In the last year, influencer marketing has become a necessity for any brand. Most brands have used social influencers in one way or another. What’s different now is the rise, prevalence and scale of numerous social platforms like Facebook, Instagram, Twitter, Vine, YouTube and Snapchat. Then combine that with streaming media to have to ultimate winning combo. With social media, brands benefit from positive contributions from their fans and followers without even having a formal influencer marketing program. We have a unique program that can take any influencers that you have now and blend them with influencers we have to make the ultimate social team for your brand. We can also bridge your conferences, expos, and events and use online events in concert with influencer marketing to create an everlasting effect on your events. Access our slide presentation for this program and then ask us for a demo of our program. – CTA = Free consultation

1. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
BRAND ADVOCACY PROGRAM

2. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
Forward Progress
•Digital Marketing for over 13 years
•Developers of Social Jack™
•Authority on Relationship Marketing and Event Services
•Over 1,000 online events
•Trained and Coached over 100,000 Online
•Over 5 million leads generated, over a billion dollars in
online new business

3. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
Awareness
Consideration
Conversion
Loyalty
Advocacy
Word-of-Mouth
2. Consumers add or subtract
brands as they evaluate what they
want
1. The consumer considers
an initial set of brands,
based on brand perceptions
and exposure to recent
touch points.
4. After purchasing a product or service,
the consumer builds expectations based on
experience to inform the next decision journey.
3. Ultimately,
the consumer
selects a brand
at the moment
of purchase.
Moment of
Purchase
Initial
Consideration
Active Evaluation
Information gathering, shopping
Post purchase Experience
Ongoing exposure
Loyalty loop
Trigger
Digital Marketing and the Consumer Journey

4. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
Partner Network Alliance
Social Community Growth
Influencer
(s)
Brand B
Brand A
Multi-Brand Partnerships
and Influencer alignment
provide the ultimate
power to your events
and online community

5. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
Traditional Event Cycle
Social
Impact
Begins
Social
Tapers
OffExternal
Activate
Social
•Internal
•External
Increase
Activity
•Internal
•External
Activate
Content
•Internal
•External
Post
Content

6. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
Social Conference Program
• Build Event Style Community
• Social Networking
• Interim Online Events
• Influencer Marketing
• Digital Advertising
• Content Marketing
• Listening
• Build Community
• Create Waiting List
• Event Success
Your Event Lives On!

7. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
Social Media Services
• Account Setup
• Social Media Content Development
• Hashtag and Tagging Strategy
• Contest and Give-aways
• Social Tracking Pixels
• Snapchat Filters
• Live Stream
• Podcast Conversion
• Social Visual Props

8. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
Influencer Take Over
• Influencer hosts your social media
• Behind the scenes
• Paid vs Leverage
• Coaching and Training

9. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
Influence Event Program
MAIN
EVENT
Influencer
Webcast
Influencer
Webcast
Influencer
Webcast
Influencer
Webcast
Influencer
Webcast
Influencer
Webcast
Social
Impact
Repeat and
Build
Community
•Podcast
•Video
•Social
Content
•Podcast
•Video
•Social
Content •Podcast
•Video
•Social
Content

10. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
We Train Your Team and Influencers
• Influencer Training
• Employee Advocacy
• Social Teaming
• Coaching Programs
• Online Sessions

11. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
Bridging from Live Events…..
Over 100,000
Coached and
Trained!

12. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
…to Effective Online Events, Video, Podcasts, etc ….
NOW ON iTunes

13. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
…..Building an active Social Community
Social Teaming!

14. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
Team up with your Sponsors!
• Value Add to existing sponsors
• Greater exposure for them
• Increase sponsor packages
• Co-branding exposure
• Extend partnerships

15. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
Outcome
• Events live online and onsite
• Create waiting list for each event
• Increase ticket sales
• Boost online engagement
• Upgrade your sponsor packages
• Increase brand equity

16. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
Connect WITH us!
Dean@forwardprogress.net