Social Selling FT 101 - Social Selling Foundation - Social Jack 2019 GE - Group G - CLP
How to Use LinkedIn for New
Business Development
Social Selling 101
Foundation and LinkedIn Beginner
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
SOCIAL SELLING Foundation – 101
Group G - CLP
How to Use LinkedIn for New
Business Development
Social Selling 101
Foundation and LinkedIn Beginner
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of Social Jack™
• Train and Coach over 2,000 people per month
• Trained and Coached over 100,000 in Social
Network Skills
• Influencer Development, Relationship Marketing,
Social Selling, Influencer Marketing and Production,
eLearning, Lead Generation and Conversion Social
Networking, Digital Marketing
How to Use LinkedIn for New
Business Development
Social Selling 101
Foundation and LinkedIn Beginner
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
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Click on “Telephone”
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+1 (562) 247-8421
Access Code : 578-708-343
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Selling 101
Foundation and LinkedIn Beginner
Course Objectives
• Boost Network Ranking
• Improve Personal Branding
• Advance Business Influence
• Gain Social Selling Skills
• Online Appointment Setting
• Increase Targeted Referrals
• 20 Minute a Day Routine
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Selling 101
Foundation and LinkedIn Beginner
Social selling is the process of developing relationships as part of the sales process.
Today this often takes place via social networks such as LinkedIn, Twitter, Facebook,
and Pinterest, but can take place either online or offline. Examples of social selling
techniques include sharing relevant content, interacting directly with potential buyers and
customers, personal branding, and social listening. Social Selling is gaining popularity in a
variety of industries, though it is used primarily for B2B (business-to-business) selling or
highly considered consumer purchases (e.g., financial advisory services, automotive,
realty).
Social selling has become more popular since companies have looked to increase their
return on investment of social media interaction.[5] Sales teams within organizations
frequently mine data from social media that may help them connect to customers in order
to create a more genuine sales lead.[5] The technique frequently focuses on approaching
potential clients in a less direct way, meaning they don't interrupt their daily lives with cold
calls and hard sells.[6] Koka Sexton stated that the art of social selling is said to speed up
many sales processes, while also improving relationships.
Source: Wikipedia: Social Selling
Social Selling
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Selling 101
Foundation and LinkedIn Beginner
• Complete profile
• The start of social selling
• Your first conversation
• Be clear
• What will you do for others?
• Why & how?
• What do you want/need?
Your Profile = Your Professional Brand
Positive (+) vs. Negative (-)
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Selling 101
Foundation and LinkedIn Beginner
• Thought Leader
• Executive Presence
• Humanize Your Brand
• Attract Speaking Opportunities
• Increase Referrals
• Generate New Business
• Appointments!
What are your Goals?
Know the Numbers!
SHARE YOUR GOALS!
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Selling 101
Foundation and LinkedIn Beginner
Your Professional Keywords
• What are you an expert in?
• How would your ideal prospect find you?
• What would they “yell” or “Google” to find you?
• What makes you different?
• What is your skill set?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Selling 101
Foundation and LinkedIn Beginner
Your Professional Keywords
PHRASE (10)
• GE Aviation
• Digital Aviation
• Digital Solutions
• Data Science
• Predictive Maintenance
• Fuel Optimization
• FOQA / FDM / Safety
CORE (20)
• GE
• Aviation
• Digital
• Data
• Fuel
• Maintenance
• Safety
LOCAL BASED (10)
• Austin Digital Aviation
• Austin data Solutions
• Austin Fuel Optimization
• Austin…
• Texas…
• US
10x
10-20 RULE!
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Selling 101
Foundation and LinkedIn Beginner
Your Professional Keywords
PHRASE (10)
• Ultrasound Solutions
• Ultrasound Software
• Ultrasound Equipment
• Ultrasound Software
• Radiology Solutions
• Radiology Equipment
• Healthcare Industry
CORE (20)
• Ultrasound
• Healthcare
• Radiology
• Medical
• Chicago
LOCAL BASED (10)
• Illinois Ultrasound
• Illinois Radiology
• Illinois Medical Software
• Chicago Ultrasound
• Chicago Radiology
• Chicago Medical Software
10x
10-20 RULE!
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Selling 101
Foundation and LinkedIn Beginner
Identify Your Target
Who is your target customer/client/partner?
• What do they look like?
• What industry are they in?
• What size company do they work for?
• Who do they know?
• If they are consumers, what are their interests?
• Who will you be talking to?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Selling 101
Foundation and LinkedIn Beginner
• Why are you doing what you do?
• How did you get started?
• How do you help your target client/partner?
• Pivotal turning points and milestones?
• What do you love to do when not working?
What is Your Story?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Selling 101
Foundation and LinkedIn Beginner
• Complete profile
• The start of social selling
• Your first conversation
• Be clear
• What will you do for others?
• Why & how?
• What do you want/need?
Your Profile = Your Professional Brand
Positive (+) vs. Negative (-)
How to Use LinkedIn for New
Business Development
Social Selling 101
Foundation and LinkedIn Beginner
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Selling Index
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Selling 101
Foundation and LinkedIn Beginner
Confirm Assignments
• Login to Social Jack
• Setup profile
• Understand your network
• Know your target customer/partner
• Define your keywords
• Build your story
• Update your LinkedIn Profile
• Reference classes →
Send any questions to
GE@SocialJack.ZenDesk.com
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Selling 101
Foundation and LinkedIn Beginner
Your Next Classes and Coaching Sessions
Your Classes
Social Selling Orientation – Welcome to Social Selling Overview
Thursday, May 30, 2019 - 8:00 AM - 8:30 AM CT
Social Selling 101 – Social Selling Foundation/LinkedIn Beginner
Monday, June 3, 2019 - 8:00 AM - 9:00 AM CT
Social Selling 201 – Social Jack Network Building
Monday, June 10, 2019 – 8:00 AM - 9:00 AM CT
Social Selling 301 – LinkedIn Advanced Sales Techniques
Monday, June 17, 2019 – 8:00 AM - 9:00 AM CT
Social Selling 302 – LinkedIn Advanced Sales Routine
Monday, June 24, 2019 – 8:00 AM - 9:00 AM CT
Your Coaching Sessions
Tuesday, June 4, 2019 - 1:00 PM - 1:30 PM CT
Tuesday, June 11, 2019 - 1:00 PM - 1:30 PM CT
Tuesday, June 18, 2019 - 1:00 PM - 1:30 PM CT
Tuesday, June 25, 2019 - 1:00 PM - 1:30 PM CT
You Are Group G
How to Use LinkedIn for New
Business Development
Social Selling 101
Foundation and LinkedIn Beginner
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Thank You!
How to Use LinkedIn for New
Business Development
Social Selling 101
Foundation and LinkedIn Beginner
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Connect WITH us!