Opportunity pitch for PAKO mobile app - Entrepreneurship course @ IE Business School.

1. city & travel
here your eye
PAKO
companion

2. passengers have problems paying for Metro travel
6 out of 10
on a regular basis

3. ACCESS
PUBLIC
TRANSPORT
USE
LESS
INFORMATION
INCREASE
&

4. Mobile
Payment
Faster
Use RFID Technology
On Demand Travel Information
More Convenient
Automatic Top-Up
Travel Card Management
Always With You
ACCESS

5. city & travel
your best
PAKO
companion

6. BIG DATA
Personalised advice on faster routes,
local information, activities,
and places to go next.
INFORMATION

7. PATTERNS
BEHAVIOUR
PREDICTIONS
IDENTIFY

8. Pay for Metro
Get Travel Info
Suggested Ads
Places to eat
News articles
Attractions
Local Deals
personalised
predictive Ooh!
Better routes
New Destinations
Warnings
city & travel
your best
PAKO
companion

9. PAKO
Predictive
data mining
models
Better Ad
targeting!

10. THE MARKET
Spain: first in Europe for smartphones
market penetration
22 million smartphone users in Spain
4 million apps downloaded each day
1.5 billion metro rides per year
51% of people ride the metro everyday
Madrid growing propulation

11. CHALLENGES
Metro de Madrid partnership & integration
Initial monetisation, focus on scalability