Learn how to use Social Media when marketing for a B

1. April 28, 2010
Sept
Social Media and how to
use it in B2B Marketing

2. Sept
Agenda
Online Objectives;
Why engage in social media marketing?
Content Marketing;
What happens when it works?
Low Hanging Fruit;
Easy & low cost things companies can do
An Ecosystem Approach;
The pro approach
A Case Study;
ActiveConversion

3. Credibility
Sept

4. Sept
Website Investment
Highly Professional, Valuable content that engages;
Visually Attractive, Easy Case studies, whitepapers,
Navigation webinars, special offers

5. Sept
Seth Godin on Social Media
What matters is where are the real
relationships?
Networking is always important when it is real,
always a useless distraction if it is fake.
What the Internet has allowed is an enormous
amount of fake networking to take place.
How you get [real relationships] is by going out
of your way for them, by earning the privilege of
one day, having that connection, being
worthwhile.
http://www.youtube.com/watch?v=r0h0LlCu8Ks
Or search “Seth Godin on Social Media” in YouTube

6. Sept
Content Marketing
Returning Visits, Sharing,
Interactive Credibility, Real
Valuable Video & Webinars Relationships
Content: Downloadable
Case Studies, Content
Whitepapers

7. LowSept
Hanging Fruit
• Get accounts with key social media
– LinkedIn
– Twitter
• Put “follow us” buttons on in your website navigation
• Follow Blogs + Media

8. Sept
LinkedIn
- Get a profile, follow SEO best practices, link to your home page
- Join Groups, participate in discussions (no sales pitch!), link to website assets
- Avoid “updates” that prospects would find useless
- Start a Group

9. Sept
Twitter
- Follow people useful to your customers and prospects
- Re-tweet useful tweets
- Avoid “updates” that prospects would find useless

10. Sept
Blogs + Media
- Follow relevant blogs, post comment
- Push valuable blog/media postings to you LinkedIn and Twitter pages
- Always link your profile name to your website

11. Sept
Expertise Generates
The Ecosystem Approach
Interest and Credibility Website
using Marketing Automation
Your Credibility
Blog
Prospects
Push content to Blog,
distribute via Social Push content to
Prospects via social
and email

12. Sept
Newsletters vs.
Blogging
For the same amount of effort,
leverage the content to the
social ecosystem
The blog becomes a
repository of Marketing
and Sales collateral

13. Sept
Hootsuite

14. Sept
Case Study: ActiveConversion
Social Media Cloud Blog Website Assets Website
Marketing Automation

15. FoundPages
Sept