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Windy City Summit: Social Networks - How to Be Compliant and Competitive - 2014 - Dean DeLisle - Forward Progress

  1. ForwardProgress.NET @FwdProgressInc Social Networks
  2. ForwardProgress.NET @FwdProgressInc Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Train and Coach over 2,000 people per month • Trained and Coached over 85,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands of People using Internet Based Lead • Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking Educational and Channel Sales…..
  3. ForwardProgress.NET @FwdProgressInc Accelerated Learning • Less Time – Learn More • Paired Share – Timed Interaction • Raise Hand – Return to Content
  4. ForwardProgress.NET @FwdProgressInc Social Networks Where Do You Stand Now? YOU ARE HERE
  5. ForwardProgress.NET @FwdProgressInc The Changing Landscape • The Market • The Information • The Client
  6. ForwardProgress.NET @FwdProgressInc The Issue with Social Networks • “I don’t have enough time” • “I don’t know what my voice should be” • “I worry about negative comments • “I don’t know what to post” • “I’m worried about what people will think”
  7. ForwardProgress.NET @FwdProgressInc Social Network Efforts Why do they often not work for organizations? MINDSET!MINDSET!
  8. ForwardProgress.NET @FwdProgressInc Current Use of Social Networks? • Blogs • Articles • Postings • Status Updates • Emails • Video/Photo • Links
  9. ForwardProgress.NET @FwdProgressInc Why Online Social Networks? • Interactive • People Are More Responsive • Builds Trust • Builds Community • Viral Activity • Sharing
  10. ForwardProgress.NET @FwdProgressInc Social Networks We Already Know • Ourselves • Your Company • Windy City Summit • City/Country Clubs • Chambers • Industry Clubs • Organizations • Charities • Religious/Health • Network Groups • LinkedIn Groups
  11. ForwardProgress.NET @FwdProgressInc Social Networks We Already Know – Why? • Trusted colleagues • Like-minded people hanging out • Similar friends associations • You have more “things” in common • Similar “beliefs” • Recommended “in”
  12. ForwardProgress.NET @FwdProgressInc How Many Contacts Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU?
  13. ForwardProgress.NET @FwdProgressInc Our Networks
  14. ForwardProgress.NET @FwdProgressInc The LinkedIn Network
  15. ForwardProgress.NET @FwdProgressInc 2014 LinkedIn Stats - Growing • LinkedIn Has Over 250 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 2 million companies have a company page OVER 1,000 to 1
  16. ForwardProgress.NET @FwdProgressInc Our Networks
  17. ForwardProgress.NET @FwdProgressInc What We Want *Network Science U.S. Army
  18. ForwardProgress.NET @FwdProgressInc Regulatory Compliance Items • Take Caution – For High regulation industries, social media can be dangerous when used irresponsibly and communication may be subject to legal discovery in the event of a lawsuit • Best Practice – Adopt a social media policy among employees and stick with it • Be cohesive with standing company by-laws and Social Compliance items • Training – Once a policy is adopted, training and coaching is a must; especially for employees in sales, marketing, and public relations
  19. ForwardProgress.NET @FwdProgressInc Social Compliance Items • Social Media Guidelines – Rules of Engagement • Be transparent • Be judicious • Write about what you know • Perception is reality • It’s a conversation • Are you adding value • Be responsible • Create some excitement • Be a thought leader • Pause before you move
  20. ForwardProgress.NET @FwdProgressInc 5 Steps to Successful Online Community Building
  21. ForwardProgress.NET @FwdProgressInc 1. Look Good • Your First Conversation • Complete Profile • Be Clear • What will you do for others? • Why & How? • What do you want/need?
  22. ForwardProgress.NET @FwdProgressInc 1. Look Good
  23. ForwardProgress.NET @FwdProgressInc Authenticity Defined Authenticity Is…..
  24. ForwardProgress.NET @FwdProgressInc Authenticity Defined • Genuineness • Undisputed Credibility • Real, honest, sincere • True to one’s values, spirit, personality, and character despite external pressures • Congruence between who you are on the inside and the outside • Behavioral Integrity – Doing what you say • Reciprocity, Mutuality
  25. ForwardProgress.NET @FwdProgressInc Look Good Controlled and Guided Private and Personal Public Business
  26. ForwardProgress.NET @FwdProgressInc 2. Get Found Your Personal Business Keywords
  27. ForwardProgress.NET @FwdProgressInc 3. Training the Team to “Be” 1. Be Compliant 2. Behave Responsibly 3. Be in Community 4. Be Social 5. Be Efficient – Only 20 Minutes/Day
  28. ForwardProgress.NET @FwdProgressInc How much time do you have?
  29. ForwardProgress.NET @FwdProgressInc 4. Connect • Are you on LinkedIn • Is it okay if we connect? • Remember your target!
  30. ForwardProgress.NET @FwdProgressInc 5. Engage • Adding Ideal Connections • Hosting Your Network • Status Updates • Home Page Scan
  31. ForwardProgress.NET @FwdProgressInc Engagement Continuum Disengaged Mis-Engaged Engaged Barely logged in Unconsciously liking things Posting and commenting Learning about Person’s profile And background Engaging with intent to transform relationship for mutual benefit Transactional Conscious, Tied to Yearning & Emotions Transformational Dr. Bob Wright – Wright Graduate University
  32. ForwardProgress.NET @FwdProgressInc Engage – Groups
  33. ForwardProgress.NET @FwdProgressInc Engage
  34. ForwardProgress.NET @FwdProgressInc Engage - Groups Two Exchanges Maximum then Transfer Offline
  35. ForwardProgress.NET @FwdProgressInc Engage - Groups
  36. ForwardProgress.NET @FwdProgressInc Social Networks - Success • Create a Policy • Create Guidelines • Look Good together • Training • Not just Technical • Engage Responsibly • Watch/Listen • Coach and Support
  37. ForwardProgress.NET @FwdProgressInc Thank You!Thank You!
  38. ForwardProgress.NET @FwdProgressInc Connect WITH us! www.ForwardProgress.NET TWITTER: @FwdProgressInc TWITTER DEAN: @DeanDeLisle FACEBOOK: BUSINESS PAGE: LINKEDIN:

Hinweis der Redaktion

  1. What are you afraid of when you post? No one will respond? Looking “stupid?”
  2. - Let’s look at the LinkedIn Network - This is just a little bit above average. - Look at these numbers in your network!!!
  3. It’s huge!