If you have ever received a referral for a job or new business, you know how critical your online personal brand can be. People are only one click away from choosing you or moving on, many times you will never know. Learn from the best who have built thousands of profiles and helped thousands learn how to get their personal brand known. Dean DeLisle and the Social Jack™ Team have put together a quick easy to follow recipe to get on the right track and make sure that people click on you when making that critical choice for a professional. You will learn: - How to select your focus - The critical element of keywords - Where to make updates quickly The Social Jack™ Team has coached and trained over 100,000 professionals on Digital skills; learn from the best and see how you can become the brand that shines. Your Instructor: Dean DeLisle, Founder and CEO of Forward Progress, a Chicago based Influencer Marketing Company, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have delivered over 1,000 webcasts and live events elevating and showcasing influencers over the last 15 years.

1. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
The Start of Your Influence
Flash Class
How to Rock Your Personal Brand

2. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of Social Jack™ - Influencer Development System
• Train and Coach over 2,000 people per month
• Trained and Coached over 100,000 in Influencer Development
• Influencer Marketing and Development, Social Selling, Personal
Branding, Online Event Marketing & Production, eLearning, Lead
Generation & Conversion, Social Networking, Digital Marketing
• B2B Professional Services, Financial, Insurance, Banking,
Private Equity, Legal, Accounting, Technology, etc..

3. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
How to Engage with the
Go-to-Webinar Interface
• Questions area in task bar
• Type us a message
so we know you got it
• Ask us anything
throughout the class
• Download Brochure
• Engage and WIN!
Audio Problems
during the webinar?
Click on “Telephone”
at any time to get
the dial-in phone number:
(631) 992-3221
Access Code 681-122-199

4. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Networks
Where Do You Stand Now?
YOU
ARE
HERE

5. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Are You a Business Influencer?
Influencing is a necessary skill for anyone in business,
whether a person is a manager or a salesperson. The
ability to bring others to your way of thinking without
force or coercion is important in business. Influencing
others is a transferable skill business persons take
with them from job to job in the business world.
Managers want to convince employees to work hard,
and salesmen need to convince clients their product is
the best purchase choice.
Source: CRON NEWS

6. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack

7. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Media – What?

8. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
• Thought Leader
• Executive Presence
• Humanize Your Brand
• Attract Speaking Opportunities
• Increase Referrals
• Generate New Business
What are your Goals?
Know the Numbers!

9. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
• Tap into your emotions
• The art of the start
• List the turning points
• Mind dump, write it out
• Find your theme
• Tell your story
What is Your Story?
Source: http://positivewriter.com/write-your-story/

10. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
• Google Yourself – Go Three Pages Deep!
• Find all profiles – fix or remove
• Make sure your story is consistent
Know Your Digital Impression
Positive (+) vs. Negative (-)

11. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
• Complete profile
• The start of social selling
• Your first conversation
• Be clear
• What will you do for others?
• Why & how?
• What do you want/need?
Your Profile (s) = Your Professional Brand
Positive (+) vs. Negative (-)

12. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Your Profile = Your Professional Brand

13. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Your Profile = Your Professional Brand
10-20 RULE

14. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack

15. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
The Power of Your Connections
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?
Dean Sue Mark Pat
NO MORE
ONE TO ONE
SELLING!

16. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Teaming – 3 Degrees
YOU
Bob
Smith
Karen
Jones
Kim
Lock
John
Bean
George
Miller
Jane
Adams
Level 1
Level 2
Level 3
Level 1
Level 2
Level 3
Assoc
Bill
Steve
Laura
Becky

17. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Power Move – Add Other Influencers!

18. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Power Move – Conversation
Power of 8,000 to 1
“Likes” and “Comments”
Power of million to 1
“Shares”

19. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack

20. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Measure Results (Goals)!
Don’t forget Appointments,
Proposals and SALES!

21. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Social Selling Index

22. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Are You
Ready to
Be an
Influencer?

23. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
www.SocialJack.com

24. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Assignment
• Become an INFLUENCER!
• Be complete – Be relevant
• What will you do for others?
• What do you want or need?
• Add more….
• It’s Time for You to Go!
• Know your goal/outcome
• Login, intend to convert
• Have meaningful conversations
• Provide value - Be present!
• Practice your POWER MOVES!

25. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Questions?

26. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Thank You!

27. How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Connect WITH us!