Raurica Foundation is the sole organization in India that addresses the needs of the imprisoned, unemployed as well as the medically ill people. We operate in a distinctive manner wherein there is no intervention of the government and other bodies regarding our functionality and funding.

1. Raurica Foundation
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Industry Analysis
Undoubtedly NGO is a sector which is looked up to with a respectable eye.
Helping people who are in need is the most humble thing to do and is pleasurable
for anyone. It is assumed service of people is service to God.
All of us have the desire to do something good for the deprived sections of the
society. But we miss on the correct medium to reach people. Therefore to find
out the solution for all these matters, NGOs have come up.
People trust on such institution due to the transparency of the operation and no
hidden cost. Statistics showpopulation engaged with welfare organization feels
satisfied and happy than pursuing corporate jobs. With imbibing the leadership
skill in one the NPOs aids in socio and economic development.
It’s a way towards the growth of the society and a medium to eradicate ill from
the society. These programs help one to discover themselves and change the
perspective of things.
http://www.rauricafoundation.org/
We cannot expect only from the government to make a change, small efforts
from our end can do a lot of good to the people, Thus the foundation like ours
gets evolved to do the well being.
Executive Summary
Raurica lays the foundation towards assisting people who require medical
treatment and then likewise create employment opportunities for youth through

2. Raurica Foundation
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medial courses at a minimal fee with further extending the hand of support for
prisoners of India who require legal advice, at free of cost.
Problem: It is a known fact that medical bills are unaffordable for the
economically deprived people. They have to sell their properties to pay a huge
amount if their family is suffering from a dreadful disease.
Solution: Thus to help those we have the facilities of free medical treatment at
private hospitals wherein the list of doctors who are associated with us is listed
on our website. And anyone who is getting checked up with these doctors does
not have to pay any amount. We initiate regular health checkup camps too.
Problem: Secondly we are concerned towards the prisoners of the Jail who have
completed their duration of punishment but they lack enough resources to come
out of the cell. And we stand for those who are innocent and struggling for
justice.
Solution: Thus our team of lawyers helps them in finding out the right solution to
the matter through legal advice. With the regular visits in the lockups, we come
across those who are innocent but they do not have sufficient knowledge to fight
for their worth. We cater to their needs.
Problem: Employment is a huge concern in our country there are many educated
ones who are wandering in the market for the right job opportunity. The
voluminous amount of fees for the professional courses is the far-reaching cry for
them. Acquiring loan and paying the interest later is another task that not
everyone prefers.
Solution: Thus we provide employability to the younger generation who possess
the capability but lacking the correct push. Therefore we arrange the courses at
medical institution with a price that is reasonable.

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TARGET CUSTOMERS
People Requiring medical support: Those who are in need of medical aid but are
unable to fulfill their requirements. People who are dependent on government
hospitals backing, to reach places where the unavailability of proper doctors and
care is a botheration.
Prisoners of India: Disparity of the prisoners is a known fact the kind of horrific
and tragic situation which a convicted goes through is traumatic. Poor hygiene,
violent clashes among inmates and the subhuman living condition is evident.
But the dreadful reality is that 60% the people in the Indian jails are under trial -
(people who have not convicted any crime and currently on trial in a court of law.)
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The youth of India: India consists of maximum young generation population.
Being the fastest growing economy, it is counted among the nations having the
high numberof jobless masses too. Education and employability go hand in hand.
The improper education system and inadequateness of opportunity for the youth
aregloomy. Thus we focus on those who are capable but are lacking efficient
guidance.

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Competitor Analysis
Our motive does not compete with any firm as we believe each one of them is
doing their job uniquely. We have our own path to work upon. But to enlist a few
names in each specific domain that would highlight how we differentiate from
others.
Legal Assistance for Prisoners
Name of the
organization
What assistance they
provide
Reach
Lex Alliance Foundation Spreads awareness and
helps those who require
legal support
Rural Population
i- Probono Lawyers who wish to
help people can come
forward
Metro Cities
Rauracia Foundation We try to personally
connect with the
convicted and let them
know how we can aid
them.
All Over India
Medical Aid
Name of the
organization
What assistance they
provide
Reach
Raphael Helps people suffering
from TB
Uttarakhand
Tanker Foundation Help people with dialysis
and Kidney Transplant
Tamil Nadu
Rauracia Foundation We provide all sort of
medical treatments at
the private hospital.
Irrespective of the
disease.
All Over India

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Competitive Advantage
 In general, the NGO’s do not extend their services to the whole nation
 We assist people with having no monetary limit in the medical treatment
 We connect with the prospective needy prisoners and inform them that their
plight can be improved through legal jurisdictions
 No other NGO under one umbrella is looking after imprisoned, aiding in
medical treatment and generating employment opportunities
 There is no hassle of funding from the institution as the people’s money is
used for other person’s prosperity
 Campaigning through TV game shows where the amount received goes for
the welfare of people
 We create a marketing mechanism, where the donor and people who are in
need are targeted at the same time
 It’s privately owned thus no government intervention persists and the
operation of the NGO is unique. http://www.rauricafoundation.org/
 http://www.rauricafoundation.org/
https://www.ngoadvisor.net/top100ngos/
BRAC
https://www.ngoadvisor.net/ong/brac/

