Context Is King: Lessons from Online Communities
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A talk about how Context is the most important thing in social media design. I presented this at BayChi on October 14, 2008
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Context Is King: Lessons from Online Communities
- 1. Context is King Lessons from Online Communities October 14, 2008 F. Randall Farmer
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- 15. Consumers Producers Provider (You!) Maximized value creation
- 16. Me We It
Hinweis der Redaktion
- Hello. For those in the back, this Wiley comic reads âWhy Context Matters at the Stephen King Dinerâ, features a man entering a diner where todayâs special is âShepherd Pieâ â and there is a hat, glasses and sheep herders crook on the floor while anthropomorphic sheep are serving a meal to other sheep â and theyâve all noticed the man arriving⊠This sort of context error happens all the time to web developers when they decide that user-generated-content is going to play a significant role in their products â âWeâll just add a wiki, or a message board, or a social networkâŠâ Like with the ambiguity of language in the cartoon, the productâs context(s) can lead to faulty choices that can cause grave business judgment errors. This talk provides some lessons from real life case studies which should help you learn how to recognize many of these context errors. ⊠and there will be singing, and dancing âŠ