2. • Astra Daihatsu Motor launch ‘Daihatsu Sahabatku’
as it corporate campaign to celebrate 105th
anniversary.
What We Do:
• Create Daihatsu Sahabatku writing contest on digital
channel
6. Daihatsu contest result
• Contest period: 21 May – 30 Sept. 2012
• Total entries: 14.000 board
• 105 Finalists were chosen
• Entry participants were fans from Daihatsu FB page and
twitter follower
• Media Support:
– Online banner ad
– Own Social Media content
– Print ad
– School to school event