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Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack

  1. ForwardProgress.NET @FwdProgressInc Lean Social #SocialJack #LeanSocial #SocialMedia @DeanDeLisle @FwdProgressInc
  2. ForwardProgress.NET @FwdProgressInc Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Trained and Coached over 100,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Relationship Marketing, Social Selling, Event Management and Production, Web Seminars, eLearning, Lead Generation and Conversion, Social Networking and Email Marketing • Financial Services, Insurance, Real Estate, Banking, Professional Services, Legal, Accounting, Technology, Marketing Agencies, Coaching and Training, Higher Education and Channel Sales
  3. ForwardProgress.NET @FwdProgressInc
  4. ForwardProgress.NET @FwdProgressInc How to Engage with the Go-To-Webinar Interface • Questions area on the GTW task bar • Type us a question so we know you understand • Ask us anything throughout the session • Engage and WIN too!
  5. ForwardProgress.NET @FwdProgressInc What is Lean Social? • Lean Startup • Lean Content • Lean Media • Lean Social • What does it all mean? LESS IS MORE!
  6. ForwardProgress.NET @FwdProgressInc Lean Social Components • Social Media • Content Sharing • Value Serving • Engagement • Listening • Converting
  7. ForwardProgress.NET @FwdProgressInc Social Media – Lean or Not Why does it often not work for organizations? MINDSET!MINDSET!
  8. ForwardProgress.NET @FwdProgressInc Why Social Media? • Interactive • People Respond Well • Builds Trust • Builds Community • Viral Activity • Sharing
  9. ForwardProgress.NET @FwdProgressInc Network Science* Node: Individual Link: Connection between two nodes Cluster: Several linked nodes Hub: Large cluster, several clusters *Courtesy of US Army
  10. ForwardProgress.NET @FwdProgressInc Organizational and Team Impact (Internal)
  11. ForwardProgress.NET @FwdProgressInc Organizational and Team Impact (External)
  12. ForwardProgress.NET @FwdProgressInc Network Hubs Your Company Conferences Employees Charities Clients Partners Associations Hub: Large cluster or group of cluster of network connections.
  13. ForwardProgress.NET @FwdProgressInc Engagement • Percentage of consumers who engage with their favorite brands via social media by age • 23% of consumers ages 18-29 • 39% of consumers ages 30-49 • 38% of consumers above 50 • 87% of survey respondents indicate that online social engagement with a brand positively impacts their likelihood to purchase
  14. ForwardProgress.NET @FwdProgressInc Engagement Continuum Disengaged Mis-Engaged Engaged Barely logged in Unconsciously liking things Posting and commenting Learning about person’s profile and background Engaging with intent to transform relationship for mutual benefit Transactional Conscious, Tied to Yearning & Emotions Transformational Dr. Bob Wright – Wright Graduate University
  15. ForwardProgress.NET @FwdProgressInc Start Managing Your Relationships 1. Plan 2. Build 3. Launch
  16. ForwardProgress.NET @FwdProgressInc Plan • Your services and value proposition • Your main goals • Target markets • Where you want to be found online
  17. ForwardProgress.NET @FwdProgressInc Value • What products/services do you provide? • How do you compare to competition? • How can you help others?
  18. ForwardProgress.NET @FwdProgressInc Goals (Outcome) • Marketing • Leads • Traffic • Registrations • Friends • Connections • Comments • Sales • Dials • Clicks • Connections • Proposals • Closes
  19. ForwardProgress.NET @FwdProgressInc Identify Your Target Who is your target customer/client/partner? • What do they look like? • What Industry are they in? • What size Company do they work for? • Who do they know? • If they are consumers, what are their interests? • Who will you be talking to?
  20. ForwardProgress.NET @FwdProgressInc Where Does Your Target Exist? • Facebook? • Twitter? • LinkedIn? • Google+? • Social Mobile? ONLY PICK THREE MAX!
  21. ForwardProgress.NET @FwdProgressInc Where Do You Want to Be Found? • Search Keywords (Attraction/Pathway) • Your Website (Destination/Pathway) • Mobile (Destination/Pathway) • Social Media (Destination/Pathway) • Facebook • LinkedIn • Twitter • Google+
  22. ForwardProgress.NET @FwdProgressInc What is the Destination? • Your Website (Destination/Pathway) • Mobile (Destination/Pathway) • Social Media (Destination/Pathway) • Facebook • LinkedIn • Twitter • YouTube • Google+
  23. ForwardProgress.NET @FwdProgressInc Build – Start Simple • Social Media Profiles (Attraction/Pathway/Destination) • Your target will determine which networks are best • Pick a MAX of Three!! • Appropriate Website/Landing Page/Microsite
  24. ForwardProgress.NET @FwdProgressInc Social Media Profiles ACTIVE ACTIVE ACTIVE PASSIVE
  25. ForwardProgress.NET @FwdProgressInc Website/Landing Page/Microsite
  26. ForwardProgress.NET @FwdProgressInc Building a Content Map • Remember • Value • Target • Keywords • Platforms
  27. ForwardProgress.NET @FwdProgressInc Building a Content Map • Remember • Value • Target • Keywords • Platforms
  28. ForwardProgress.NET @FwdProgressInc Building a Content Map • Remember • Value • Target • Keywords • Platforms
  29. ForwardProgress.NET @FwdProgressInc Launch • Begin generating valuable content • Interact and engage with customers and prospects • Build relationships • Consistently Measure (Test) • Connections • Engagement • Outcome/Sales
  30. ForwardProgress.NET @FwdProgressInc Connections Connection •Emails/Contacts •New Connections •New Followers •New Likes •New Subscribers
  31. ForwardProgress.NET @FwdProgressInc Engagement Engagement •Likes •Comments •Shares •Direct Messages •Emails
  32. ForwardProgress.NET @FwdProgressInc Outcome Outcome •Requests for Proposals… •Orders •Sales •Emails/Contacts •New Subscribers •New Connections* •New Followers* •New Likes*
  33. ForwardProgress.NET @FwdProgressInc Outcome Remember NOT WINNING, does NOT mean that you are LOSING!
  34. ForwardProgress.NET @FwdProgressInc Questions?
  35. ForwardProgress.NET @FwdProgressInc
  36. ForwardProgress.NET @FwdProgressInc
  37. ForwardProgress.NET @FwdProgressInc Thank You!Thank You!
  38. ForwardProgress.NET @FwdProgressInc Connect WITH us! TWITTER: TWITTER: FACEBOOK: BUSINESS PAGE: LINKEDIN: www.ForwardProgress.NET

Hinweis der Redaktion

  1. Staying Active online Being SOCIAL How many of you enjoy what you do? Are proud of what you do?
  2. Building rapport with our community We can’t reach this many people in person all the time Networking events take time! Host your own! Getting Referrals!!!
  3. It’s huge!
  4. It’s huge!