Simpler business planning model - keep focused on the benefits.

1. Business plans
Jon Foster-Pedley, dean and director
Henley Business School, Africa
University of Reading, UK
Africa’s only international business school with triple
international accreditation
jon@fosterpedley.com

2. Why Business Plans?
Clarity
Funding
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3. Business idea generation path:
© JFP 2013
{ ------------------ 80% ---------------- } { ----20% ---- }
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4. Back of the envelope stages – GE restructuring by Jack Welsh
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5. Back of the envelope stages – 360 branding by Ogilvy
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6. Business models need to be:
jon@fosterpedley.com © JFP 2013

7. Business models need to pass the:
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8. Successful entrepreneurs know how to:
jon@fosterpedley.com © JFP 2013

9. Fundability
• Sources of funds vary, and so do the
funders’ aims and priorities
– Banks
– VC (1 in 100 proposals funded)
– Private equity
– Angels
– Agencies (EU, Government, donors etc)
– Crowdfunding
– Business partners
jon@fosterpedley.com

10. Secrets of success
• Get ATTENTION
• Make it readable
• Make it simple - shorter plans take longer…
• Understand benefits – not just advantages
• Do your homework
• Present your ideas in person, over over the
phone at worst
jon@fosterpedley.com

11. The 10 page business plan - PowerPoint
Page 1
Name, contact details
Tagline or soundbite
{the business in a few words}
Adapted from and thanks to David Cowan http://whohastimeforthis.blogspot.com
jon@fosterpedley.com

12. The 10-page business plan
Page 2
Mission and purpose
{achievable, but not yet achieved}
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13. The 10-page business plan
Page 3
The team and their backgrounds
{Founders, backers, advisers, CEO, future
backers}
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14. The 10-page business plan
Page 4
The pain
What is the problem?
{Where is the pain, its level; where is it being felt
?}
Explain the inability of current solutions to satisfy
the need.
jon@fosterpedley.com

15. The 10-page business plan
Page 5
The answer
{Your solution in terms of product or
services. Explain its benefits and how it
solves the problem}
jon@fosterpedley.com

16. The 10-page business plan
Page 6
The technology and methodology
{Elaborate your unique approach and if
appropriate mention patent and intellectual
property status}
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17. The 10-page business plan
Page 7
Progress and successes to date
{Sales, distribution, licensing,
endorsements, agreements, support.
Show logos, numbers, testimonials etc}
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18. The 10-page business plan
Page 8
Sales strategy
{Show expected cost of customer
acquisition}
jon@fosterpedley.com

19. The 10-page business plan
Page 9
The competition
{Realistic appraisal. Anticipate the competitive
response. Big competitors are vulnerable too}
Show market size estimates
jon@fosterpedley.com

20. The 10-page business plan
Page 10
The money
Earnings statements, historical and forecast.
For each time period add headcount and cash
balance.
{Show top and bottom line three years out and how
much capital needed now and later}
Prepare lots of backup slides in the appendix.
jon@fosterpedley.com