Pay-Per-Click Advertising is the most cost-effective method to reach tons of laser targeted customers while increasing traffic and sales to your website. We review the most popular platforms like Google, Facebook, LinkedIn, YouTube and more.
Successfully managing a PPC campaign is more than just conducting keyword research and writing ads; it involves a solid plan, the right team, task prioritization, effective communication, and continuous innovation. This workshop will help you review how companies are keeping their PPC management fresh and effective.
In this 45 minute webinar, you will learn about:
-Creating themed ad groups so that you pay less per click
-Setting up advanced targeting using geo-location so that you can target a particular country, state, or even city
-Using "negative keywords" to avoid unprofitable clicks
-Increasing your quality score so that your ads get special
-Ranking higher in the listings
-Increasing brand impression
-Measuring your campaign so that you can understand your ROI
-Commitment to adjustments
Getting started with PPC is easy whether you do it yourself or hire professionals to help, but without a firm understanding of these advanced strategies, you could easily overpay and under perform. Learn the strategies that will help you maximize ROI and get the most out of PPC advertising.
This session will be trained by Dean DeLisle, Founder and CEO of Forward Progress. Mr. DeLisle is a social media strategist, coach, trainer, speaker and writer. Dean and the Forward Progress Team have trained and coached over 50,000 people in over 40 countries.
“Dean and his team at Forward Progress are the best in this field of social media marketing and sales. He has helped us tremendously over the past year at the Institute for Social + Emotional Intelligence in getting the word out about our programs.” - Dr. Laura Belsten, Founder & CEO, Institute for Social + Emotional Intelligence.