1.
Build Thought Leadership in Your Industry
Influencer Event Marketing
Attract Speakers, Sponsors and Attendees

2.
Forward Progress
• Digital Marketing for over 15 years
• Developers of Social Jack™ Influencer Development System
• Authority on Digital Thought Leadership, Influencer Marketing
and Event Services
• Over 3,000 online events
• Trained and Coached over 120,000 Online
• Over 5 million leads generated, over a billion dollars in online
new business

3.
B2B Industry Streaming and Event Stats
• Live video is more appealing to brand
audiences: 80% would rather watch live
video from a brand than read a blog,
and 82% prefer live video from a brand to
social posts.
• Behind-the-scenes access is a huge draw
for 87% of audiences, who would prefer to
watch online vs. on traditional television if it
meant more behind-the-scenes content .
• 45% of live video audiences would pay for
live, exclusive, on-demand video from a
favorite team, speaker, or performer.
• 61% of marketers say a benefit of live video
is that it creates content that can be viewed
or repurposed later.

4.
Influencer Event Program
Event Influencer
Program
Rapid Launch
Plan
Influencer
and Advocacy
Development
Thought
Leadership
Content
Training and
Coaching
Content
Distribution &
Management
Measure,
Adjust,
Continue
Connected
Community
Increased
Revenue
Attract
Powerful
Speakers
Increased
Sponsor
Value
Thought
Leadership
Attendee
Retention and
Acquisition

5.
Awareness
Consideration
Conversion
Loyalty
Advocacy
Word-of-Mouth
2. Consumers add or subtract
brands as they evaluate what they
want
1. The consumer considers
an initial set of brands,
based on brand perceptions
and exposure to recent
touch points.
4. After purchasing a product or service,
the consumer builds expectations based on
experience to inform the next decision journey.
3. Ultimately,
the consumer
selects a brand
at the moment
of purchase.
Moment of
Purchase
Initial
Consideration
Active Evaluation
Information gathering, shopping
Post purchase Experience
Ongoing exposure
Loyalty loop
Trigger
Digital Marketing and the Consumer Journey

6.
Partner Network Alliance
Social Community Growth
Influencer
(s)
Brand B
Brand A
Multi-Brand Partnerships
and Influencer alignment
provide the ultimate
power to your events
and online community
Magnify your reach and
engagement by activating
your Sponsors, Speakers
and Attendees together.

7.
Traditional Event Cycle
Social
Impact
Begins
Social
Tapers
OffExternal
Activate
Social
•Internal
•External
Increase
Activity
•Internal
•External
Activate
Content
•Internal
•External
Post
Content

8.
Influencer Conference Program
• Build an Event Style Community
• Social Networking
• Interim Online Events
• Influencer Marketing
• Digital Advertising
• Content Marketing
• Social Listening
• Build Community
• Create Waiting List
• Event Success
Your Event Lives On!

9.
Social Media Services
• Account Setup and Optimization
• Social Media Content Development
• Hashtag and Tagging Strategy
• Contest and Give-aways
• Social Tracking Pixels
• Snapchat Filters
• Live Stream
• Podcast Conversion
• Social Visual Props

10.
Social Media Boost
• Event Influencer Scoring
• Review of all speakers/sponsors and
organization of all related channels
• Training for the core team, speakers and
sponsors on show engagement tactics
• Drive video/content posting into other
related target networks for increased
exposure
• Accelerate engagement with all parties
• Full reports on engagement, conversions
and growth
• Social Media and Traditional Emails

11.
LinkedIn InMail – Target Account Pursuit
Event
and
Pipeline
Scout Ideal
Contacts
Build
Approved
Target List
Engage in
Their Network
Seek
Connected
Approvals
Covert to
Appointments
&
Registrations

12.
Influencer Take Over
• Influencer hosts your social media
• Behind the scenes
• Paid vs Leverage
• Coaching and Training

13.
Mix Your Event Types
• Roundtable Format
• Seminars and Conferences
• Trade Shows
• Simulcast Live to Stream
• Virtual Meetings and Events
• Create Web and Podcasts

14.
Influencer Event Program
MAIN
EVENT
Influencer
Webcast
Influencer
Webcast
Influencer
Webcast
Influencer
Webcast
Influencer
Webcast
Influencer
Webcast
Social
Impact
Repeat and
Build
Community
•Podcast
•Video
•Social
Content
•Podcast
•Video
•Social
Content •Podcast
•Video
•Social
Content

15.
We Train Your Team and Influencers
• Influencer Development
• Employee Advocacy
• Thought Leadership
• Social Teaming
• Coaching Programs
• Online Sessions

16.
We Help You Bridge from Live Events…..
Over 100,000
Coached and
Trained!

17.
…to Effective Streamed Events, Video, Podcasts, etc ….
NOW ON iTunes

18.
…..Building an active Social Community
Social Teaming!

19.
Team Up with Your Sponsors
• Value Add to existing sponsors
• Greater exposure for them
• Increase sponsor packages
• Co-branding exposure
• Extend partnerships

20.
Outcome
• Community and list building
• Events live stream and onsite
• Create waiting list for each event
• Increased ticket sales
• Boost online engagement
• Upgrade your sponsor packages
• Increase brand equity

21.
Let Us Design an Influencer Event Plan For You

22.
Basic Package Options – Small
Package Option Investment
Build Strategic Event Plan – Webinars – Events –
Marketing and Conversion. Assist Team with current
start of plan to completion. Dean and Assistant at an
estimated 35 hours. Includes Messaging, Titles,
Speaker Recommendations, Sponsor Plan, Timelines
and Detailed Plan. (9-12 webinars – 3 events)
$ 6,0001x
Outsourced Campaign Manager $ 75per hr
LinkedIn InMail Marketing (per 4,000 sends)
Sweeping Messages and Tracking
$ 800per
$ 1,200per
Personized Email Blast – Setup (one time)
Build and Export List (one time)
Sending and Monitor (per 4,000) – two drops
$ 500per
$ 600per
$ 800per

23.
Thought Leadership – Add On’s
Package Option Investment
Pre-Event Pipeline Network Mapping (client has a head
start on this process) - Zoominfo
$ 1,000per mkt
Team Social Selling Training & Coaching Pkg $ 2,500qtr
Webinar Production – oversee, produce , conversion,
coaching
$ 2,000per
Event Production – est 100 person $ 5,000per evt
SEO Press Release (3 pack) $ 1,800pkg
Identity Resolution (whole website)
- 1,500 records per month estimated
$ 900setup
$ 900mo

24.
Connect WITH us!
Dean@forwardprogress.net