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Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack
Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack

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Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack

6. Aug 2015••
Soziale Medien

In today’s world of social media, with so many options, it becomes overwhelming to pick the areas that work best. In these slides, we will talk about new techniques and, learn about active and passive social networks. We'll talk about effective engagement, how to build relationships and how not lose your mind all at the same time. In this session you will learn: - how to pick the best platforms for you - cool new techniques for “Lean Social” - efficient tips to manage these platforms - the difference in Active vs. Passive Social Networks *********************************** About Your Presenter -- Dean DeLisle, Founder and CEO, Forward Progress For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.

Social Jack
Influencer Marketing - Social Selling | Trainer | Coach | Author | Speaker | CEO Forward Progress | Social Jack Creator um Social Jack
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Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack

  1. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Lean Social #SocialJack #LeanSocial #SocialMedia @DeanDeLisle @FwdProgressInc
  2. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Trained and Coached over 100,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Relationship Marketing, Social Selling, Event Management and Production, Web Seminars, eLearning, Lead Generation and Conversion, Social Networking and Email Marketing • Financial Services, Insurance, Real Estate, Banking, Professional Services, Legal, Accounting, Technology, Marketing Agencies, Coaching and Training, Higher Education and Channel Sales
  3. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
  4. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc How to Engage with the Go-To-Webinar Interface • Questions area on the GTW task bar • Type us a question so we know you understand • Ask us anything throughout the session • Engage and WIN too!
  5. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc What is Lean Social? • Lean Startup • Lean Content • Lean Media • Lean Social • What does it all mean? LESS IS MORE!
  6. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Lean Social Components • Social Media • Content Sharing • Value Serving • Engagement • Listening • Converting
  7. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Media – Lean or Not Why does it often not work for organizations? MINDSET!MINDSET!
  8. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Why Social Media? • Interactive • People Respond Well • Builds Trust • Builds Community • Viral Activity • Sharing
  9. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Network Science* Node: Individual Link: Connection between two nodes Cluster: Several linked nodes Hub: Large cluster, several clusters *Courtesy of US Army
  10. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Organizational and Team Impact (Internal)
  11. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Organizational and Team Impact (External)
  12. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Network Hubs Your Company Conferences Employees Charities Clients Partners Associations Hub: Large cluster or group of cluster of network connections.
  13. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engagement • Percentage of consumers who engage with their favorite brands via social media by age • 23% of consumers ages 18-29 • 39% of consumers ages 30-49 • 38% of consumers above 50 • 87% of survey respondents indicate that online social engagement with a brand positively impacts their likelihood to purchase Brafton.com
  14. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engagement Continuum Disengaged Mis-Engaged Engaged Barely logged in Unconsciously liking things Posting and commenting Learning about person’s profile and background Engaging with intent to transform relationship for mutual benefit Transactional Conscious, Tied to Yearning & Emotions Transformational Dr. Bob Wright – Wright Graduate University
  15. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Start Managing Your Relationships 1. Plan 2. Build 3. Launch
  16. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Plan • Your services and value proposition • Your main goals • Target markets • Where you want to be found online
  17. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Value • What products/services do you provide? • How do you compare to competition? • How can you help others?
  18. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Goals (Outcome) • Marketing • Leads • Traffic • Registrations • Friends • Connections • Comments • Sales • Dials • Clicks • Connections • Proposals • Closes
  19. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Identify Your Target Who is your target customer/client/partner? • What do they look like? • What Industry are they in? • What size Company do they work for? • Who do they know? • If they are consumers, what are their interests? • Who will you be talking to?
  20. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Where Does Your Target Exist? • Facebook? • Twitter? • LinkedIn? • Google+? • Social Mobile? ONLY PICK THREE MAX!
  21. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Where Do You Want to Be Found? • Search Keywords (Attraction/Pathway) • Your Website (Destination/Pathway) • Mobile (Destination/Pathway) • Social Media (Destination/Pathway) • Facebook • LinkedIn • Twitter • Google+
  22. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc What is the Destination? • Your Website (Destination/Pathway) • Mobile (Destination/Pathway) • Social Media (Destination/Pathway) • Facebook • LinkedIn • Twitter • YouTube • Google+
  23. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Build – Start Simple • Social Media Profiles (Attraction/Pathway/Destination) • Your target will determine which networks are best • Pick a MAX of Three!! • Appropriate Website/Landing Page/Microsite
  24. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Media Profiles ACTIVE ACTIVE ACTIVE PASSIVE
  25. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Website/Landing Page/Microsite
  26. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Building a Content Map • Remember • Value • Target • Keywords • Platforms
  27. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Building a Content Map • Remember • Value • Target • Keywords • Platforms
  28. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Building a Content Map • Remember • Value • Target • Keywords • Platforms
  29. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Launch • Begin generating valuable content • Interact and engage with customers and prospects • Build relationships • Consistently Measure (Test) • Connections • Engagement • Outcome/Sales
  30. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Connections Connection •Emails/Contacts •New Connections •New Followers •New Likes •New Subscribers
  31. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engagement Engagement •Likes •Comments •Shares •Direct Messages •Emails
  32. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Outcome Outcome •Requests for Proposals… •Orders •Sales •Emails/Contacts •New Subscribers •New Connections* •New Followers* •New Likes*
  33. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Outcome Remember NOT WINNING, does NOT mean that you are LOSING!
  34. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Questions?
  35. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc http://socialsellinglinkedin.com
  36. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc http://socialsellinglinkedin.com
  37. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Thank You!Thank You!
  38. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Connect WITH us! dean@forwardprogress.net TWITTER: Twitter.com/FwdProgressInc TWITTER: Twitter.com/DeanDeLisle FACEBOOK: Facebook.com/DeanDeLisle BUSINESS PAGE: Facebook.com/ForwardProgress LINKEDIN: LinkedIn.com/in/DeanDeLisle www.ForwardProgress.NET

Hinweis der Redaktion

  1. Staying Active online Being SOCIAL How many of you enjoy what you do? Are proud of what you do?
  2. Building rapport with our community We can’t reach this many people in person all the time Networking events take time! Host your own! Getting Referrals!!!
  3. It’s huge!
  4. It’s huge!
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