7. Raurica Foundation
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Marketing & Sales Plan
Our target customer is each and every individual who is the resident of India.
People for whom we are catering the service are important like prisoners, one
looking for a job and those who require medical assistance. At the same time, our
marketing strategies highlight to the donors likewise.
It is a people-oriented organization, thus propagating our idea and message has
the sole idea to motivate the professionals and the organization to volunteer
them for this noble job.
There are several prisoners in the jail who are innocent and serving the
punishment, therefore our promotional events strive to reach them through
campaigning and providing facilities to them so that they can know about us
better. And who is in need can approach us. Our list of authentic lawyers would
always be there for them.
Medical treatment is too expensive these days and an average middle class finds
it difficult to cope up with the situation. Thus to resolve their grievances we
support an individual with all respect.
Employment is a huge issue in our country, paucity of the job is a reason and the
high cost of courses is another deal for the youth nowadays, thus Raurica tries to
enable them with the course which brings out a job opportunity for them at
minimal fee structure.
http://www.rauricafoundation.org/
Thus our marketing methodology revolves around people who are in need so that
they are aware of the platform like ours and the one who is willing to help them.
With the only vision to unite volunteers of the organization, we will look forward
toexpanding our efforts in India. A website that grows, is user-friendly and helpful
for the people.

8. Raurica Foundation
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The various marketing mechanism used by us are:
The door to Door Marketing: We believe in personal touch thus we have
personnel who will go on explaining people door to door about our cause to the
people. And then folks can donate as per their preference or look out for our
offerings.
TV Shows: Multimedia is the best form to communicate any message which
relates to social wellbeing. Thus we will be broadcasting the show on the
television which would be a game show based on the famous series of
KaunBanegaCrorepati, and then the winning amount accrued by the winner
would go to our fund to help people. We intend to get the show hosted by
“Govinda” the Bollywood superstar so that his personal aura may leave an impact
on the minds of the audience for the betterment of people.

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SMS Marketing: An effective medium to inform people what we are into as
everyone uses the cellular phone nowadays. Each donor receives a thank you
message for their help and kindness. As we keep into account each effort showed
provided to us.
Social Media Marketing: We cannot leave the world of the internet behind these
days. The social media platforms are the game changer, it is said what you see
stays in the memory for a long time, this promotion of our work through the
Facebook, Instagram is expected to bring out good response from the people.

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Campaigning:anEssential platform to help masses get informed of what we are
doing and the purpose behind it. The banners, billboards, logos etc. create the
interest among from all walks of people to know what’s happening around.
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E-Mail Marketing: We believe in establishing a relationship with our donors and
the prospective individuals. It is expected one who contributes to the cause will
definitely like to know the improvements which we created. Thus through
emailmarketing, we upgrade constantly the donors and the people about the
progress made up to date.

11. Raurica Foundation
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NGO Registration
http://www.giveindia.org/certified-indian-ngos.aspx
Team
We often observe the functionality of NGOs/NPOs that has a systematic
organization structure. Wherein the top management consists of the board of
directors and middle level constitutes the administrative manager,
communication,and program manager. This whole hierarchy requires a lot of
coordination and they have to adhere to a lot of rules and regulations and several
grants for any proposal to execute.
We do not follow a team structure which follows the hierarchy and different level
of Management. Rather we empower each department and they have the
flexibility to work as per their situation.
Our Team or working bodies are:
Private Hospitals - We provide funds to the well-known medical institutions and
doctors for any kind of treatments. We facilitate our service to the major cities of
India.
Private University – We are associated with the educational institution where we
support them to provide all major courses at the nominal fees. They area
particular medical school in general.
Prisons of India - We have the team of lawyers who do the regular visit to the
lockup and try to resolve the grievances of the prisoners who are innocent. Or the
one who has completed their tenure of punishment but do not have enough
resources to continue with their livelihood.
Thus with no involvement of any additional manpower, we have extended the
services at the prominent locations. It is like one just needs to be aware of us and
avail the service. As there are no middlemen and the one who is doing his duty
has to do the same but the fees and expenses are incurred by us.

12. Raurica Foundation
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Financial Plan
Normally, an NGO is funded by the foundations and funding agencies. Therefore
they have to fulfill certain parameters, terms and conditions and certain
guidelines. One has to adhere to the eligibility criteria which are in relation to the
applicant and its organization. This proves to be a lengthy and cumbersome task
in many instances.
A Non-profit organization is usually funded by some organization and government
body this is an evident fact. But ours is a privately owned NGO which solely
functions through our funds. We welcome all those who will come forward to
help people in need.
Thus whatever fund is available to us would go for the development and
infrastructure of the organization. The amount collected would be used in for the
medical treatment of the patients. The second initiative is in the direction to help
people in the jail to deal with the legal processing.
Right now we cannot give the clarity for how much amount we possess as the
collection of the amount would never be certain. Henceforth, future cannot be
predicted but we aspire to grow our wings towards the whole country.
Thus we cannot comment on the right figures and progress on the five-term basis.
Our motto lies to fetch money from masses but it is completely discretionary on
the individual how much they are willing to contribute to the social cause.
We follow our transparency and share the progress made by us through the
access to annual reports in the public.

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Raurica Foundation Health
http://www.rauricafoundation.org/health/
Raurica Foundation Legal
http://www.rauricafoundation.org/legal/
Raurica Foundation Core values
http://www.rauricafoundation.org/core-values/