Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
The Future of 
Content 
Distribution 
Tuesday, December 16, 2014 
Hashtag: #tech14 
M i k e L e e , S t r a t e g y A d v ...
Concepts 
• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t 
• 2 C o n t e n t d e l i v e r y i n t h e r e s p o...
AARP Near Me API to wearable 
AARP 
Member 
Advantages 
app 
using 
Near 
Me 
API 
@techconf #tech14
AARP Near Me API to wearable 
Yelp 
Monocle 
View 
Google 
Glass 
Compass 
App 
@techconf #tech14
AARP Near Me API to wearable 
@techconf #tech14 
Prototype 
AARP 
App 
for 
Google 
Glass: 
Discounts 
Compass
Concepts 
• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t 
• 2 C o n t e n t d e l i v e r y i n t h e r e s p o...
A peek at AARP Everywhere 
@techconf #tech14
A peek at AARP Everywhere 
@techconf #tech14
A peek at AARP Everywhere 
@techconf #tech14
A peek at AARP Everywhere 
@techconf #tech14
Concepts 
• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t 
• 2 C o n t e n t d e l i v e r y i n t h e r e s p o...
Invisible and predictive apps 
@techconf #tech14 
Mary 
Meeker’s 
Annual 
Internet 
Trends 
Report
Invisible and predictive apps 
@techconf #tech14
Invisible and predictive apps 
@techconf #tech14 
Google 
Now 
PredicGve 
Knowledge 
Boxes
Concepts 
• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t 
• 2 C o n t e n t d e l i v e r y i n t h e r e s p o...
Activity tracker linked to loyalty program 
@techconf #tech14 
AARP 
Rewards 
For 
Good 
on 
AARP.org
Activity tracker linked to loyalty program 
@techconf #tech14 
AcGvity 
trackers 
including 
the 
Fitbit 
(#3)
Activity tracker linked to loyalty program 
@techconf #tech14 
Walgreens 
Balance 
Rewards 
for 
Healthy 
Choices
Concepts 
• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t 
• 2 C o n t e n t d e l i v e r y i n t h e r e s p o...
The resurgence of internet audio 
Runaway 
hit 
serial 
podcast 
Audio 
without 
the 
book 
@techconf #tech14 
Narrated 
n...
Concepts 
• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t 
• 2 C o n t e n t d e l i v e r y i n t h e r e s p o...
Forrester Research Mobile Mind Shift 
@techconf #tech14 
Forrester’s 
thinking 
about 
“mobile 
moments” 
collected 
in 
a...
Forrester Research Mobile Mind Shift 
@techconf #tech14 
Template 
for 
ploWng 
mobile 
moments
Forrester Research Mobile Mind Shift 
@techconf #tech14 
Worksheet 
to 
think 
through 
implemenGng 
mobile 
moments
@techconf #tech14 
Mark To b i a s 
P r e s i d e n t 
Pantheon 
mark@panth.com 
7 0 3 - 8 3 5 - 9 3 3 0 
@mtobias 
Contac...
Nächste SlideShare
Wird geladen in …5
×

Supplementary slides for ASAE Tech2014 Panel on: The Future of Content Distribution

1.306 Aufrufe

Veröffentlicht am

https://www.technologyconference.org

Veröffentlicht in: Bildung
  • Loggen Sie sich ein, um Kommentare anzuzeigen.

Supplementary slides for ASAE Tech2014 Panel on: The Future of Content Distribution

  1. 1. The Future of Content Distribution Tuesday, December 16, 2014 Hashtag: #tech14 M i k e L e e , S t r a t e g y A d v i s o r, AARP M a r k To b i a s , P r e s i d e n t , P a n t h e o n Mike Lee’s Supplemental Slides
  2. 2. Concepts • 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s @techconf #tech14
  3. 3. AARP Near Me API to wearable AARP Member Advantages app using Near Me API @techconf #tech14
  4. 4. AARP Near Me API to wearable Yelp Monocle View Google Glass Compass App @techconf #tech14
  5. 5. AARP Near Me API to wearable @techconf #tech14 Prototype AARP App for Google Glass: Discounts Compass
  6. 6. Concepts • 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s @techconf #tech14
  7. 7. A peek at AARP Everywhere @techconf #tech14
  8. 8. A peek at AARP Everywhere @techconf #tech14
  9. 9. A peek at AARP Everywhere @techconf #tech14
  10. 10. A peek at AARP Everywhere @techconf #tech14
  11. 11. Concepts • 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s @techconf #tech14
  12. 12. Invisible and predictive apps @techconf #tech14 Mary Meeker’s Annual Internet Trends Report
  13. 13. Invisible and predictive apps @techconf #tech14
  14. 14. Invisible and predictive apps @techconf #tech14 Google Now PredicGve Knowledge Boxes
  15. 15. Concepts • 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s @techconf #tech14
  16. 16. Activity tracker linked to loyalty program @techconf #tech14 AARP Rewards For Good on AARP.org
  17. 17. Activity tracker linked to loyalty program @techconf #tech14 AcGvity trackers including the Fitbit (#3)
  18. 18. Activity tracker linked to loyalty program @techconf #tech14 Walgreens Balance Rewards for Healthy Choices
  19. 19. Concepts • 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 O l d m e d i a r e b o r n • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s @techconf #tech14
  20. 20. The resurgence of internet audio Runaway hit serial podcast Audio without the book @techconf #tech14 Narrated news Audio UI
  21. 21. Concepts • 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s @techconf #tech14
  22. 22. Forrester Research Mobile Mind Shift @techconf #tech14 Forrester’s thinking about “mobile moments” collected in a highly regarded book
  23. 23. Forrester Research Mobile Mind Shift @techconf #tech14 Template for ploWng mobile moments
  24. 24. Forrester Research Mobile Mind Shift @techconf #tech14 Worksheet to think through implemenGng mobile moments
  25. 25. @techconf #tech14 Mark To b i a s P r e s i d e n t Pantheon mark@panth.com 7 0 3 - 8 3 5 - 9 3 3 0 @mtobias Contact Us Mike Lee S e n i o r A d v i s o r, D i g i t a l S t r a t e g y AARP D i g i t a l S t r a t e g y & O p e r a t i o n s mslee@aarp.org @c u r i o u s l e e

×