10. Option cards
Write down the big numbers and
growth engines you’re
considering, one per card.
Sticky
Paid Acquisition
Viral
11. Option cards
Write down the big numbers and
growth engines you’re
considering, one per card.
Sticky
Paid Acquisition
Viral
Acquisition
12. Option cards
Write down the big numbers and
growth engines you’re
considering, one per card.
Sticky
Paid Acquisition
Viral
Acquisition
Activation
13. Option cards
Write down the big numbers and
growth engines you’re
considering, one per card.
Sticky
Paid Acquisition
Viral
Acquisition
Activation
Retention
14. Option cards
Write down the big numbers and
growth engines you’re
considering, one per card.
Sticky
Paid Acquisition
Viral
Acquisition
Activation
Retention
Referral
15. Option cards
Write down the big numbers and
growth engines you’re
considering, one per card.
Sticky
Paid Acquisition
Viral
Acquisition
Activation
Retention
Referral
Revenue
19. Business model prototyping
No writing on the canvas - use post-its
Use the post-its as you discuss. Move them around.
3 minutes max per model - quantity over quality
Tip - aim for around 4-7 post-its per model
23. How do
authors
prebuild Evan can intro
customer lists? me to Joe at
Will ppl buy pet Initrode.
food on
Facebook?
One dynamic per card.
1 -3 dots per card.
24. How do
authors Sell to y2k
prebuild Evan can intro software houses
customer lists? me to Joe at through Initrode
Will ppl buy pet Initrode.
food on
Facebook?
One dynamic per card.
1 -3 dots per card.
26. Lock-in
through re- Will this offer
installation differentiate
costs. against GMail?
27. Lock-in
through re- Will this offer Big funding,
installation differentiate scale userbase
costs. against GMail? through paid
channels.
28. Lock-in
through re- Will this offer Big funding,
installation differentiate scale userbase
costs. against GMail? through paid
channels.
Greater cloud
adoption
opening a
market?
Editor's Notes
[Useful exercise - use the canvas to spot gaps and ask questions in someone else’s model.] 5 minutes each.\n
Ask about dyanmics and look for inconsistencies. Customer segment - how do they find out about you? Value proposition - where do people feel comfortable buying this kind of thing? What the hardest part to deliver it - do you have the resource/activity in place?\nAsk them to talk about the customer experience starting with not knowing a solution, to being a happy customer. \n\n
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[The Business Model Canvas visually enhances conversations, so everyone has a clearer idea of what’s being discussed.]\n
[There are many paths to your vision, and if you get stuck on one that doesn’t work, you’re probably committing your vision to failure. So understand your options.] Sex positions.\n
[In groups, we’re using the canvas to explore multiple ideas.]\n
Work on options of your own startup. \n1. Get your segmentation cards. Think of as many value propositions as possible.\n2. Pick one interesting new VP. If Steve Jobs was your business partner, what business model would deliver it?\n3. You have €10M but you need to spend it in a month. What do you launch?\n4. You have 48 hours to launch your business - ready to handle customers and take money - what’s your model?\n
physchological trauma after the wall of noise. conflated ideas. charisma bias. complicated visions that makes sense only to you. You’ll find you only vaguely remember conversations, miss opportunities, and when explaining your idea - people will find it confusing. Option cards will help you.\n
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Explain Business Model Evironment on a flipchart. (Industry forces (inc competition), Macroeconomic forces (inc funding cycles), Trends (Political, Economic, Social, Tech) and Market forces (including market needs)\n
Explain Business Model Evironment on a flipchart. (Industry forces (inc competition), Macroeconomic forces (inc funding cycles), Trends (Political, Economic, Social, Tech) and Market forces (including market needs)\n
Explain Business Model Evironment on a flipchart. (Industry forces (inc competition), Macroeconomic forces (inc funding cycles), Trends (Political, Economic, Social, Tech) and Market forces (including market needs)\n
