica Bold, 64pt )
and don’t use Comic Sans ( Georgia Italic, 36pt )
Francesco Fraioli
( Georgia Regular, 18pt )
@ Hackatron 09/04/2013