This slidedeck was used to supplement Dean DeLisle's presentation on how LinkedIn can work for professionals at Chicago's Union League Club.

1. How the
Next Generation of Networking
Can Work For You
(877) 592-6224
www.ForwardProgress.net

2. Using LinkedIn for New Business Development
Dean DeLisle
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Founder and CEO of Forward Progress, Inc.
Train and Coach over 2,000 people a month
Trained and Coached over 85,000 in Social Network Skills
Over 30 years in Business Coaching, Consulting and Training
Call Center, Internet, eMarketing, Event Management,
Lead Generation, Web Seminars, eLearning, eSelling
Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of
People using Internet Based Lead
Financial Services, Real Estate, Professional Services, Legal, Accounting,
Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto,
Retail, Banking, Educational and Channel Sales…..
(877) 592-6224
www.ForwardProgress.net

3. Social Networks – Where do you Stand?
Social Networks – Where do you
Stand?
YOU
ARE
HERE
(877) 592-6224
www.ForwardProgress.net

4. Fear of Social Networking
 “I don’t have enough time”
 “I don’t know what my voice should be”
 “I worry about negative comments”
 “I don’t know what to post”
(877) 592-6224
www.ForwardProgress.net

5. The Popularity of Social Networks
 Cause
 Fear of Missing Out (FoMO)
 Need for Connection
 Effect
 Facebook: Over 1.2 Billion Active Users
 LinkedIn: Over 250 Million Members
 Twitter: Over 645 Million Active Users
 Google+: Over 300 Million Active Users
(877) 592-6224
www.ForwardProgress.net

6. Four Current Generations
 Veterans/Traditionalists/Radio Babies
 Baby Boomers
 Generation X
 Generation Y
(877) 592-6224
www.ForwardProgress.net

7. The Issue with Social Networks
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People add connections
They make postings
They link to content and articles
They make updates
They even link to their websites
THEY DON’T PRODUCE
ANY RESULTS!
(877) 592-6224
www.ForwardProgress.net

8. Current Use of Social Network
Communication?
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(877) 592-6224
Blogs
Articles
Postings
Status Updates
Emails
Video/Photo
Links
www.ForwardProgress.net

9. Why Online Social Networks?
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Interactive
People Respond Better
Builds Trust
Builds Community
Viral Activity
Sharing
(877) 592-6224
www.ForwardProgress.net

10. Hosting Your Online Network
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Host Mentality (Your Event)
Engage with Contacts
Take Them Offline
(877) 592-6224
www.ForwardProgress.net

11. Social Networks We Already Know
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Ourselves
Our Business
Union League Club
Chambers
Industry Clubs
Organizations
Charities
Religious/Health
Network Groups
LinkedIn Groups
(877) 592-6224
www.ForwardProgress.net

12. How Many Contacts Do You Have That
You Cannot See?
• That Know YOU?
Networking
Beyond
One-to-One
• That Trust YOU?
• That have done Business with YOU?
• That would recommend YOU?
Dean
(877) 592-6224
Sue
Pat
Mark
www.ForwardProgress.net

13. (877) 592-6224
www.ForwardProgress.net

14. 2014 LinkedIn Stats - Growing
• LinkedIn Has Over 250 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page
OVER 1,000 to 1
(877) 592-6224
www.ForwardProgress.net

15. Your First Conversation = Your Profile
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•
Complete Profile
Be Clear
• What will you do for others?
• Why & How?
• What do you want/need?
• What do you tell them?
Credibility + Reputation
(877) 592-6224
www.ForwardProgress.net

16. Be Complete and Clear in Your
First Conversation
(877) 592-6224
www.ForwardProgress.net

17. (877) 592-6224
www.ForwardProgress.net

18. The Reflection of Skills
(877) 592-6224
www.ForwardProgress.net

19. Express Yourself
LOOK
VIDEO
(877) 592-6224
www.ForwardProgress.net

20. “I lean heavily on my personal and company
LinkedIn profiles to promote my business. By
keeping both profiles fresh with new content, I
receive requests for meetings and
information, and more requests to connect than I
what I send.”
- Spencer Maus,
SpencerConnect Communications
(877) 592-6224
www.ForwardProgress.net

21. When you post – you are talking!
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What does your audience want?
What do they need?
What are you passionate about?
What will show them your personality –
who you are?
(877) 592-6224
www.ForwardProgress.net

22. Value Based Posting
(877) 592-6224
www.ForwardProgress.net

23. Adding – People - Connections
• Are you on LinkedIn?
• Is it ok if we connect?
Get
Social
(877) 592-6224
www.ForwardProgress.net

24. Adding – Conversations
1.
2.
3.
4.
5.
Remember
Be personal
Reference meeting
Include personal info
Set appointment
Add phone number
• Are you on LinkedIn?
• Is it ok if we connect?
Get
Social
(877) 592-6224
www.ForwardProgress.net

25. Interaction Points
(877) 592-6224
www.ForwardProgress.net

26. Interaction – Home
(877) 592-6224
www.ForwardProgress.net

27. Work it – 20 Min Max!
(877) 592-6224
www.ForwardProgress.net

28. (877) 592-6224
www.ForwardProgress.net

29. (877) 592-6224
www.ForwardProgress.net

30. Group
Networking
(877) 592-6224
www.ForwardProgress.net

31. Find Relevant Discussions
Finding Your Target in Groups
(877) 592-6224
www.ForwardProgress.net

32. (877) 592-6224
www.ForwardProgress.net

33. Assignment
• Fix Your Profiles – Look good!
• Be Complete – Be Relevant
• What will you do for others?
• What do you want/need?
• Add new items!!
• Build Your Network Daily
• Even if only 1 per Day
•Be Social
• Have Meaningful Conversations
• Provide Value
• Only 20 Min a Day
• Be Present!
(877) 592-6224
www.ForwardProgress.net

34. Contact Us
Connect WITH Us!
dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
FACEBOOK: www.Facebook.com/deandelisle/
BUSINESS PAGE: www.Facebook.com/ForwardProgress
LINKEDIN: www.linkedin.com/in/deandelisle
www.ForwardProgress.NET
(877) 592-6224
www.ForwardProgress.net