You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - Forward Progress

ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
You’re Either LinkedIn
Or You’re Out!
You’re Either LinkedIn Or You’re Out!

Or You’re Out!
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Trained and Coached over 95,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Relationship Marketing, Social Selling, Event Management and
Production, Web Seminars, eLearning, Lead Generation and Conversion
Social Networking, Email Marketing
• Over Two Billion Dollars in Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Insurance, Real Estate, Banking, Professional Services,
Legal, Accounting, Technology, Marketing Agencies, Coaching and
Training, Higher Education and Channel Sales…

Or You’re Out!
Social Networks
Where Do You Stand Now?
YOU
ARE
HERE

Or You’re Out!
Social Network Efforts
Why do they often not work for organizations?
MINDSET!MINDSET!

Or You’re Out!
Social Media – Why?
• Reputation
• Protection
• Visibility
• Referrals
• New Business

Or You’re Out!
Social Selling
• Relationship Marketing
• Community
• Reputation
• Social Reach
• Referrals
• New Business

Or You’re Out!
The Issue with Social Networks
• “I don’t have enough time”
• “I don’t know what my voice should be”
• “I worry about negative comments
• “I don’t know what to post”
• “I’m worried about what people will think”

Or You’re Out!
The Popularity of Social Networks
• Cause
• Fear of Missing Out (FoMo)
• Need Connection
• Effect
• Facebook: Over 1.8B Members
• LinkedIn: Over 350M Members
• Twitter: Over 645M Active Users
• Google+: Over 300M Active Users

Or You’re Out!
Why Online Social Networks?
• Interactive
• People Respond Well
• Builds Trust
• Builds Community
• Networking!
• Viral Activity
• Sharing

Or You’re Out!
Social Networks We Already Know
• Ourselves
• Our Business
• City/Country Clubs
• Chambers
• Industry Clubs
• Organizations
• Alumni
• Charities
• Religious/Health
• LinkedIn Groups

Or You’re Out!
How Many Contacts Do You Have That You
Cannot See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?
NO MORE
JUST ONE TO
ONE!

Or You’re Out!
The LinkedIn Network

Or You’re Out!
2015 LinkedIn Stats - Growing
• LinkedIn Has Over 350 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page
• 1 in 3 professionals has a LinkedIn profile
• Average time spent on LinkedIn Daily is 17 minutes
OVER 1,000 to 1

Or You’re Out!
#1 -Your Professional Profile
• Complete Profile
• Step One - Social Selling
• Your First Conversation
• Be Clear
• What will you for others?
• Why & How?
• What do you want/need?

Or You’re Out!

Or You’re Out!
Express Yourself

Or You’re Out!
Visual Impact

Or You’re Out!
Share Skills and Manage
Endorsements

Or You’re Out!
#2 - Adding Connections
Your Social Reach
• Are you on LinkedIn?
• Is it ok if we connect?
• Step Two – Social Selling
• Get social!

Or You’re Out!
Remember
1.Be personal
2.Reference meeting
3.Include personal info
4.Set appointment
5.Add phone number

Or You’re Out!
#3 - Posting – Starting a
Conversation
• When you post, you are talking!
• What does your audience want?
• What do they need?
• What are you passionate about?
• What will showcase your personality?
• What can you provide?
Step Three
Social Selling

Or You’re Out!
Value Based Posting

Or You’re Out!
Homepage Interaction

Or You’re Out!
#4 - Engage with Connections’
Activity
Step Four – Social Selling
Your Networking Event!

Or You’re Out!
Search and Message

Or You’re Out!
Set the Hook - Convert
Power
Move

Or You’re Out!
#5 - Group Networking
Step
Five
Social
Selling

Step 5+ - Jobs – Seek and Find!
Or You’re Out!

Jobs – Seek and Find!
Or You’re Out!

Or You’re Out!
Assignment
• Fix Your Profiles – Look Good!
• Be Complete – Be Relevant
• What will you do for others?
• What do you want/need?
• Add new items!
• Be Social = Social Selling
• Have Meaningful Conversations
• Provide Value - Be Present!
• More?
Or You’re Out!

Or You’re Out!
Q & AQ & A
Or You’re Out!

Or You’re Out!
Thank You!Thank You!

Or You’re Out!
Connect WITH us!
Dean@ForwardProgress.net
TWITTER: Twitter.com/FwdProgressInc
TWITTER: Twitter.com/DeanDeLisle
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
LINKEDIN: LinkedIn.com/in/DeanDeLisle
www.ForwardProgress.NET
www.SocialJack.com
www.DeanDeLisle.com

You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - Forward Progress

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