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FORRESTER‘

The CMO-CIO Partnership

Organizations succeed when CMOS and ClOs
share a single,  customer-focused business
t...
management:  Marketing: 

l

We select and deploy technologies jointly. 

Technology

management:  Marketing: 
%  T T %

a...
In 2015, C|0s and CMOs must

partner more effectively to win, 
serve,  and retain customers. 

iii) D

Clarify roles and J...
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The CMO-CIO Partnership

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Organizations succeed when CMOs and CIOs share a single, customer-focused business technology (BT) agenda.

Forrester and Forbes Insights surveyed 308 marketing and technology management leaders to assess the CMO-CIO relationship going into 2015.

Veröffentlicht in: Business

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The CMO-CIO Partnership

  1. 1. FORRESTER‘ The CMO-CIO Partnership Organizations succeed when CMOS and ClOs share a single, customer-focused business technology (BT) agenda. Forrester and Forbes Insights surveyed 308 marketing and technology management leaders to assess the CMO-CIO relationship going into 2015. Respect is on the rise. The CMO and CIO enjoy mutual trust. Technology management: % agree Marketing: _ , ‘% agree But not all collaborate well. My CMO and CIO develop a technology strategy together, before allocating budget. Technology
  2. 2. management: Marketing: l We select and deploy technologies jointly. Technology management: Marketing: % T T % agree agree And many don’t put the customer at the center. Our staff has a single view of all customer interactions. Technology management: . Marketing: % ’ " % agree agree We prioritize investments in technology that enhance the customer experience. Technology management: % agree We Marketing:
  3. 3. In 2015, C|0s and CMOs must partner more effectively to win, serve, and retain customers. iii) D Clarify roles and Jointly own customer- responsibilities. centric processes. CD CE I Lead your digital Leverage data for transformation with immediate business mobile moments. opportunities. Get started. Visit forr. com/ CIO-CMO Source: November 20, 2014. "CMOs And Clos Must Tum Collaboration Into Action’ Forrester report 0 2014 Forreeher Research. Inc. All right: reserved. Foneeher la a registered truiernerk of Forrester Research. Inc. IN Pl-'IE15.0414

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